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Consumer Health in Germany

  • ID: 2626761
  • Report
  • Region: Germany
  • 99 pages
  • Euromonitor International
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In 2019, consumer health in Germany recorded another positive year with moderate growth. Strong growth was registered in emergency contraception, sports nutrition, adult mouth care and eye care. Dermatologicals, digestive remedies, sleep aids, herbal/traditional products, vitamins and dietary supplements and paediatric consumer health also posted solid value growth.

The author's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Germany

List of Contents and Tables
Executive Summary
Good Overall Performance From Consumer Health in 2019
Increased Emphasis on Healthy Diet on Top of Regular Exercise
Competitive Landscape Remains Fragmented With Many Local and Global Players
Pharmacies Remains the Biggest Channel As E-commerce Continues To Grow
the Future Consumer Will Be Older and Richer
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Analgesics Weakening
''ibu'' - Increasingly Germans' Favourite Painkiller
Regulations' Impact and Growing Consumer Awareness Potential Threats To Further Growth
Competitive Landscape
GlaxoSmithKline Remains Leader With Further Boost in 2019
Dr. Theiss Naturwaren Benefits From the Rise of Ibuprofen
Analgesics Competition Relatively Consolidated
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
the Number of People Suffering From Sleep Disorders Continues To Rise
Increasingly Continuous Use of Electronic Devices Drives Demand
Herbal Remedies Have Potential
Competitive Landscape
Multinational Company GlaxoSmithKline at the Top
Domestic Brands Dominate Sales of Sleep Aids
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Changeable Weather A Reason for Category Growth
Climate Change Works in Favour of Antihistamines/allergy Remedies
Flu Patterns Have the Biggest Impact
Competitive Landscape
High Level of Fragmentation and Competitiveness
Bionorica Continues To Benefit From Trend Towards Natural Products
Domestic Producers Focus on Natural Ingredients
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Number of Allergy Sufferers Driving Sales
Convergence of Health and Beauty Highly Visible
Demand for Paediatric Dermatologicals Is Growing
Competitive Landscape
GlaxoSmithKline and Bayer Vital Remain Top of the Table
Johnson & Johnson Slips Further
Fragmentation Continues Due To Tendency To Specialise in Specific Dermatologicals Area
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Common Problems of Modern Society: Hectic Lifestyles and Food Allergies
Ageing Society and Frequent Trips Help Category To Grow
Demand for Herbal and Natural Products Influence the Category
Competitive Landscape
Bayer Vital - the Leader Is Losing
Stada Arzneimittel Remains Dominant in Proton Pump Inhibitors
Many Distribution Channels Represent A Chance for New Players
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
the Number of Patients With Vision Problems Increases
Weather As Pulse Generator for Allergy Eye Care
Dry Eye Syndrome Provides Opportunities for Sellers
Competitive Landscape
Mann Chem-pharm Fabrik Continues To Lead Eye Care
Hylo Comod Registers the Strongest Growth
Doppelherz Launches New Product
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Tobacco Consumption in Germany Remains High
Nrt Patches and Lozenges With A Positive Outcome
Stronger Competition From E-cigarettes and Other Alternatives To Ramp Up
Competitive Landscape
Johnson & Johnson Maintains Its Leading Position
GlaxoSmithKline (gsk) Still Number Two
Vaping Devices Emerge As Strong Competitors
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Low-value Products Reduce Value Growth
Sales of First Aid Kits Remain Flat
Slow Growth Predicted Due To Relative Category Maturity
Competitive Landscape
Beiersdorf Remains Unchallenged
Paul Hartmann Continues To Increase Its Share
Wound Care Competitive Landscape Remains Fragmented Outside Sticking Plasters
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Vegan Products Are Boosting Sales in Sports Nutrition
Flavour Diversification As A Strategy To Keep Clients
As More Consumers Join the Category, Brand Positioning Differs
Competitive Landscape
Hut.com Leadership Weakened by Stronger Competition
Category Fragmentation Is Intensifying
Social Media Underpins Above-average Growth
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Health Awareness Supports Sales of Dietary Supplements
Demand for Ecological and Ethical Products Provides Positive Impact
Ageing of the Population Fuels Demand for Specific Dietary Supplements
Competitive Landscape
Mcm Klosterfrau Remains the Leading Brand Manufacturer
Private Label Continues To Command the Strongest Share of Sales
Medium-sized and Local Players More Reactive
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Vitamins Still With Upward Trajectory
Seasonality Plays A Role
Vitamins Face Stronger Threat From Functional Food and Beverages
Competitive Landscape
Abtei Further Strengthens Its Lead in Vitamins
Doppelherz Benefits From A Strong Brand Image
Private Label Leads Sales Overall
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasingly Active Lifestyles A Threat To Sales of Weight Management and Wellbeing
Obesity and Overweight Population Increasing
Slimming Teas and the Greener and Organic Trend
Competitive Landscape
Almased Maintains Its Leading Position As Competitors Increase Pressure
Multaben Brand Grows in Shrinking Category
Internet Retailing's Growth Is Creating Opportunities
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Products Continue To Grow
Traditional Medicine Is Gaining Interest
Growing Number of Vegetarians and Vegans Drives Category
Competitive Landscape
Bionorica Remains in the Lead
Domestic and Global Companies in Active Competition
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Paediatric Consumer Health Benefit From Demographic Factors
Paediatric Dermatologicals Could Be A Shelter for Branded Players
Competitive Landscape
Johnson & Johnson Maintains Lead
International Players Reign
Manufacturers Focus on Quality Assurance and Ease of Distribution
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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