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Fresh Food in Spain

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    Report

  • 80 Pages
  • January 2026
  • Region: Spain
  • Euromonitor International
  • ID: 2638990
Total volume sales of fresh food in Spain declined in 2025, with the sharpest falls in fish and seafood, starchy roots and sugar and sweeteners as price rises and preparation effort pushed some consumers towards processed options. Fruit, nuts and pulses proved relatively more resilient on perceived health benefits, while eggs and vegetables performed better as protein value and healthier eating priorities stayed relevant.

This Fresh Food in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Fresh food volumes struggle as drought and convenience pressures intensify
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Fresh food turns in marginal volume growth thanks partly to price hikes
  • Challenges persist in form of droughts and processed alternatives
WHAT’S NEXT?
  • Fresh foods to see only marginal rises in volume sales
  • Sugar will fall fastest, while tourism helps to sustain foodservice sales
CHANNELS
  • Supermarkets channel benefits from convenience, proximity and broad array
  • Retail e-commerce gains pace as players invest in omnichannel approach
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
MEAT IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Poultry and pork drive meat growth as red meat loses relevance
INDUSTRY PERFORMANCE
  • Red meat suffers from negative health perception
  • Pork and poultry benefit from convenience and wellness concerns
WHAT’S NEXT?
  • Tourists to buoy foodservice sales, while farmers strive to boost beef and veal production
  • Tighter regulation may push up prices
  • Summary 2 Major Processors of Meat 2025
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
  • Table 17 Retail Sales of Meat by Category: Volume 2020-2025
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
  • Table 19 Retail Sales of Meat by Category: Value 2020-2025
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTSFISH AND SEAFOOD IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fish and seafood volumes decline as preparation barriers and pricing deter buyers
INDUSTRY PERFORMANCE
  • Volume declines as value rises for fish and seafood in 2025
  • Pescanova loses value share to Profand
WHAT’S NEXT?
  • Stagnation to set in for forecast period as government strives to support local fishing industry
  • Producers prioritise sustainability, as new EU regulations may help or hinder category growth potential
  • Summary 3 Major Processors of Fish and Seafood 2025
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTSPULSES IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Packaging expectations reshape pulses as climate risks intensify
INDUSTRY PERFORMANCE
  • Pulses remains resilient despite climate challenges, with heightened consumer focus on sustainable packaging
  • Private label continues to benefit from widespread cost consciousness among local consumers, intensifying competition with named brands
WHAT’S NEXT?
  • High-protein profile ensures further growth for pulses in Spain, though convenience demand will accelerate shift towards processed alternatives
  • Tech advances to streamline production processes, while retail shifts are likely to favour discounters and e-commerce
  • Summary 4 Major Processors of Pulses 2025
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
  • Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
  • Table 45 Retail Sales of Pulses by Category: Value 2020-2025
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
COUNTRY REPORTSVEGETABLES IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Local sourcing and climate disruption define category performance
INDUSTRY PERFORMANCE
  • Health consciousness supports growth in vegetables in Spain
  • Processed alternatives represent competitive threat to fresh variants
WHAT’S NEXT?
  • Further growth forecast, though climate change remains key concern
  • Players invest more in biotech and sustainability
  • Summary 5 Major Processors of Vegetables 2025
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
  • Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
  • Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTSSTARCHY ROOTS IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Climate disruption and convenience competition keep starchy roots in decline
INDUSTRY PERFORMANCE
  • Starchy roots remains in decline for 2025
  • Processed threat continues to rise, while producers intensify focus on localisation, modernisation and sustainability
WHAT’S NEXT?
  • Cultural relevance of potatoes and increased investment will help to sustain growth in forecast period
  • Players invest in awareness campaigns to boost sales
  • Summary 6 Major Processors of Starchy Roots 2025
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRUITS IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Climate volatility drives fruit decline as policy shifts focus to seasonality
INDUSTRY PERFORMANCE
  • Droughts drive persistent decline in fruits in Spain
  • Government works to boost seasonal fruit consumption
WHAT’S NEXT?
  • Fruit forecast to suffer further decline due to climate change, prompting increased investment in sustainability
  • Organic segment set to rise
  • Summary 7 Major Processors of Fruits 2025
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
  • Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
  • Table 84 Retail Sales of Fruits by Category: Value 2020-2025
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTSNUTS IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Local cultivation supports pistachios as fresh nuts lose ground
INDUSTRY PERFORMANCE
  • Fresh nuts suffer as processed alternatives gain ground in 2025
  • Price sensitivity supports private label expansion
WHAT’S NEXT?
  • Nuts set to see improved performance in volume sales during forecast period
  • Sustainability to remain core concern
  • Summary 8 Major Processors of Nuts 2025
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
  • Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
  • Table 97 Retail Sales of Nuts by Category: Value 2020-2025
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
COUNTRY REPORTSEGGS IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tourism and protein value keep eggs in growth mode
INDUSTRY PERFORMANCE
  • Eggs enjoys further rises in 2025
  • Cost barriers slow shift to cage-free eggs
WHAT’S NEXT?
  • Animal welfare concerns to increasingly impact consumer choice
  • AI set to become more prevalent in egg production, as foodservice benefits from innovation
  • Summary 9 Major Processors of Eggs 2025
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2020-2025
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
  • Table 108 Retail Sales of Eggs: Volume 2020-2025
  • Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
  • Table 110 Retail Sales of Eggs: Value 2020-2025
  • Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
  • Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
  • Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
COUNTRY REPORTSSUGAR AND SWEETENERS IN SPAINKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health-driven switching accelerates shift away from refined sugar
INDUSTRY PERFORMANCE
  • Sugar and sweeteners struggles amid rising health awareness
  • Flavour-focus drives innovation in sweeteners
WHAT’S NEXT?
  • Sugar and sweeteners faces further falls for forecast period, despite continued investment in tech from category players
  • Sweeteners may benefit from healthier and more sustainable positioning
  • Summary 10 Major Processors of Sugar and Sweeteners 2025
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
COUNTRY REPORTS