Tissue and hygiene in France in 2022 is showing a stronger value performance than seen over the past two years, with the main driver for this being the inflationary environment pushing up costs and, in turn, unit prices. Indeed, 2022 was specifically affected by skyrocketing inflation due to increasing prices in raw materials, packaging, energy, and transportation costs, with many of these disruptors caused by the ongoing Russia-Ukraine war and associated global impacts.
The analyst's Tissue and Hygiene in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN FRANCEEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Reasonably consistent category, with demographics as the main downtrend
- Inflation as a main disruptor of sanitary protection in 2022
- A return to out-of-home lifestyles influences trends for tampons and pantyliners
- Price increases shift demand towards private label
- Growth of sustainable products may slow down, but will still continue over the forecast period
- Reusable products and other drivers of note
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retailing trends for nappies/diapers/pants are primarily based on demographics
- Sales in disposable pants driven by the return to out-of-home lifestyles
- Brands launch sustainable products to meet customers’ demand
- Declining birth rate and increasing competition will affect ongoing growth
- Inflation will continue to influence consumers’ purchasing decisions
- Unit price growth will be affected by market trends over the forecast period
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- The essential nature of the category drives trends up
- Cross-category competition leads to dual-use developments, such as seen with P&G’s sanitary/light incontinence protection
- Essity maintains its overall company lead, but brand competition is much stronger from both P&G and private label
- Demographic data shows long-term potential for retail adult incontinence
- Ongoing inflationary pressures likely to inspire added-value propositions, as private label continue to offer affordable options
- Sustainability could also act as a growth lever over the forecast period
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Necessity leads to slightly increasing trend in Rx/reimbursement adult incontinence
- Rx/reimbursement adult incontinence remains a limited area in France
- A clear demographic forecast ahead due to the country’s ageing population
- Further pressure on government aid expected
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sales of wipes return to normal patterns following the spike seen during the era of the pandemic
- All types of wipes see different drivers, with general purpose appealing to price-sensitive consumers and cross-category competition causing impacts
- P&G maintains its top place thanks to broad portfolio, while Lotus brand wins fans thanks to biodegradable features
- Growth prospects challenged by overall category trends
- Product developments as a growth tool: eco-conscious products
- Convenience and pricing will remain as key sales drivers for all purpose wipes
- Table 42 Retail Sales of Wipes by Category: Value 2017-2022
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Normal sales patterns resume after the atypical era of the pandemic
- Innovations and trends drive a degree of ongoing dynamism
- Private label shows strong competition to well-known brands
- Demographics set a clear long-term view
- Long-term inflation as a market disturber
- Health and environmental concerns will continue as one of the main drivers
- Table 48 Retail Sales of Tissue by Category: Value 2017-2022
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Return to out-of-home activities restimulates sales in AFH categories
- AFH adult incontinence follows its constant growth patterns, based on an ageing population
- Performance variables and the HORECA drivers
- Maturity of the category sets constant trends, with the 2024 Paris Olympics set to boost sales further
- Inflation is to impact businesses in the short-term
- AFH incontinence benefits from a clear horizon for forecasting
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027