Tissue and Hygiene in Portugal

  • ID: 2626635
  • Report
  • Region: Portugal
  • 44 pages
  • Euromonitor International
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Despite the high level of maturity in tissue and hygiene in Portugal, the rise of smaller added-value categories, together with innovation and premiumisation in more mature ones, resulted in retail value growth in 2017. The country’s economic recovery, decreasing unemployment and more confident consumer base supported the adoption of new and more convenient products, such as personal wipes, and investment in branded products. Intense promotional activity affected private label and helped retail...

The publisher's Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Poland

Executive Summary
Demand For Convenience And Improved Economy Result In Positive Growth
Premium Products Gain More Interest
International Companies Lead
Internet Retailing Records The Fastest Growth
Further Growth Expected

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

Headlines

Prospects

Growing Number Of Hotels, Restaurants And Cafés
Afh Adult Incontinence Benefits From The Ageing Population
Retail Remains An Important Source Of Purchases For Small Businesses
Competitive Landscape
Sca Hygiene Sp Zoo Remains The Key Producer
Tzmo Continues To Be The Strongest Player In Afh Adult Incontinence
Premiumisation In Afh Tissue And Hygiene

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales Of Away-From-Home Wipers By Format Through Public: % Value 2016-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 27 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 29 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Demographic Fluctuations Positively Impact Sales
Larger Product Range Is Being Offered To Consumers
Disposable Pants Is The Fastest-Growing Category
Competitive Landscape
Jeronimo Martins Polska Sa Holds The Largest Share
Growing Number Of Private Label Products
More Ecological Brands For Nappies/Diapers/Pants

Category Data
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 31 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 35 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Convenience Drives Sales
Towels Without Wings Loses Consumer Interest
Health And Beauty Specialist Retailers The Main Retail Channel
Competitive Landscape
Procter & Gamble Leads Sanitary Protection, Closely Followed By Tzmo
Always Brand Focuses On Product And Packaging Innovation
Private Label Records The Fastest Growth

Category Data
Table 36 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 37 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 38 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 39 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 40 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 42 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Convenience Appreciated By Consumers
Moist Toilet Wipes Is The Fastest-Growing Category
Discounters Lead Sales Of Wipes
Competitive Landscape
Harper Hygienics Sa Retains Its Leading Position
Rising Competition From The Newcomers
Private Label Enjoys The Highest Share Increase

Category Data
Table 43 Retail Sales Of Wipes By Category: Value 2012-2017
Table 44 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 45 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 46 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 48 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Demand For Everyday, Basic Items
Paper Towels Is The Fastest-Growing Category
Producers Improving The Quality Of Retail Tissue
Competitive Landscape
Velvet Care Remains The Leader
Private Label Enjoys The Fastest Growth
Ecological Lines Gain More Interest

Category Data
Table 49 Retail Sales Of Tissue By Category: Value 2012-2017
Table 50 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 51 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 52 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 54 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Poles Living Longer
More Robust Advertising Campaigns
Health And Beauty Specialist Retailers Lead Sales
Competitive Landscape
Essity Continues To Dominate
Private Label Has A Stronger Presence
Local Brand Competes With International Brands

Category Data
Table 55 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 56 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 57 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 58 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 60 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022

Headlines

Prospects

Rx/Reimbursement Programmes Are Promoted By Non-Profit Organisations
Work On New Legislation
More Expensive Products Are Preferred

Category Data
Table 61 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2012-2017
Table 62 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2012-2017
Table 63 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2017-2022
Table 64 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2017-2022
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