Consumer Health in Portugal

  • ID: 2639103
  • Report
  • Region: Portugal
  • 94 pages
  • Euromonitor International
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In 2017, consumer health in Portugal recorded stronger current value growth than the review period average. The industry continued to benefit from ongoing economic growth in the country and a general increase in the self-medication of minor health problems. Portuguese consumers are becoming better informed about the medicines available and are therefore more confident when it comes to treating themselves.

Consumer Health in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why purchase this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN PORTUGAL

October 2017

List of Contents and Tables

Executive Summary
Portuguese Consumers Are Becoming More Confident Self-medicating
Healthier Lifestyles Stimulate Sales
Consumer Health Competitive Landscape Remains Fragmented
Chemists/pharmacies Faces Increasing Competition
Consumer Health Expected To Record Positive Growth Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Portuguese Consumers Chose Stronger Ingredients
Acetaminophen Benefits From Fewer Side-effects
Product Innovation To Focus on Quick Pain Relief Among Other Factors
Competitive Landscape
Brand Recognition Gives Companies A Competitive Advantage
Companies Focus on Marketing Campaigns
Economic Recovery Boosts Sales
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Stress and Insomnia Are Common Problems in Portugal
the Category's Consumer Profile Is Changing
Increasing Concerns About Addiction
Competitive Landscape
Sleep Aids Is A Highly Fragmented Category
Advertising Remains Important
Shelf Visibility Also Plays A Part
Category Data
Table 19 Sales of Sleep Aids: Value 2012-2017
Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
Headlines
Prospects
Sales Depend on Both the Weather and Viral Outbreaks
Rising Allergy Rate Affects Sales
Manufacturers Also Set To Focus on Combination Products
Competitive Landscape
Gsk Consumer Healthcare the Leading Global Manufacturer
Manufacturers Invest in Strategic Periods of the Year and New Product Development
Generics Fail To Make A Breakthrough
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 27 Sales of Decongestants by Category: Value 2012-2017
Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Dermatologicals Generally A Mature Category
Competition From Other Products Hinders Sales
Greater Consumer Knowledge and Rising Urbanisation Support Self-medication in Certain Categories
Competitive Landscape
Dermatologicals Led by International Companies
Local Brand Halibut Leads the Category Despite the Strength of Multinationals
Competitively-priced Nadiclox Launched by Medinfar
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2012-2017
Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
More People Suffering From Gastrointestinal Issues
Diarrhoeal Remedies and Antacids Expected To Register the Best Performances
Stress Causes Indigestion, Thus Boosting Sales of Antacids
Competitive Landscape
Strong Brands and Widespread Distribution the Keys To Success
Johnson & Johnson Trusted by Antacid Consumers
Lack of Investment in Digestive Remedies Affects Performance
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Sales Boosted by Tired Eyes and Air Pollution
Eye Care Expected To Post Modest Growth Over the Forecast Period
Manufacturers To Focus on Improved Packaging and Marketing
Competitive Landscape
Reckitt Benckiser's Optrex the Leading Brand Thanks To A Focus on Innovation
Laboratorio Edol Remains the Main Local Player
Portuguese Consumers Trust Branded Products
Category Data
Table 46 Sales of Eye Care by Category: Value 2012-2017
Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Number of Consumers Consider Quitting Smoking
Health Concerns and Cigarette Price Rises Key To Sales Growth
Nrt Patches Seen As Convenient
Competitive Landscape
Competitive Landscape Remains Highly Concentrated
Omega Pharma Uses Marketing and Training To Boost Interest in Niquitin
Brand Equity Means Private Label and Generics Are Not Present
Category Indicators
Table 54 Number of Smokers by Gender 2012-2017
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Wound Care Is A Mature Category
Modest Growth Due To Consumers' Active Lifestyles
Innovation Key To Future Growth
Competitive Landscape
Beiersdorf's Hansaplast the Leading Brand
Private Label Is Important in Wound Care
Wound Care A Fragmented Category
Category Data
Table 62 Sales of Wound Care by Category: Value 2012-2017
Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Popularity of Sport Boosts Sales
Sports Nutrition Expected To Continue To Perform Well Despite A Slowdown in Growth
Sports Protein Bars Boosted by Convenience Factor
Competitive Landscape
Econutraceuticos the Undisputed Leader
Athletes Used To Promote Products
Private Label Struggles To Compete Against Branded Products
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Dietary Supplements Suffering From the Growing Success of Superfoods
Consumers Opt for Specific Products
Probiotic Supplements Boosted by Gastrointestinal Problems
Competitive Landscape
Dietimport Leads the Category Thanks To A Strong Shelf Presence
Dietary Supplements Remains Highly Fragmented
Herbalife Launches New Products
Category Data
Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
High Flu Prevalence and Rising Interest in Sport Help To Boost Sales
Multivitamins Dominate Sales
Vitamins Expected To Become More Sophisticated
Competitive Landscape
Pfizer the Leading Player
Leader Loses Ground
Generics and Private Label Not Trusted
Category Data
Summary 3 Multivitamins: Brand Ranking by Positioning 2017
Table 82 Sales of Vitamins by Category: Value 2012-2017
Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Portuguese Consumers Increasingly Overweight
Consumer Behaviour Characterised by Polarisation
Convenience Products Prove Popular
Competitive Landscape
Herbalife the Undisputed Leader
Herbalife Focuses on Product Development
A Focus on New and Diverse Products
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Products Favoured As They Have Fewer Chemicals and Side-effects
Rising Scepticism Expected To Have A Negative Impact on Sales
Herbal/traditional Sleep Aids Regarded As Less Addictive
Competitive Landscape
Highly Fragmented Competitive Landscape Led by Cadbury Portugal Produtos De Confeitaria
Herbal/traditional Sleep Aids the Most Popular
Natural Ingredients Highlighted
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Paediatric Consumer Health Remains A Niche As Parents Prefer Their Children To See A Doctor
Sales of Paediatric Vitamins and Dietary Supplements To Be Boosted by Concerned Parents Wanting the Best for Their Children
Children's Sensitive Skin To Boost Interest in Paediatric Dermatologicals
Competitive Landscape
Laboratório Medinfar Produtos Farmaceuticos Leads the Category
Halibut and Bepanthene Remain Popular Brands
Omega Pharma Gains Ground Through New Product Development
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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