The re-opening of Greece in the aftermath COVID-19 restrictions has had a noticeable effect on growth in soft drinks. As foodservice venues reopened and pandemic measures were lifted, the category experienced a strong increase in on-trade sales as people returned to these venues and felt more confident being outside their own homes. The re-opening of borders for leisure travel has also been a key growth driver for on-trade sales.
The Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN GREECEDISCLAIMERCARBONATES IN GREECEKEY DATA FINDINGSJUICE IN GREECEKEY DATA FINDINGSBOTTLED WATER IN GREECEKEY DATA FINDINGSSPORTS DRINKS IN GREECEKEY DATA FINDINGSENERGY DRINKS IN GREECEKEY DATA FINDINGSCONCENTRATES IN GREECEKEY DATA FINDINGSRTD TEA IN GREECEKEY DATA FINDINGSRTD COFFEE IN GREECEKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
- Fountain sales in Greece
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Reopening of market drives on-trade recovery and off-trade impulse purchases
- Mixers are a key growth driver, encouraging significant attention and investment from carbonate manufacturers
- Increase in mixers cannibalises sales of orange carbonates and lemonade/lime
PROSPECTS AND OPPORTUNITIES
- More domestic companies invest in carbonates creating an increasingly fragmented competitive landscape
- Healthy living to continue shaping developments and consumption trends
- Mixers to retain dynamic growth prospects thanks to continued innovation and investment
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
2022 DEVELOPMENTS
- Ambient juice lags behind in terms of developments and players prioritise the healthier and more profitable chilled section
- Larger pack sizes drive growth in retail sales via modern grocery
- Rising popularity of Urban Monkey is curtailed by difficult economic conditions
PROSPECTS AND OPPORTUNITIES
- Low calorie water-based juice drinks are gathering pace, though they face challenges in the form of high retailing prices and distribution
- Growth in juice bars will hinder recovery of on-trade juice sales
- Not from concentrate 100% juice to remain the best performer thanks to health trend and lack of maturity
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Re-opening of the market is a key growth driver for bottled water
- Premiumisation remains an emerging trend in bottled water with sophisticated fortified and flavoured options becoming more popular
- Bottled water purchasing trends vary according to region and consumption occasion
PROSPECTS AND OPPORTUNITIES
- Production and packaging cost increases present a key challenge for companies given the regulated retailing prices
- Packaging innovation to gather pace as manufacturers take note of consumers’ sustainability concerns
- Health and wellness meets localisation, creating new growth opportunities in sparkling flavoured bottled water
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sport drinks suffer from poor consumer awareness and lack of investment
- Re-opening of gyms boosts awareness and sales of sports drinks
- Launch of two new Powerade SKUs shows that the reduced-sugar trend has entered sports drinks
PROSPECTS AND OPPORTUNITIES
- Growth set to be hindered by competition with energy drinks
- Competition with sports nutrition and supplements will also hamper prospects
- Sugar-free products set to claim a growing share though difficult economic circumstances will take a toll
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Energy drinks remain amongst the best performers as impulse purchases increase
- Re-opening of the market drives growth in sports-focused energy drinks
- Hell and Monster are the best performing brands thanks to low price points and new product launches
PROSPECTS AND OPPORTUNITIES
- Penetration of sugar-free energy drinks to increase in line with health trend
- Adult audience could represent growth opportunity if manufacturers tap into same consumption occasions as coffee
- Energy boosting development in other soft drinks may hamper category prospects
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Health and wellness is an obstacle to growth for liquid concentrates
- Competition with RTD alternatives and specialist sports nutrition affects demand for powder concentrates
- Liquid concentrates suffers from outdated image and shrinking audience
PROSPECTS AND OPPORTUNITIES
- Off-trade volume and value sales set to fall as liquid concentrates loses out to more modern and healthier options
- Ice tea powder concentrates is the best positioned product type
- Limited demand from younger consumers will see concentrates phased out of the market
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Innovation lies in health and wellness related flavours
- Channel shifts lead to changing performance for Olympos brand
- Launch of Loux Plus ‘n Light Tea is favourable in terms of health trend but suffers low sales under limited distribution
PROSPECTS AND OPPORTUNITIES
- Larger pack size is starting to grow in significance for home-consumption
- Seasonality will remain a key challenge as sales drop in the colder months
- Products with health and wellness positioning set to gain sales
CATEGORY DATA
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Return of tourism makes a key contribution to RTD coffee performance
- Arla Foods expands product portfolio through collaboration with Starbucks
- Entry of Hell boosts volume sales and reshapes competitive landscape
PROSPECTS AND OPPORTUNITIES
- Price hikes will have limited impact on overall performance and lead to polarisation of spending
- Impulse consumption will determines distribution channel split and trends
- Coca-Cola Hellenic Bottling Co expected to enter the category with Costa Coffee
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
- Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027