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Consumer Health in Switzerland

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    Report

  • 108 Pages
  • September 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 2626763
Consumer health in Switzerland is enjoying steady value growth driven by the growing trend towards proactive health and self-care. Swiss consumers are becoming more self-informed and educated around health and wellness in order to remain fit and healthy, stay energised and fight the effects of ageing.

The Consumer Health in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady pace of growth as consumers self-medicate with analgesics to treat everyday ailments
  • Verfora AG takes the top spot with familiar local brands
  • Pharmacies is dominant channel for analgesics
PROSPECTS AND OPPORTUNITIES
  • Ageing population and modern lifestyles to maintain low growth rates
  • OTC switches offer some additional growth opportunities
  • Healthier lifestyles threaten to reduce demand in the upcoming years
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong cold and flu season and higher incidence of allergies supports growth
Verfora AG holds a slim lead over Haleon Schweiz AG
  • Pharmacies and drugstores claim majority of sales
PROSPECTS AND OPPORTUNITIES
  • External factors will nurture future category development
  • Natural and local products are expected to be key drivers of growth
  • Self-care trend fuelled by a more educated population
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Swiss dietary preferences underscore need for digestive remedies
  • JNTL Consumer Health II holds a firm lead
  • Strict regulations push consumers towards pharmacy channel
PROSPECTS AND OPPORTUNITIES
  • Maturity will limit growth prospects
  • Industry focus leans towards preventative solutions
  • Limitations from healthier lifestyles and focus on digestive health
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Outdoor lifestyles and environmental change shapes demand patterns
  • Bayer (Schweiz) AG carves a strong position ahead of competitors
  • Regulations restrict sales to pharmacies and specific drugstores
PROSPECTS AND OPPORTUNITIES
  • Broad trends to drive use of dermatologicals
  • Technological breakthroughs could reduce reliance on OTC solutions
  • Multifunctional skin care products create competition for OTC dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • NRT smoking cessation aids face strong competition
  • Concentrated landscape led by JNTL Consumer Health II (Switzerland)
  • Pharmacies are primary distribution channel
PROSPECTS AND OPPORTUNITIES
  • Anti-smoking culture to support future growth
  • Low levels of innovation are anticipated
  • Healthier lifestyles are adopted by consumers
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sleep aids witness robust growth as sleep-related issues rise
  • Sidroga AG garners top position with familiar Valverde Schlaf brand
  • Drugstores gain share but pharnacies still dominate in sleep aids
PROSPECTS AND OPPORTUNITIES
  • More consumers will tackle sleep issues triggered by lifestyle factors
  • Saturated market creates fiercely competitive landscape
  • Consumers are increasingly aware of importance of sleep
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth of eye care reflects the needs of an ageing population, device use and higher incidence of allergies
Théa Pharma SA competes closely with Verfora AG
  • Strict regulations give pharmacies the upper hand
PROSPECTS AND OPPORTUNITIES
  • Solid opportunities for growth in the upcoming years
  • Tehcnological advancements will raise quality standards and personalisation
  • Consumers to place higher priority on managing eye health
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising levels of activity and ageing population drive need for wound care
  • IVF Hartmann maintains lead with familiar Dermaplast brand
  • Pharmacies claim the lion’s share of wound care sales
PROSPECTS AND OPPORTUNITIES
  • Wound care to maintain steady pace of growth
  • Innovations to centre on personalised designs and aesthetic appeal
  • Swiss consumers are largely self-reliant when it comes to wound care
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Vitamins benefit from growing commitment to health and wellness
  • Antistress AG leads in the vitamins category
  • Wider number of distribution channels can sell vitamins in contrast to other categories
PROSPECTS AND OPPORTUNITIES
  • Greater knowledge through self-care will drive uptake of vitamins
  • New formats and combinations to fuel new product development
  • Health and wellbeing focus provides opportunities and limitations
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bright performance is driven by proactive health efforts and wider knowledge
  • Antistress AG bolsters its position in dietary supplements
  • Pharmacies strengthen position as retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Steady growth fuelled by health-conscious population
  • Ageing and stress-related issues to fuel product development
  • Growing competition from alternative beauty products and fortified foods
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for weight management and wellbeing products
  • Biomed AG strengthens its leading position
  • Fewer legislative restrictions supports a range of distribution channels
PROSPECTS AND OPPORTUNITIES
  • Strong demand as weight problems will continue to rise
  • Product innovation to focus on format and flavours
  • Health awareness campaigns provide support to growth
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Mainstream consumption of sports nutrition fuels category growth
  • Sponser Sport Food AG cedes further ground to Active Nutrition
  • Retail e-commerce and drugstores are key channels
PROSPECTS AND OPPORTUNITIES
  • Snacking products and wider distribution to aid growth
  • Innovative technologies open the gateway for personalised sports nutrition
  • Wide spectrum of health and fitness information online will fuel demand
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tonics support growth of popular herbal remedies
  • Key players in herbal/traditional cough & cold remedies lead the competitive landscape
  • Pharamcy lead distribution due to legal regulations
PROSPECTS AND OPPORTUNITIES
  • Strong demand for naturalness will prevail
  • Innovations will look at improving absorption and efficacy whilst reducing side effects
  • Functional food and beverage developments will increase competition
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Lower demand for paediatric consumer health
  • Swiss player Galderma Schweiz AG bolsters its strong lead
  • Legislative barriers give pharmacies the upper hand
PROSPECTS AND OPPORTUNITIES
  • Modest outlook as demand rises for preventative and therapeutic solutions
  • Rising interest in natural and herbal/traditional solutions
  • Proactive lifestyles changes could hamper future demand
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030