Home Care in the Czech Republic - Research and Markets

Home care in Czech Republic in 2022 was heavily impacted by high inflation leading to steep price rises across several different categories and product areas. Czech consumers became increasingly price-sensitive with many downtrading and shifting towards lower-cost alternative home care products - particularly those usually used on a daily basis. Air care, polish and bleach were among the categories that saw consumers purchasing less often as their products are not considered to be necessary.

The publisher's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN THE CZECH REPUBLIC

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 1 Households 2017-2022

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

LAUNDRY CARE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

Despite economic uncertainty consumers remain focused on highly efficient laundry care products
Standard detergents suffers from lack of interest and narrow choice, while sustainability remains central concern
Henkel maintains leadership of laundry care overall in 2022

PROSPECTS AND OPPORTUNITIES

Volume sales will rise, benefiting from greater investment in marketing
Players to focus on eco-friendly innovation
E-commerce likely to see further growth, while other laundry aids will benefit from broader range of products

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

DISHWASHING IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales fall while greener variants expand their presence in automatic dishwashing
Automatic dishwashing tablets drives overall growth in 2022, and dishwashing additives gains ground
Henkel leads dishwashing in 2022, followed by RB and Procter & Gamble

PROSPECTS AND OPPORTUNITIES

Hand dishwashing to continue its downward trend throughout forecast period
Innovation in automatic dishwashing to focus on environmental friendliness
Increasing penetration of dishwashers will support sales in automatic dishwashing products

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2017-2022

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

SURFACE CARE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

Positive but small volume growth for surface care in 2022
Consumers prioritise efficacy over greenness in surface care, while all purpose wipes benefit from multifunctionality
Unilever leads with Savo and Cif

PROSPECTS AND OPPORTUNITIES

Kitchen cleaners to benefit from deeper penetration of kitchen appliances
Eco-friendly products set to see rising demand
Purpose-specific products to become more visible over the forecast period

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

BLEACH IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

Bleach suffers from negative image in terms of health and environmental impact
Manufacturers lose interest in developing new products within in bleach
Savo Perex from Unilever maintains dominance of bleach in 2022

PROSPECTS AND OPPORTUNITIES

Bleach to continue to fall and fade throughout the forecast period
Players focusing on eco-friendly variants may see some growth
Unilever likely to remain ahead of the rest

CATEGORY DATA

Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027

TOILET CARE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

ITBs drives overall growth in toilet care

2022 sees Czech consumers shift to low-cost options

Henkel leads with Bref brand, followed by Unilever’s Domestos and SC Johnson’s Duck

PROSPECTS AND OPPORTUNITIES

Growth to remain steady during the forecast period
Environmental awareness will push development in eco-friendly brands
As ITBs rise, in-cistern devices will fall

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

Polishes struggles with limited investment
Metal polish leads growth in 2022, with furniture polish falling fastest
SC Johnson maintains lead of polish overall with popular Kiwi brand

PROSPECTS AND OPPORTUNITIES

Polish offers low potential for development
Floor polish to benefit from expansion of wooden and laminate floors
Shoe polish will suffer from continued weak demand

CATEGORY DATA

Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

AIR CARE IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

Air care sees falling volume sales overall in 2022, with consumers shifting towards modern and natural products within the category
Investment in innovation and communication supports sales in air care
RB (Hygiene Home) leads with its Air Wick brand, just ahead of Glade/Brise from SC Johnson

PROSPECTS AND OPPORTUNITIES

Volume sales to stay negative throughout the forecast period
Liquid air fresheners will lead growth as manufacturers shift further away from car air fresheners
Health and wellness trends will impact development, pushing demand for natural products

CATEGORY DATA

Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 64 NBO Company Shares of Air Care: % Value 2018-2022
Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

HOME INSECTICIDES IN THE CZECH REPUBLIC

KEY DATA FINDINGS

2022 DEVELOPMENTS

Current value sales rise in response to soaring inflation, while volume sales fall
Positive volume growth posted only by other home insecticides in 2022
SC Johnson dominates home insecticides with Biolit and Raid brands

PROSPECTS AND OPPORTUNITIES

Growth to remain linked to climate and insect activity, with other home insecticides set to lead in both volume and current value terms
Alternative permanent solutions present rising threat to home insecticides
Greater investment expected in eco-friendly options

CATEGORY DATA

Table 68 Sales of Home Insecticides by Category: Value 2017-2022
Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027