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Sportswear in the US

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    Report

  • 23 Pages
  • January 2026
  • Region: United States
  • Euromonitor International
  • ID: 2626679
Sportswear in the US experienced 1% growth in 2025, reaching USD158.37 billion. Despite economic uncertainties and tariff announcements, the athleisure trend continued to drive growth. Sales are forecast to grow at a CAGR of 3% to USD184.51 billion in 2030, driven by an increasing consumer focus on health, wellness, and comfort, and a rise in the median disposable income per household.

This Sportswear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Athleisure fuels sportswear expansion amidst evolving consumer demand
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Athleisure trend drives growth despite challenges
  • Tariffs and supply chain challenges shape sportswear
  • CHART 2 adidas Responds to Tariff Pressure with Strategic Pricing and Supply Chain Adjustment
  • Nike and SKIMS collaboration redefines sportswear
  • CHART 3 Nike and SKIMS Collaboration Aims for Cultural Relevance Amid Strategic Challenges
WHAT’S NEXT?
  • Brands expected to drive growth through styles that are suitable for various activities
  • Women's sportswear emerges as a key growth opportunity
  • Sustainability, technology, and diverse sports expected to redefine sportswear
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Nike maintains its lead, but smaller brands challenge its share
  • CHART 5 Vuori’s Strategic Rise in Athleisure in the US
  • Dick’s Sporting Goods and Foot Locker merger set to reshape the retail landscape
CHANNELS
  • Offline retail maintains its dominance due to experiences and openings
  • Retail e-commerce maintains a high share, with omnichannel retail set to be more important
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
  • CHART 8 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty
  • CHART 9 Analyst Insight
  • CHART 10 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the US 2025
  • CHART 13 Key Insights on Consumers in the US 2025
  • CHART 14 Consumer Landscape in the US 2025
APPAREL AND FOOTWEAR IN THE US
EXECUTIVE SUMMARY
  • Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth continues, although this is minimal due to economic and tariff challenges
  • Resale and rental trend reshapes consumer behaviour
  • Tariff volatility prompts response from manufacturers
WHAT’S NEXT?
  • AI set to drive innovation and higher growth in apparel and footwear in the US
  • Resale and rental trend expected to reshape US consumer behaviour
  • Sustainability and social media will impact future growth
COMPETITIVE LANDSCAPE
  • Top brands maintain their lead due to brand recognition, adaptation, and distribution
  • Market polarisation sees luxury resilience alongside the quest for value
  • Mergers and acquisitions reshape the competitive landscape
CHANNELS
  • Offline retail remains dominant, with consumers valuing tactile experiences
  • E-commerce maintains a significant presence with AI-driven growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources