Beauty and Personal Care in the US

  • ID: 2622168
  • Report
  • Region: United States
  • 126 pages
  • Euromonitor International
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The natural trend continues in beauty and personal care in the US, and continues to branch out into various areas. Although the term natural has positive connotations amongst consumers, it is open-ended. Natural can be both proactive, as a benefit-seeking behaviour amongst consumers, and reactive, as a concept determined by brands. Due to the lack of a standardised definition or criteria for “natural”, beauty brands are developing their own ideas of the term.

The Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN THE US

Executive Summary
the Concept of Natural Taps Into Different Areas, Lacking A Standard Definition
Established Brands Invest in Emerging, Indie and Niche Products
Trending Ingredients Heavily Feature in New Launches Across Categories
Millennials' Purchasing Power Increases, Driving Trends
Internet Retailing Grows in Significance

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Steady Growth for Baby and Child-specific Skin Care
the Rise of A Clean Or Organic Positioning
Millennial Mothers Drive Premiumisation
Competitive Landscape
Amazon Elements Sees the Fastest Growth in Baby Wipes
Babies 'r' US Set To Liquidate Its US Stores in 2018
the Launch of Brands With the National Eczema Association's Seal of Acceptance

Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Trending Skin Care Ingredients Penetrate Bath and Shower
Highlighting the Ingredients Used, Rather Than Communicating Those Excluded
Bath Additives Boost Overall Bath and Shower
Competitive Landscape
the Fda Bans Triclosan and Other Ingredients
Acquisitions Highlight the Growth of the Natural Trend and Multicultural Beauty
New Product Launches

Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
An Emphasis on Eyes, Eyelashes and Eyebrows
Expansion of Foundation Shades Generates Discussion About Inclusivity
Personalisation in Foundation
Competitive Landscape
the Rise of Indie Brands Continues in Colour Cosmetics
Indie Brands Continue To Attract Acquisitions
Expanded Distribution Makes Indie Brands More Accessible To Consumers

Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Headlines
Prospects
Stick and Spray Formats Dominate Deodorants
the Natural Trend Reawakens An Established Category
Growth in Deodorant Pumps Is Driven by Lighter Scents and Layering
Competitive Landscape
Schmidt's Naturals Boosts Unilever's Natural Portfolio
Procter & Gamble Taps Into Direct-to-consumer Brand Native Deodorant
the Widening Offering of Free-from Products

Category Data
Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Women's Shaving Continues To Struggle in the US
Cost, Convenience and Benefits Drive Sales in A Declining Category
Natural-positioned Depilatories Have Room for Growth
Competitive Landscape
Shave Clubs for Women Enter the Market, Disrupting the Category
the Leading Subscription Players
Continued Growth for Shave Clubs

Category Data
Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
the Positioning of Fragrances Shifts To Lifestyle and Story-telling
the Growth of Unisex Fragrances
Premium Fragrances Is A Way To Experience Luxury
Competitive Landscape
Mass Fragrances Continues To Struggle
New Entrants in Mass Fragrances
Coty Acquires A Stake in Direct Selling Brand Younique

Category Data
Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
the Natural Hair Movement Emphasises Styling, Treatment, Moisturising and Repair
Multicultural Hair Care Brands Attract Natural Hair and Clean Beauty Consumers
Styling Agents Continues To Struggle in the US
Competitive Landscape
Henkel Acquires Zotos International To Strengthen Its Professional Segment
Unilever's Acquisition Highlights the Move Towards Multicultural Beauty
Target Expands Its Range

Category Data
Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Shaving Continues To Struggle
Consumers Want It All: Affordable, Convenient, Personalised and Premium
the Future Will No Longer Depend on Features, at Least in Shaving
Competitive Landscape
Shaving Clubs Are Only Part of the Equation
Retailers Join the Battle
Innovation From Both Small and Large Brands, Premium and Mass

Category Data
Table 79 Sales of Men's Grooming by Category: Value 2012-2017
Table 80 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 83 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 84 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 86 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
the Natural Trend in Oral Care
Natural Is Not at Odds With Efficacy in Oral Care
Convenience Motivates the Design of Dental Floss Picks and Toothpaste
Competitive Landscape
Power Toothbrushes Are Getting Smarter
the Fda Bans Triclosan and Other Ingredients in Some Products, But Not Toothpaste
Niche Opportunity To Develop Oral Care Products for Specific Conditions

Category Data
Table 88 Sales of Oral Care by Category: Value 2012-2017
Table 89 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 90 Sales of Toothbrushes by Category: Value 2012-2017
Table 91 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 93 NBO Company Shares of Oral Care: % Value 2013-2017
Table 94 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 96 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 97 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
From Skin Issues To Skin Health
the Prioritisation of Efficacy
the Growth of Active Cosmetics
Competitive Landscape
Body Care Set for An Uptick in Demand
Skin Care Sees Significant Growth Via Internet Retailing
Skin Care Players Develop Their Own Safety Rules

Category Data
Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 NBO Company Shares of Skin Care: % Value 2013-2017
Table 109 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 110 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 111 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 112 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 114 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 115 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Demand for Sun Protection, Boosted by Prevention
Players Respond With New Benefits, Formats and Technology
Premiumisation Drives Natural and Organic Formulations
Competitive Landscape
Beauty Specialist Retailers Grows Its Share From A Small Base
Non-mass Channels Latch Onto the Growth of Self-tanning
New Product Launches

Category Data
Table 117 Sales of Sun Care by Category: Value 2012-2017
Table 118 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Premium Segment Is Expected To Increase in Key Beauty Categories
Higher Margins in Premium Colour Cosmetics and Skin Care Will Support Growth
the Premium and Mass Segments Continue To Blur
Competitive Landscape
Wal-mart Expands Its Premium Beauty Offerings Through Co Squared
An Alternative Concept of Premium, Beyond Brand Positioning
Tactics To Promote Premiumisation Beyond Brand Attributes

Category Data
Table 124 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 125 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 126 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 127 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Share of Mass Colour Cosmetics Is Expected To Decline
A Notable Mass Activity Is the Cover Girl Relaunch, Which Has Its Challenges
Indie Mass Colour Cosmetics Brands Continue To Take Share From Legacy Mass Brands
Competitive Landscape
Masstige Colour Cosmetics and Skin Care Brands Represent Bright Spots
Ulta Beauty Brings in Influencer-led Masstige Brands
the Outlook for Masstige Brands

Category Data
Table 130 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 131 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 133 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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