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Sportswear in South Korea

  • ID: 2622201
  • Report
  • February 2020
  • Region: South Korea
  • 4 pages
  • Euromonitor International
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Outdoor apparel and footwear is close to stagnation, with the blurring of the lines between outdoorwear and sportswear, which is seeing consumers often choosing sports-inspired or performance apparel for outdoor activities. Performance apparel in the form of leggings for yoga and pilates are often used for light hiking. Luxury brands that can replace outdoor down jackets and coats, for example from Moncler, are also performing strongly.

The Sportswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Apparel and Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sportswear in South Korea

About the Publisher
March 2020

List of Contents and Tables

Headlines

Prospects
Sports-inspired and performance apparel doing well, outdoorwear close to stagnation
Products like laundry detergents helping the sportswear performance
Lotte Department Incheon Terminal Outlet looks to attract shoppers with its Fitness Square

Competitive Landscape
adidas and Nike continue to lead sportswear
Fila continues to record strong growth
Local brands enjoy success through Asian fit design and affordable unit prices

Category Data
Table 1 Sales of Sportswear by Category: Value 2014-2019
Table 2 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sportswear: % Value 2015-2019
Table 4 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 5 Distribution of Sportswear by Format: % Value 2014-2019
Table 6 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

Executive Summary
Apparel and footwear impacted by market maturity
Outdoor products might need some restyling or rebranding
International brands lead but Uniqlo suffers from the Japanese products boycott
TV homeshopping doing well, but e-commerce still most dynamic
Promotion and marketing becoming ever more important

Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 9 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 14 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Appendix

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources
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