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Consumer Health in Cameroon

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    Report

  • 68 Pages
  • January 2024
  • Region: Cameroon
  • Euromonitor International
  • ID: 2626760
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as well as widespread poverty, restrained growth somewhat. With this background, consumer health registered a moderate increase in current values sales, supported by a continuing growing population and the necessity of many products within consumer health.

The Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN CAMEROON
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate value growth driven by self-medication trend
  • International companies continue to dominate analgesics in 2023
  • Illicit trade and analgesic abuse rampant
PROSPECTS AND OPPORTUNITIES
  • Continued growth over forecast period
  • Consumers remain price sensitive
  • Age-related health concerns drive growth
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home-made remedies continue to be popular
  • International brands continue to lead in 2023
  • Abuse of cough medications on the rise
PROSPECTS AND OPPORTUNITIES
  • Air pollution and climate change factors in driving growth
  • Health care professionals key contact point for brand success
  • Government aims to boost local production
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Contaminated drinking water contributes to digestive problems
  • Modern lifestyles drive demand for digestive remedies
  • International players continue to lead
PROSPECTS AND OPPORTUNITIES
  • Continued demand for digestive remedies
  • Consumer awareness of digestive remedies increases
  • Ageing population will drive growth for digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continuing prevalence of common skin conditions drives volume sales
  • Stigma around skin infections continue to exist
  • Multinationals still dominate
PROSPECTS AND OPPORTUNITIES
  • Continuing decline for skin lightening products
  • Haemorrhoid treatments and vaginal antifungals remain taboo
  • Image consciousness of the younger generations boosts demand over forecast period
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wound care witnesses slow growth
  • Less expensive brands gain value share
  • Pricing key driver of value sales
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth in what is a staid product area
  • Increasing divergence of wound care
  • Opportunity to further educate consumers about wound care
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2018-2023
  • Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slower growth as vitamins stabilise post pandemic
  • Pharmacies remain leading channel of distribution
  • Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Moderate value and volume growth over the forecast period
  • Supermarkets provide new opportunities for brands
  • Further segmentation in multivitamins
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2018-2023
  • Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth slows post pandemic
  • Lack of awareness about dietary supplements among consumers
  • Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Increased awareness and population changes will promote growth
  • Medical professionals play a strong role in brand success
  • Fortified foods a potential threat to dietary supplements
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High rate of obesity drives growth
  • Slimming teas most widely available product
  • Illicit trade dampens volume sales
PROSPECTS AND OPPORTUNITIES
  • Moderate growth over forecast period
  • Shift in focus from losing weight to being healthy
  • Continuing challenges to growth
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN CAMEROON2023 DEVELOPMENTSHERBAL/TRADITIONAL PRODUCTS IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Herbal/traditional product less popular among younger generation
  • Product area hindered by lack of official recognition
  • Direct sellers key distributor
PROSPECTS AND OPPORTUNITIES
  • Muted growth over forecast period
  • Informal sector continues to dampen value sales
  • Need for stricter regulation
CATEGORY DATA
  • Table 62 Sales of Herbal/Traditional Products: Value 2018-2023
  • Table 63 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
  • Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 66 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
  • Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Essential consumer health products most popular
  • Affordable and trustworthy brands are the most popular
  • Pharmacies remain the most popular retail channel in 2023
PROSPECTS AND OPPORTUNITIES
  • Rising household incomes supports growth
  • High rate of malnutrition provides opportunities for affordable vitamins and dietary supplements
  • Increasing visibility of paediatric consumer health products will support growth
CATEGORY DATA
  • Table 68 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028