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Tissue and Hygiene in Hong Kong, China

  • ID: 2639011
  • Report
  • March 2022
  • Region: China, Hong Kong
  • 52 Pages
  • Euromonitor International
Demand for tissue and hygiene products through the away-from-home and retail channels started to normalise in 2021, following drastic declines and surging volume sales the previous year.

This 'Tissue and Hygiene in Hong Kong, China' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
  • CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Birth Rates 2016-2021
  • Table 2 Infant Population 2016-2021
  • Table 3 Female Population by Age 2016-2021
  • Table 4 Total Population by Age 2016-2021
  • Table 5 Households 2016-2021
  • Table 6 Forecast Infant Population 2021-2026
  • Table 7 Forecast Female Population by Age 2021-2026
  • Table 8 Forecast Total Population by Age 2021-2026
  • Table 9 Forecast Households 2021-2026
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN HONG KONG, CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Stable but undynamic growth, with consumers increasingly attracted to sustainable alternatives
  • Overnight pants drive innovation within standard towels
  • Ultra-thin pads remains most popular and dynamic format
PROSPECTS AND OPPORTUNITIES
  • Stable demand will see players identifying ways to add value to the category
  • Environmentally-conscious consumers opt for reusable or organic products
  • Variations of sanitary protection designed for sports
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN HONG KONG, CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Performance slow due to border closures and lower birth rates
  • Disposable pants records stronger performance due to greater functionality
  • Closed borders give way to cross-border deliveries
PROSPECTS AND OPPORTUNITIES
  • Further declines expected overall in line with demographic trends, but disposable pants will be a highlight
  • Environmentally-conscious parents drive the push for greater sustainability
  • Nappies/diapers are becoming smarter
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN HONG KONG, CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Stable growth due to ageing population and care home restrictions
  • Absorbency and comfort as key premiumisation factor
  • Further switch in terms of distribution channels
PROSPECTS AND OPPORTUNITIES
  • Growth expected in line with ageing population
  • Women in the workforce as extended target audience
  • E-commerce set to gain further penetration of category
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN HONG KONG, CHINA
2021 DEVELOPMENTS
  • Demand for low- to mid-priced products grows but category remains negligible
PROSPECTS AND OPPORTUNITIES
  • Low retail selling price as rx/reimbursement is provided to limited population
WIPES IN HONG KONG, CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Wipes continues to see demand in line with heightened hygiene concerns
  • Further declines for baby wipes and intimate wipes
  • Wipes remains fairly consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for wipes, with premiumisation driven by added functionality
  • Concerns over use of harmful chemicals drive growth of natural wipes
  • Licensing collaborations to attract younger audience
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2016-2021
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN HONG KONG, CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Declining demand for retail tissue as restrictions ease in 2021
  • Pocket handkerchiefs declines as wipes and hand sanitisers become the norm
  • Various types of sustainable tissue options emerging
PROSPECTS AND OPPORTUNITIES
  • Retail tissue continues to return to greater levels of normalisation
  • Premiumisation of tissue is on the rise
  • Neutral scents will become increasingly popular
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2016-2021
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN HONG KONG, CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery in 2021 driven by easing of restrictions
  • Full recovery for AFH wipers in 2021 as hospitals/healthcare offset 2020’s drop in demand
PROSPECTS AND OPPORTUNITIES
  • AFH adult incontinence driven by ageing population
  • AFH napkins faces challenge from growing awareness of sustainability issues
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown