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Sportswear in the US

  • ID: 2626679
  • Report
  • Region: United States
  • 15 pages
  • Euromonitor International
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The global health and wellness trend continued to boost sales of sportswear in the US in 2018, as the performance, outdoor and sports-inspired categories all benefited from increased participation in athletic activities and the acceptance of athletic clothing in social settings, thanks to the solidification of the athleisure trend.

The Sportswear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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SPORTSWEAR IN THE US

List of Contents and Tables
Headlines
Prospects
the Health and Wellness Trend Drives Growth in Sportswear
"health As the New Wealth" Disrupts Markets
Casualisation Brings Streetwear To the Masses
Competitive Landscape
Nike Celebrates Throughout the World Cup Year
Men's Athleisure Catches Up With the Women's Market
Brands Seek New Customers Through Dynamic Channels
Category Data
Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
Executive Summary
Apparel and Footwear Sees A Mixed Performance As Casualisation Takes Hold
Influencers Assert Their Power
Fierce Competitors Seek To Connect With Customers' Values
Internet Retailing Continues To Grow in Size and Influence
Apparel and Footwear Is Forecast To See Slow and Steady Growth
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
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Trends

Sportswear continued to see significant growth in the US in 2016. Sports apparel increased by 5% in current value terms, whilst sports footwear increased by 8% in the same year. Over the last few years, sportswear benefited from the growing health and wellness trend, as consumers increasingly chose to wear sports apparel and footwear for everyday activities. Also, the continued casualisation of dress codes intensified the widespread adoption of sportswear in consumers’ lifestyles.

Competitive Landscape

Nike continued to lead sportswear in 2016, holding a 22% value share. The company experienced growth of 6% in current value terms. This growth was thanks to the positive performance of the Jordan brand, running and training men’s and women’s footwear and the increasing average unit sales in apparel. The company also saw healthy growth in its direct-to-consumer business, particularly through e-commerce.

Prospects

Sportswear is expected to increase by a value CAGR of 4% at constant 2016 prices over the forecast period. Sportswear looks set to remain strong, and its rise shows no sign of slowing. With the accelerating casualness of everyday wardrobes, the adoption of sportswear as everyday attire will remain a trend, and consumers will wear sports apparel and footwear for various activities, including going to the gym, going out to social gatherings and running errands. The collision of fashion and function, as well as the expected strong growth of the category, will continue to bring new players to the market.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in USA with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in USA, this research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in USA market research report includes:
  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Sportswear in USA?
  • What are the major brands in USA?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Apparel and Footwear market research database?
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