Consumer Health in Germany

  • ID: 2626761
  • Report
  • Region: Germany
  • 99 pages
  • Euromonitor International
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Consumer health in Germany continued to experience growth in 2017. Several trends affected the market in different ways. OTC products saw increasing demand resulting from the growing trend for self-medication and the virulent cold season in 2016/2017. Growing health awareness in Germany has led to the higher popularity of vitamins and dietary supplements, although negatively affected OTC products, as chemical ingredients and side-effects are increasingly scrutinised.

The Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN GERMANY

List of Contents and Tables
  • Executive Summary
  • Continuing Growth for Consumer Health
  • Healthy Lifestyles and the Ageing Population Have A Tremendous Impact
  • High Competition Puts the Focus on Innovation and Positioning
  • Chemists/pharmacies Remains the Leading Distribution Channel in Consumer Health
  • Forecast Performance Expected To Be More Moderate
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Summary 1 OTC: Switches 2016-2017
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Focus on Healthier Lifestyles Reduces the Growth of Analgesics
  • With Limited Active Ingredients, Product Positioning Becomes Key
  • High Loyalty To Well-established Brands
  • Competitive Landscape
  • Gsk Consumer Healthcare Benefits From High Brand Loyalty
  • Product Characteristics of Emerging Ibuprofen Remedies Support Growth
  • Boehringer Ingelheim's Consumer Healthcare Business Moving To Sanofi
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth Is Driven by Increasingly Busy Lifestyles and Digitalisation
  • Increasing Demand for Natural Ingredients
  • Competitive Landscape
  • Domestic Players Dominate Sleep Aids
  • A Preference for Branded Products
  • Category Data
  • Table 19 Sales of Sleep Aids: Value 2012-2017
  • Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Virulent Cold Season in 2016/2017 Generates Growth
  • Shift Towards Preventive Care and Natural Products
  • A Weaker Outlook
  • Competitive Landscape
  • With Products in Leading Positions, Klosterfrau Remains on Top
  • New Product Launches Are Geared Towards Lifestyle Changes
  • Category Data
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 27 Sales of Decongestants by Category: Value 2012-2017
  • Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Consumers Are Switching To Preventive Measures and OTC Medication
  • Herbal Products Are Increasingly Popular
  • Hair Loss Treatments With Anti-ageing Claims Have Growth Potential
  • Competitive Landscape
  • Larger Players Continue To Lead Dermatologicals
  • Smaller Companies Find It Difficult To Compete
  • Category Data
  • Table 33 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Modern Society and the Ageing Population Drive Growth
  • Healthier Lifestyles and Preventive Care Pose A Challenge To Sustained Growth
  • Forecast Period Trends
  • Competitive Landscape
  • Boehringer Ingelheim Increases Its Lead in Digestive Remedies
  • Recent Boehringer Ingelheim-sanofi Swap Gives International Players the Edge
  • Category Data
  • Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Ageing Population and Digitalisation Drive Growth
  • Opposing Forces in the Forecast Period
  • Competitive Landscape
  • Domestic Players Dominate Eye Care
  • the Competitive Landscape Is Expected To Remain Unchanged
  • Category Data
  • Table 46 Sales of Eye Care by Category: Value 2012-2017
  • Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • E-cigarettes Used As An Alternative To Quit Smoking
  • Other Nrt Sees the Fastest Growth
  • Competitive Landscape
  • Nrt Smoking Cessation Aids Is Dominated by International Players
  • International Players Dominate
  • Category Indicators
  • Table 54 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Continuing Demand for Speciality Wound Care Products
  • Personalisation Trend Offers Opportunities
  • Diverse Trends in the Forecast Period
  • Competitive Landscape
  • Domestic Players Dominate Wound Care
  • Share Held by Private Label, Thanks To Lower Prices
  • Category Data
  • Table 62 Sales of Wound Care by Category: Value 2012-2017
  • Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth in Health and Fitness Boosts Sports Nutrition
  • Product Positioning Key To Success After the Category Has Reached the Mass Market
  • Growth Set To Continue
  • Competitive Landscape
  • Multipower Renews Its Brand Image
  • Private Label Has A Low Share, But Strong Potential
  • Wide Variety of Product Launches by New Players
  • Category Data
  • Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Health Awareness Is A Key Driver of Growth
  • Product Positioning Is Becoming Increasingly Important for Consumers
  • Continued Growth Expected in the Forecast Period
  • Competitive Landscape
  • Klosterfrau Strengthens Its Lead in Dietary Supplements
  • Private Label Continues Its Expansion
  • Manufacturers of Herbal/traditional Dietary Supplements Have A Positive Outlook
  • Category Data
  • Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Vitamins Become Increasingly Popular As the Self-medication Trend Grows
  • the Ageing Population, Prevention and Healthier Lifestyles Impact Vitamins
  • Various Factors Are Set To Affect Growth in the Forecast Period
  • Competitive Landscape
  • Abtei Maintains Its Convincing Lead in A Dynamic Environment
  • Private Label Sees Diverging Development in Different Channels
  • New Product Launches Driven by the Increasing Importance of Product Positioning
  • Category Data
  • Summary 4 Multivitamins: Brand Ranking by Positioning 2017
  • Table 82 Sales of Vitamins by Category: Value 2012-2017
  • Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Growing Popularity of Alternative Weight Loss Methods Leads To Decline
  • Weight Management Products Remain Attractive To Some Consumers
  • Growth Is Set To Continue
  • Competitive Landscape
  • Almased Remains the Clear Leader As the Category Sees Decline
  • Demand for Weight Management Products in Chemists/pharmacies Decreases Rapidly
  • New Product Launches Point To Growth Potential
  • Category Data
  • Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Healthy Lifestyles A Growth Driver
  • Traditional Therapies Increase in Popularity
  • Competitive Landscape
  • Herbal/traditional Products Remains Highly Fragmented
  • Mcm Klosterfrau Vertriebsgesellschaft Maintains Its Lead
  • Category Data
  • Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Health Awareness Worsens the Outlook for Some Categories
  • the Efficacy of Certain Products Supports Growth
  • Performances Expected To Vary in Paediatric Consumer Health in the Forecast Period
  • Competitive Landscape
  • Paediatric Consumer Health Plays A Minor Role Within the Overall Market
  • the Leading Companies in Consumer Health Also Define the Paediatric Segment
  • Category Data
  • Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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