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Consumer Health in Portugal

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    Report

  • 115 Pages
  • October 2022
  • Region: Portugal
  • Euromonitor International
  • ID: 2639103
Consumer health registered accelerated growth in current value terms in 2022, underpinned by a return to pre-pandemic lifestyles, following the easing of restrictions imposed by the COVID-19 pandemic. Participation in sport, exercise and other outdoor activity resumed fully in 2022, increasing the risk of injury and a subsequent need for wound care and sports nutrition .

The Consumer Health in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN PORTUGAL
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Enduring consumer preference for acetaminophen keeps sales booming in 2022
  • Value-added products provide boost to value sales
  • Bayer attempts to revive “old-fashioned image of aspirin
PROSPECTS AND OPPORTUNITIES
  • Slower growth as acetaminophen becomes increasingly saturated
  • Increased participation in sport to impact positively on sales of diclofenac and topical analgesics
  • Product innovation adds value to mature industry
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to pre-pandemic lifestyles leads to accelerated growth
  • Restoration of outdoor activities provides boost to sales of antihistamines/allergy remedies
  • Low level of innovation as manufacturers “play safe”
PROSPECTS AND OPPORTUNITIES
  • A return to normal life will encourage further growth
  • Economic uncertainty likely to limit growth to a certain extent
  • E-commerce offers high potential for growth
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Accelerated growth in 2022, encouraged by a return to social activity
  • End of restrictions lead to the return of gastrointestinal viruses
  • Multinationals invest in more “natural” products
PROSPECTS AND OPPORTUNITIES
  • Return to busier lifestyles will fuel growth of digestive disorders
  • Growing focus on preventative health could threaten sales
  • Multifunctional products expected to gain ground
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales rebound, following a return to pre-pandemic lifestyles
  • Topical antifungals benefit from a return to gyms and sporting activities
  • Bayer retains its dominance, following marketing investment
PROSPECTS AND OPPORTUNITIES
  • Continued growth in the face of possible competition from skin care products with dermatological benefits
  • Return to pre-pandemic lifestyles heralds the return of skin complaints
  • Manufacturers to focus pregnant women to boost growth in mature haemorrhoid treatments
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Shift towards health prevention drives growth in 2022
  • Lozenges register strongest performance, assisted by new launch activity
  • Laboratorios Haymann SA retains its dominance in face of increasing competition from smaller players
PROSPECTS AND OPPORTUNITIES
  • Growth to be sustained by healthier lifestyles, combined with new product launches
  • Polar effects for smoking alternatives
  • Pharmacies will continue to dominate distribution
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising level of stress and associated sleep disorders boost value sales
  • Gummy craze wins over consumers
  • Fragmented landscape attracts new players
PROSPECTS AND OPPORTUNITIES
  • Economic woes and a growing reliance on digital devices will support ongoing demand
  • Holistic approach to sleep could have negative impact on demand
  • Multinationals will continue to dominate a fragmented market
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2017-2022
  • Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Screen exposure fuels demand for standard eye care
  • Rising exposure to allergens encourages demand for allergy eye care
  • Consumers increasingly opting for more convenient products
PROSPECTS AND OPPORTUNITIES
  • Eye care set to attract a rising number of consumers
  • A more holistic approach to eye problems could pose a threat to traditional treatments
  • Continuing economic pressures could undermine growth
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2017-2022
  • Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong growth in 2022, encouraged by a return to active lifestyles
  • Lack of innovation restricts growth
  • Private label gains ground in an uncertain economic environment
PROSPECTS AND OPPORTUNITIES
  • Enduring interest in outdoor activities to sustain steady growth
  • Casual dress codes and investment in footwear design could contribute to fewer injuries
  • Greater innovation expected from the leading players
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2017-2022
  • Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamins peak as consumer fears over pandemic begin to wane
  • Vitamins B benefits from lifestyle changes and emerging dietary needs
  • A valuable category attracting new players
PROSPECTS AND OPPORTUNITIES
  • Economic recession could place pressure on sales
  • Ageing population could represent an opportunity for manufacturers
  • E-commerce will continue to expand, although pharmacies are set to remain dominant
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2017-2022
  • Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Ageing population fuels demand for dietary supplements with heart and brain health benefits
  • Probiotic supplements benefit from heightened interest in preventative health
  • Continued innovation in a fragmented landscape
PROSPECTS AND OPPORTUNITIES
  • Shift towards preventive and natural remedies will benefit dietary supplements
  • Competition expected to intensify in an already fragmented environment
  • E-commerce to expand, despite traditional dominance of pharmacies
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Focus on healthier lifestyles encourages consumers to lose weight
  • Return to socialising and beach holidays fuel body image concerns
  • New product developments favour weight loss supplements
PROSPECTS AND OPPORTUNITIES
  • Body image concerns will contribute to positive value growth
  • Uncertain economic context could put pressure on value sales
  • More holistic approach to weight control could have negative impact on demand
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increased participation in sport provides fertile environment for sports nutrition
  • End of COVID-19 restrictions provides boost to growth
  • Private label gains ground, amid continuing consumer price sensitivity
PROSPECTS AND OPPORTUNITIES
  • Expanding consumer base to sustain growth over the forecast period
  • Plant based products to gain ground
  • Sports nutrition could face challenges in the form an uncertain economy and increased competition from more mainstream high-protein packaged foods
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • A return to pre-pandemic lifestyles, alongside a rising consumer concern about the potentially harmful effects of conventional remedies, contributes to accelerated growth
  • Cough remedies and sleep aids see particularly strong growth
  • Herbal/traditional sleep aids and cough remedies offer growth potential for new players
PROSPECTS AND OPPORTUNITIES
  • Positive growth predicted, as consumers take greater control of their health
  • Uncertain economic context likely to put some pressure on sales
  • E-commerce will continue to gain ground
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN PORTUGALKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Trend towards self-medication encourages sales of paediatric consumer health
  • Slowdown in growth for vitamins and dietary supplements as COVID-19 fears begin to wane
  • Key players in nappy rash treatments develop their online presence
PROSPECTS AND OPPORTUNITIES
  • Economic uncertainty could facilitate switch to cheaper, generic products
  • Declining birth rate will place negative pressure on demand
  • Rising penetration of herbal/traditional products
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027