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Tissue and Hygiene in South Africa

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    Report

  • 47 Pages
  • April 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2626636
Concerns regarding inflation and rising food prices took centre stage during 2022. In the wake of Russia’s invasion of Ukraine, food inflation spiked, which had a significant impact on consumer spending. Overall inflation in South Africa increased to 7.4 % in June 2022, the highest rate since May 2009. Considering the rise in food and transportation costs, the majority of local consumers were restricted from purchasing non-essentials.

The analyst's Tissue and Hygiene in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sanitary protection benefits from essential nature, while price pressures force consumers to trade down
  • Procter & Gamble maintains leadership, followed by Kimberly-Clark and Premier Foods
PROSPECTS AND OPPORTUNITIES
  • Increasing price pressures exacerbate “period poverty” and limit wider reach of sanitary protection
  • Further demand for sanitary protection anticipated, in line with economic recovery
  • CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Category remains buoyant and continues to grow
  • Private label continues to penetrate nappies/diapers/pants in a price-sensitive market
  • Kimberly-Clark maintains leadership, followed by Procter & Gamble
PROSPECTS AND OPPORTUNITIES
  • Stable growth anticipated over the forecast period
  • Stronger e-commerce presence crucial in driving sales over the forecast period
  • CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers opt for affordable private label options in high inflationary environment
  • Pharmacies remains dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Strong growth potential on a per capita basis
  • Key opportunities exist in retail e-commerce development and sustainability
  • CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heightened hygiene awareness continues to drive sales of wipes
  • Multifunctional general purpose wipes maintain positive growth trajectory
  • Johnson & Johnson retains leadership of wipes in 2022
PROSPECTS AND OPPORTUNITIES
  • Stable demand anticipated for wipes over the forecast period
  • Heightened levels of personal and home hygiene expected to continue driving sales
  • CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Hygiene and remote working boost demand for retail tissue, while prices continue to increase
  • Kimberly-Clark retains lead, while private label gains share
PROSPECTS AND OPPORTUNITIES
  • Heightened frequency of cooking and cleaning set to benefit paper towels
  • Private label, e-commerce and sustainability expected to boost growth over the forecast period
  • CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Post-pandemic demand for away-from-home tissue continues to improve
  • Greater focus on hygiene continues to boost sales for away-from-home tissue and hygiene
PROSPECTS AND OPPORTUNITIES
  • Greater focus on hygiene expected to continue driving sales of AFH boxed facial tissues and wipers
  • Away-from-home tissue and hygiene expected to record significant growth over the forecast period
  • CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027