Home Care in the Czech Republic

  • ID: 2622126
  • Report
  • Region: Czech Republic
  • 61 pages
  • Euromonitor International
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Home care value sales in the Czech Republic grew in 2017, driven traditionally by dishwashing and laundry care and positively impacted by strengthening purchasing power and improving consumer education, which led to growing demand for premium products and brands which offer added value, such as more convenient use.

The Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN THE CZECH REPUBLIC

List of Contents and Tables
  • Executive Summary
  • Home Care Benefits From Rising Premiumisation and Convenience
  • the Existence of Dual Product Quality in Europe Gains Attention
  • Innovative Brand Marketing Punches Through in 2017
  • Product Innovation Creates Interest and Boosts Home Care Sales
  • Home Care To Achieve Positive Growth
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Modern and Eco-friendlier Products Gain Popularity Among Czech Consumers
  • Potential Threats
  • Marketing Activity
  • Competitive Landscape
  • Product Innovation Strengthens Slightly
  • Brand Marketing To Play An Increasingly Important Role
  • Multinationals Dominate Air Care
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Loses Consumer Interest in the Czech Republic
  • Single-purpose Products Reign Supreme
  • Laundry Bleaching With Specialised Products Preferred
  • Competitive Landscape
  • Traditional Bleach Brands Move To More Popular Categories
  • Private Label Expected To Gain Share
  • Little Innovation Or Marketing Activity Foreseen for Bleach
  • Category Data
  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Premiumisation and Automatic Dishwashing Tablets Drive Growth
  • Rising Environmental Consciousness Boosts Demand
  • Dishwashing Additives - A Major Growth Driver
  • Competitive Landscape
  • Value for Money and Product Labelling To Play An Increasingly Important Role
  • Price Promotions Remain Highly Popular
  • Innovation and Marketing Support Important for Gaining Share
  • Category Indicators
  • Table 25 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Insecticides Made at Home Hamper More Significant Growth
  • Repellents Gain Popularity
  • Eco-friendly Products Remain Very Limited
  • Competitive Landscape
  • Competition Remains Intensive
  • More Sophisticated Marketing Activities Help Drive Sales
  • Online Shopping Becoming More Popular
  • Category Data
  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Premiumisation and Economic Development Positively Impact Sales
  • Eco-friendly Products Successfully Build Consumer Base
  • Other Laundry Aids Grows Fastest
  • Competitive Landscape
  • Intensive Price Promotions
  • Important Role of Product Innovation
  • Expectations
  • Category Indicators
  • Table 39 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Improving Economic Situation Positively Impacts Polishes
  • Skin Care Products Compete With Shoe Polish
  • Eco-friendly Products Remain Insignificant
  • Competitive Landscape
  • Price Discounts Remain Popular
  • Private Label Products Are Increasingly Successful Within Shoe Polish
  • Stronger Marketing Support To Positively Impact Growth
  • Category Data
  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Specific Surface Care Products
  • Increasing Household Numbers Boost Demand
  • Consumers Expected To Increasingly Opt for Premium Products
  • Competitive Landscape
  • Product Labelling and Sophisticated Marketing Support To Play An Important Role
  • Price Promotions To Become Less Significant
  • Local Players Hold A Notable Position Despite Strong Multinational Competition
  • Category Data
  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
  • Table 67 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 68 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 71 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Improving Economic Situation Provides Good Growth Opportunity for Toilet Care
  • Eco-friendly Brands See Rising Consumer Interest
  • Manufacturers To Focus on Faster-growing Segments of Toilet Care
  • Competitive Landscape
  • Intensive Price Promotions and Discounts Characterise Toilet Care
  • Local Manufacturers Under Pressure
  • Private Label Products Remain Relevant in 2017
  • Category Data
  • Table 73 Sales of Toilet Care by Category: Value 2012-2017
  • Table 74 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 75 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 76 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 77 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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