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Apparel and Footwear in the US

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    Report

  • 91 Pages
  • January 2022
  • Region: United States
  • Euromonitor International
  • ID: 2626658
In 2020, apparel and footwear in the US registered its steepest sales decline in recent history, as measures to slow the spread of COVID-19 led to restrictions on in-store shopping and diminished demand for new clothing, as consumers of all ages primarily stayed at home. However, in 2021, apparel and footwear enjoyed the beginning of a strong rebound.

This Apparel and Footwear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY

  • Apparel and footwear in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
  • Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Widespread vaccination promotes strong recovery for womenswear
  • Uneven pace of recovery seen across different product categories
  • Brands make efforts to bring consumers back to in-store shopping

PROSPECTS AND OPPORTUNITIES

  • Sales growth will subside when facing multiple challenges and uncertainty
  • Diversified sustainable practices will be seen
  • Swift, organised and virtual will lead to a healthy recovery process

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2016-2021
  • Table 14 Sales of Womenswear by Category: Value 2016-2021
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
  • Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
  • Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

MENSWEAR IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Menswear rebounds as pandemic restrictions ease
  • Evolving consumer lifestyles favour sportswear
  • Growth continues for e-commerce, despite the reopening of stores

PROSPECTS AND OPPORTUNITIES

  • Menswear looks to recovery early in the forecast period
  • Resale will reshape menswear
  • E-commerce sales will continue to grow, aided by the movement to the metaverse

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2016-2021
  • Table 32 Sales of Menswear by Category: Value 2016-2021
  • Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
  • Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of Menswear: % Value 2017-2021
  • Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
  • Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
  • Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

CHILDRENSWEAR IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Childrenswear fully recovers from the pandemic
  • Leading companies join childrenswear with private label lines
  • Companies react to children’s fashion and the mini-me trend

PROSPECTS AND OPPORTUNITIES

  • Post-pandemic, sales of childrenswear set to grow faster than pre-pandemic
  • Efforts to reduce childrenswear waste will increase over the forecast period
  • Mid-priced childrenswear will be an opportunity to attract fashionable parents

CATEGORY DATA

  • Table 113 Sales of Childrenswear by Category: Volume 2016-2021
  • Table 114 Sales of Childrenswear by Category: Value 2016-2021
  • Table 115 Sales of Childrenswear by Category: % Volume Growth 2016-2021
  • Table 116 Sales of Childrenswear by Category: % Value Growth 2016-2021
  • Table 117 NBO Company Shares of Childrenswear: % Value 2017-2021
  • Table 118 LBN Brand Shares of Childrenswear: % Value 2018-2021
  • Table 119 Forecast Sales of Childrenswear by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Childrenswear by Category: Value 2021-2026
  • Table 121 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

SPORTSWEAR IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sportswear continues to outperform the wider apparel and footwear industry
  • Prioritisation of health and wellness brings cross-selling opportunities for brands
  • Most of the channel shift to e-commerce remains, given new investments

PROSPECTS AND OPPORTUNITIES

  • Brands focus on engagement in digital and physical worlds as sportswear grows
  • Category leader Nike will continue to prioritise its own direct and digital channels
  • Consumers’ time and money will increasingly be spent in the metaverse

CATEGORY DATA

  • Table 49 Sales of Sportswear by Category: Value 2016-2021
  • Table 50 Sales of Sportswear by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Sportswear: % Value 2017-2021
  • Table 52 LBN Brand Shares of Sportswear: % Value 2018-2021
  • Table 53 Distribution of Sportswear by Format: % Value 2016-2021
  • Table 54 Forecast Sales of Sportswear by Category: Value 2021-2026
  • Table 55 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026

JEANS IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Jeans begins to recover as US consumers are vaccinated and the country reopens
  • Lower-priced jeans players continue to outperform the wider category
  • Disruptions to in-store shopping continue to boost sales via e-commerce

PROSPECTS AND OPPORTUNITIES

  • Sportswear will continue to pose a challenge to jeans over the forecast period
  • E-commerce provides an opportunity for deeper engagement with customers
  • Consumers will increasingly be drawn to buy and sell jeans through resale platforms

CATEGORY DATA

  • Table 56 Sales of Jeans by Category: Volume 2016-2021
  • Table 57 Sales of Jeans by Category: Value 2016-2021
  • Table 58 Sales of Jeans by Category: % Volume Growth 2016-2021
  • Table 59 Sales of Jeans by Category: % Value Growth 2016-2021
  • Table 60 Sales of Men’s Jeans by Category: Volume 2016-2021
  • Table 61 Sales of Men’s Jeans by Category: Value 2016-2021
  • Table 62 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
  • Table 63 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
  • Table 64 Sales of Women’s Jeans by Category: Volume 2016-2021
  • Table 65 Sales of Women’s Jeans by Category: Value 2016-2021
  • Table 66 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
  • Table 67 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
  • Table 68 NBO Company Shares of Jeans: % Value 2017-2021
  • Table 69 LBN Brand Shares of Jeans: % Value 2018-2021
  • Table 70 Forecast Sales of Jeans by Category: Volume 2021-2026
  • Table 71 Forecast Sales of Jeans by Category: Value 2021-2026
  • Table 72 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
  • Table 73 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
  • Table 74 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
  • Table 75 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
  • Table 76 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
  • Table 77 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
  • Table 78 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
  • Table 79 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
  • Table 80 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
  • Table 81 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

HOSIERY IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sheer hosiery slows down the recovery process of overall hosiery
  • Athletic hosiery manufacturers see share growth
  • Hosiery is repurposed as fashion accessories and gifts

PROSPECTS AND OPPORTUNITIES

  • Non-sheer hosiery will increasingly dominate the overall hosiery category
  • The impact of e-commerce and social media marketing on sales will remain
  • Social sustainability will be an opportunity for recovery and survival

CATEGORY DATA

  • Table 82 Sales of Hosiery by Category: Volume 2016-2021
  • Table 83 Sales of Hosiery by Category: Value 2016-2021
  • Table 84 Sales of Hosiery by Category: % Volume Growth 2016-2021
  • Table 85 Sales of Hosiery by Category: % Value Growth 2016-2021
  • Table 86 NBO Company Shares of Hosiery: % Value 2017-2021
  • Table 87 LBN Brand Shares of Hosiery: % Value 2018-2021
  • Table 88 Forecast Sales of Hosiery by Category: Volume 2021-2026
  • Table 89 Forecast Sales of Hosiery by Category: Value 2021-2026
  • Table 90 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
  • Table 91 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026

APPAREL ACCESSORIES IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Players turn to social media and fashion influencers to strengthen impulse purchases
  • Consumers emerge from lockdown looking to experiment with apparel accessories
  • Loosening face mask mandates contribute to waning demand

PROSPECTS AND OPPORTUNITIES

  • Casualisation will impede the recovery of formal apparel accessories
  • Face masks unlikely to be seen as COVID-19 is brought under control
  • Opportunity for growth with outdoor accessories

CATEGORY DATA

  • Table 92 Sales of Apparel Accessories by Category: Volume 2016-2021
  • Table 93 Sales of Apparel Accessories by Category: Value 2016-2021
  • Table 94 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
  • Table 95 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
  • Table 96 NBO Company Shares of Apparel Accessories: % Value 2017-2021
  • Table 97 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
  • Table 98 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
  • Table 99 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
  • Table 100 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
  • Table 101 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026

FOOTWEAR IN THE US


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Brands continue tapping into the growth momentum in sports footwear
  • Allure of e-commerce persists, despite strong rebound for store-based channels
  • Nike’s grip on footwear loosens as smaller brands make considerable gains

PROSPECTS AND OPPORTUNITIES

  • Players must take action to prevent global supply chain slowdowns in 2022
  • Casualisation to extend beyond sports footwear
  • Sustainability efforts examine the potential of circular fashion

CATEGORY DATA

  • Table 102 Sales of Footwear by Category: Volume 2016-2021
  • Table 103 Sales of Footwear by Category: Value 2016-2021
  • Table 104 Sales of Footwear by Category: % Volume Growth 2016-2021
  • Table 105 Sales of Footwear by Category: % Value Growth 2016-2021
  • Table 106 NBO Company Shares of Footwear: % Value 2017-2021
  • Table 107 LBN Brand Shares of Footwear: % Value 2018-2021
  • Table 108 Distribution of Footwear by Format: % Value 2016-2021
  • Table 109 Forecast Sales of Footwear by Category: Volume 2021-2026
  • Table 110 Forecast Sales of Footwear by Category: Value 2021-2026
  • Table 111 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
  • Table 112 Forecast Sales of Footwear by Category: % Value Growth 2021-2026

Executive Summary