Consumer Health in Portugal - Research and Markets

Consumer health registered accelerated growth in current value terms in 2022, underpinned by a return to pre-pandemic lifestyles, following the easing of restrictions imposed by the COVID-19 pandemic. Participation in sport, exercise and other outdoor activity resumed fully in 2022, increasing the risk of injury and a subsequent need for wound care and sports nutrition .

The Consumer Health in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN PORTUGAL

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Enduring consumer preference for acetaminophen keeps sales booming in 2022
Value-added products provide boost to value sales
Bayer attempts to revive “old-fashioned image of aspirin

PROSPECTS AND OPPORTUNITIES

Slower growth as acetaminophen becomes increasingly saturated
Increased participation in sport to impact positively on sales of diclofenac and topical analgesics
Product innovation adds value to mature industry

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Return to pre-pandemic lifestyles leads to accelerated growth
Restoration of outdoor activities provides boost to sales of antihistamines/allergy remedies
Low level of innovation as manufacturers “play safe”

PROSPECTS AND OPPORTUNITIES

A return to normal life will encourage further growth
Economic uncertainty likely to limit growth to a certain extent
E-commerce offers high potential for growth

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Accelerated growth in 2022, encouraged by a return to social activity
End of restrictions lead to the return of gastrointestinal viruses
Multinationals invest in more “natural” products

PROSPECTS AND OPPORTUNITIES

Return to busier lifestyles will fuel growth of digestive disorders
Growing focus on preventative health could threaten sales
Multifunctional products expected to gain ground

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales rebound, following a return to pre-pandemic lifestyles
Topical antifungals benefit from a return to gyms and sporting activities
Bayer retains its dominance, following marketing investment

PROSPECTS AND OPPORTUNITIES

Continued growth in the face of possible competition from skin care products with dermatological benefits
Return to pre-pandemic lifestyles heralds the return of skin complaints
Manufacturers to focus pregnant women to boost growth in mature haemorrhoid treatments

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

NRT SMOKING CESSATION AIDS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Shift towards health prevention drives growth in 2022
Lozenges register strongest performance, assisted by new launch activity
Laboratorios Haymann SA retains its dominance in face of increasing competition from smaller players

PROSPECTS AND OPPORTUNITIES

Growth to be sustained by healthier lifestyles, combined with new product launches
Polar effects for smoking alternatives
Pharmacies will continue to dominate distribution

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2017-2022

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

SLEEP AIDS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising level of stress and associated sleep disorders boost value sales
Gummy craze wins over consumers
Fragmented landscape attracts new players

PROSPECTS AND OPPORTUNITIES

Economic woes and a growing reliance on digital devices will support ongoing demand
Holistic approach to sleep could have negative impact on demand
Multinationals will continue to dominate a fragmented market

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

EYE CARE IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Screen exposure fuels demand for standard eye care
Rising exposure to allergens encourages demand for allergy eye care
Consumers increasingly opting for more convenient products

PROSPECTS AND OPPORTUNITIES

Eye care set to attract a rising number of consumers
A more holistic approach to eye problems could pose a threat to traditional treatments
Continuing economic pressures could undermine growth

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

WOUND CARE IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Strong growth in 2022, encouraged by a return to active lifestyles
Lack of innovation restricts growth
Private label gains ground in an uncertain economic environment

PROSPECTS AND OPPORTUNITIES

Enduring interest in outdoor activities to sustain steady growth
Casual dress codes and investment in footwear design could contribute to fewer injuries
Greater innovation expected from the leading players

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Vitamins peak as consumer fears over pandemic begin to wane
Vitamins B benefits from lifestyle changes and emerging dietary needs
A valuable category attracting new players

PROSPECTS AND OPPORTUNITIES

Economic recession could place pressure on sales
Ageing population could represent an opportunity for manufacturers
E-commerce will continue to expand, although pharmacies are set to remain dominant

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Ageing population fuels demand for dietary supplements with heart and brain health benefits
Probiotic supplements benefit from heightened interest in preventative health
Continued innovation in a fragmented landscape

PROSPECTS AND OPPORTUNITIES

Shift towards preventive and natural remedies will benefit dietary supplements
Competition expected to intensify in an already fragmented environment
E-commerce to expand, despite traditional dominance of pharmacies

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Focus on healthier lifestyles encourages consumers to lose weight
Return to socialising and beach holidays fuel body image concerns
New product developments favour weight loss supplements

PROSPECTS AND OPPORTUNITIES

Body image concerns will contribute to positive value growth
Uncertain economic context could put pressure on value sales
More holistic approach to weight control could have negative impact on demand

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Increased participation in sport provides fertile environment for sports nutrition
End of COVID-19 restrictions provides boost to growth
Private label gains ground, amid continuing consumer price sensitivity

PROSPECTS AND OPPORTUNITIES

Expanding consumer base to sustain growth over the forecast period
Plant based products to gain ground
Sports nutrition could face challenges in the form an uncertain economy and increased competition from more mainstream high-protein packaged foods

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

A return to pre-pandemic lifestyles, alongside a rising consumer concern about the potentially harmful effects of conventional remedies, contributes to accelerated growth
Cough remedies and sleep aids see particularly strong growth
Herbal/traditional sleep aids and cough remedies offer growth potential for new players

PROSPECTS AND OPPORTUNITIES

Positive growth predicted, as consumers take greater control of their health
Uncertain economic context likely to put some pressure on sales
E-commerce will continue to gain ground

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Trend towards self-medication encourages sales of paediatric consumer health
Slowdown in growth for vitamins and dietary supplements as COVID-19 fears begin to wane
Key players in nappy rash treatments develop their online presence

PROSPECTS AND OPPORTUNITIES

Economic uncertainty could facilitate switch to cheaper, generic products
Declining birth rate will place negative pressure on demand
Rising penetration of herbal/traditional products

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027