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Consumer Health in Germany

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    Report

  • 113 Pages
  • January 2023
  • Region: Germany
  • Euromonitor International
  • ID: 2626761
Consumer health in Germany has registered positive current value sales in 2022. Since the outbreak of COVID-19 in 2020, health concerns have been at the forefront of local consumers’ minds, leading to a greater focus on personal health improvement. Therefore, demand for vitamins and dietary supplements remains positive, given high online penetration and the rising preventive health trend.

The Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN GERMANY

EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2021-2022
DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
ANALGESICS IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Consumption returns to higher levels as number of flu cases drastically increases
  • NSAID drugs register highest growth rates
  • Topical analgesics/anaesthetic benefits from increasing levels of physical activity
PROSPECTS AND OPPORTUNITIES
  • Analgesics to remain important for self-medication
  • Growing trend for herbal alternatives
  • GlaxoSmithKline likely to retain convincing leadership of analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Cough, cold and allergy (hay fever) remedies records strong growth due to return of colds and influenza
  • High pollen levels intensify demand for antihistamines/allergy remedies
  • Improving demand for pharyngeal preparations in 2022
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic era likely to see improving demand for cough and cold remedies
  • Herbal/traditional products offer positive outlook
  • Diversification of portfolios as threat of pandemic wanes
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Social gatherings and dining out positively impact demand for digestive remedies
  • Demand for stress-related medication remains prevalent in 2022
  • Motion sickness remedies and diarrhoeal remedies show positive performances as travel restrictions ease
PROSPECTS AND OPPORTUNITIES
  • Slower dynamics due to consumers’ increasingly healthy lifestyles
  • Digestive remedies to target young adults
  • Expansion of interest in vitamins and dietary supplements may pose competition
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Growth of dermatologicals remains dynamic in 2022
  • Mask wearing increases demand for cold sore treatments
  • Scalp problems and thinning hair drive demand for hair loss treatments
PROSPECTS AND OPPORTUNITIES
  • Rising prevalence of common skin problems to support growth of dermatologicals
  • The threat presented by dermocosmetics
  • Competitive landscape likely to remain fragmented
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Increasing prices in 2022 drive value growth
  • Health awareness influences category’s performance
  • Competitive landscape remains consolidated
PROSPECTS AND OPPORTUNITIES
  • Category growth to be influenced by shift towards alternatives
  • Pharmacies will continue to dominate distribution
  • Nicorette likely to retain dominance due to wide availability
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Sales boosted by rising levels of stress and sleep disorders
  • Herbal/traditional options dominate sales of sleep aids in Germany
  • Pharmacies continues to lead distribution of sleep aids despite rise of e-commerce
PROSPECTS AND OPPORTUNITIES
  • Sleep aids set to continue to grow at healthy pace
  • Domestic players to retain leadership over forecast period
  • Novelties to be explored
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2017-2022
  • Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Increasing demand for eye care supported by ongoing remote working trend
  • Allergy eye care continues to benefit from the strong hay fever season in Germany
  • Competitive landscape remains stable
PROSPECTS AND OPPORTUNITIES
  • Dry eye conditions to support further growth of standard eye care
  • Potential offered by products targeting children and teenagers
  • Long-term outlook remains positive for eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2017-2022
  • Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Wound care registers higher demand as outdoor activities increase
  • Beiersdorf retains overall leadership
  • Distribution of wound care remains fairly stable in 2022
PROSPECTS AND OPPORTUNITIES
  • Wound care sales supported by interest in outdoor activities and travel
  • Environmentally-friendly wound care to gain in popularity
  • Innovation and new product development are key to further value growth
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2017-2022
  • Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Prevention and increasing cases of colds and flu benefit vitamins
  • Trends around different diets and lifestyles positively impact demand for vitamins
  • Vitamins A and D celebrate their triumph
PROSPECTS AND OPPORTUNITIES
  • Rising prices will make private label and e-commerce increasingly attractive
  • Vitamins to face increasing competition from functional wellness products
  • Demand for drinkable vitamins and alternative formats on the rise
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2017-2022
  • Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Fish oils/omega fatty acids continues to record dynamic growth in 2022
  • Strong demand for beauty-positioned dietary supplements in 2022
PROSPECTS AND OPPORTUNITIES
  • Demand for dietary supplements to continue growing in Germany
  • Demand for eye health supplements to continue over the forecast period
  • Minerals and probiotic supplements to remain popular
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Pandemic weight gain supports improving sales of weight management and wellbeing
  • Dynamic performance by slimming teas in 2022
  • Rising unit prices support stronger value growth for category
PROSPECTS AND OPPORTUNITIES
  • Simplicity and natural ingredients are key to attracting local consumers
  • On-the-go consumption to benefit category in the coming years
  • Retail e-commerce continues to grow at healthy pace
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Higher activity levels boost growth of sports nutrition in 2022
Hectic lifestyles support demand for sports protein RTD
  • Protein is trending in Germany
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for sports nutrition driven by healthy and active lifestyles
  • Clean labels, veganism and natural ingredients are key to expanding audience
  • Packaged food offers strong competition in the coming years
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Strong growth for herbal/traditional products as consumers remain health conscious
  • Herbal/traditional cough, cold and allergy (hay fever) remedies registers most dynamic growth
  • Ongoing solid demand for herbal/traditional sleep aids
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products offers positive outlook in Germany
  • Focus on natural and herbal trends to widen consumer base
  • Herbal/traditional products expected to benefit from increasing incidence of colds and flu
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN GERMANY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Strong growth for paediatric consumer health in 2022
  • Strong cold and flu season benefits paediatric cough, cold and allergy remedies
  • Paediatric vitamins and dietary supplements on a positive trajectory
PROSPECTS AND OPPORTUNITIES
  • Paediatric vitamins and dietary supplements set to benefit from focus on preventive health
  • Birth rate could impact stronger category growth
  • Rising incidence of skin problems to create demand for paediatric dermatologicals
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027