Soft Drinks in Thailand

  • ID: 2639148
  • Report
  • Region: Thailand
  • 73 pages
  • Euromonitor International
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Growth in soft drinks in Thailand slowed significantly in off-trade current value and volume terms during 2017, as multiple categories suffered from consumers’ growing health-consciousness. Cautiousness about sugar and calorie intake saw consumers switching from categories such as RTD tea and carbonates to still bottled water or juice, or simply reducing their overall intake of soft drinks.

The Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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SOFT DRINKS IN THAILAND

List of Contents and Tables
  • Executive Summary
  • Soft Drinks Faces Challenges in 2017
  • Consumers' Health-consciousness Is the Bottom-line Growth Driver
  • the Competition Intensifies in Soft Drinks
  • Premiumisation Surrounds New Product Launches in 2017
  • Soft Drinks Set To See Growth Pick Up Again Over the Forecast Period
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Thailand
  • Trends
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Consumers' Health-consciousness Benefits Bottled Water
  • Despite Potable Tap Water, Thai Consumers Prefer Bottled Water
  • Still Bottled Water Set To Remain the Key Growth Category
  • Competitive Landscape
  • Opportunities in Still Bottled Water
  • Large Numbers of New Product Launches
  • Domestic Players Lead Bottled Water
  • Category Data
  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Carbonates Lose Favour Amongst Health-conscious Consumers
  • Manufacturers Tap Into the On-trade Channel
  • Campaigns by the Leading Players
  • Competitive Landscape
  • International Manufacturers Continue To Strengthen
  • the Creation of A New Joint-venture
  • Manufacturers Inject Fun Into Products
  • Category Data
  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Consumers' Health-consciousness Limits the Growth of Concentrates
  • Wide Use of Concentrates in Desserts
  • Powder Concentrates Leads the Way
  • Competitive Landscape
  • Nestlé Gains Ground in Concentrates
  • Marketing for Lipton Also Benefits Concentrates
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Consumers' Health-consciousness Supports the Performance of Juice
  • Potential Negative Impact of the Sugar Tax
  • Demand for Convenience Benefits Juice
  • Competitive Landscape
  • Coca-Cola (thailand) Maintains Its Lead in Juice
  • Domestic Manufacturers Dominate Juice
  • Capitalising on the Opportunities in Juice
  • Category Data
  • Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 82 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 83 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 84 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 85 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 87 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 88 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 90 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Demand for Convenience Benefits Rtd Coffee
  • Competition From Coffee in Foodservice Chains
  • Competition From Coffee in Convenience Stores
  • Competitive Landscape
  • Ajinomoto (thailand) Maintains Its Strong Lead
  • Nestlé (thai) Is the Strong Runner-up
  • Novelties Surface To Arouse Consumers' Interest
  • Category Data
  • Table 93 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 94 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Consumers' Health-consciousness Impacts Rtd Tea
  • the Ingredients in Rtd Tea Will Have To Change To Ensure Growth
  • Price Competition Remains Rife
  • Competitive Landscape
  • Domestic Players Dominate Rtd Tea
  • Ichitan Group Declines Despite New Launches
  • New Launches To Arouse Consumers' Interest Yield Minimal Impact
  • Category Data
  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Narrow Consumer Base Limits Growth
  • Consumers' Health-consciousness Limits Growth
  • Changes Needed Due To the Sugar Tax
  • Competitive Landscape
  • the Competition Intensifies
  • Tc Pharmaceutical Industry Launches Health and Wellness Variants
  • New Launch Volt Highlights Its Fortification
  • Category Data
  • Table 118 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 119 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 120 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 121 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 122 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 126 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 127 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 128 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 129 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Slow Growth Expected in Sports Drinks in the Forecast Period
  • Efforts To Change Consumers' Perception of Sports Drinks
  • Consumers' Attitudes Towards Sports Drinks Polarise
  • Competitive Landscape
  • the Competition Intensifies in Sports Drinks
  • Tipco Foods Enters Sports Drinks
  • Otsuka Pharmaceutical Sets Up A Local Subsidiary
  • Category Data
  • Table 130 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 131 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 132 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 133 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 134 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 138 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 139 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 140 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 141 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Prospects
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