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Soft Drinks in Thailand

  • ID: 2639148
  • Report
  • Region: Thailand
  • 78 pages
  • Euromonitor International
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Rising health-consciousness among local consumers remained the most influential trend in Thailand’s soft drinks market in 2018. Several categories saw off-trade demand slow or decline as increased awareness of the risk factors associated with conditions like obesity and diabetes led more people to avoid products considered to be high in sugar and other unhealthy ingredients.

The Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN THAILAND

List of Contents and Tables
Executive Summary
Rising Health-consciousness Constrains Demand for Soft Drinks in 2018
New Sugar Tax Fuels Price Hikes in Several Categories
Producers Adjust Their Strategies As Competition Intensifies
Health Concerns Have A Major Influence on New Product Development
Despite Challenges, Outlook for Soft Drinks Remains Positive Overall
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Thailand
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Health-consciousness Is A Boon for Bottled Water
Still Bottled Water Remains by Far the Most Popular Choice in Thailand
Outlook for Functional Bottled Water Remains Poor
Competitive Landscape
Local Players Continue To Lead Bottled Water
Singha Targets Young Adults With New Loyalty Programme
Serm Suk Aims To Strengthen Crystal's Presence at Home and Abroad
Category Data
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Concerns and Sugar Tax Depress Off-trade Demand for Carbonates
New Fruit Flavours Launched To Attract Younger Consumers
On-trade Channel Offers Opportunities As Off-trade Consumption Falls
Competitive Landscape
Coca-Cola and Pepsi-cola Remain the Clear Leaders in 2018
Sarsi Re-enters Carbonates After Long Absence
Coca-Cola and Pepsi Introduce Limited Edition Packaging Designs
Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Rising Health Awareness Weakens Demand for Concentrates
Powder Concentrates Continues To Outperform Liquid Category
On-trade Channel Offers Growth Potential for Concentrates
Competitive Landscape
Nestlé Strengthens Its Lead in Off-trade Value Terms
Hale's Continues To Lead Liquid Concentrates in Volume Terms
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice Consumption Falls Due To Concerns Over Sugar Content of Products
Coconut Water Gains Popularity Thanks To Its Healthy Image
New Launches Likely To Focus on Health and Convenience
Competitive Landscape
Coca-Cola Maintains Its Lead But Loses Ground To Local Players
Malee Sampran Plc Eyes Regional Expansion With Lqsf Acquisition
Dominance of Local Players in Juice Set To Increase
Category Data
Table 80 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 81 Off-trade Sales of Juice by Category: Value 2013-2018
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 89 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Tax-driven Price Hikes Weaken Demand in Rtd Coffee
Rtd Coffee Faces Growing Competition From Fresh Coffee
Competitive Landscape
Ajinomoto Remains the Clear Leader With Its Birdy Brand
Innovation and Marketing Activities Support Modest Gain for Nestlé
Competition in Rtd Coffee Set To Intensify
Category Data
Table 95 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 96 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Sugar Tax Hits Rtd Tea Harder Than Most Categories
Price Hikes Create Opportunities for Premiumisation
Companies Expected To Focus on Developing Healthier Rtd Tea Products
Competitive Landscape
Local Firms Oishi and Ichitan Remain the Clear Leaders in Rtd Tea
Coca-cola's New Fuze Tea With Chia Seeds Targets Female Consumers
Ichitan Launches Happy Tea in Attempt To Stem Declining Sales
Category Data
Table 107 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 108 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks Weathers Healthy Living Trend Better Than Most Categories
Millennials Become A New Target Group for Energy Drinks
Health Set To Be A Focal Point for Innovation
Competitive Landscape
Osotspa Remains the Clear Leader in 2018
Carabao Targets Millennials With Launch of Carabao Can Green Apple
Amway Brand Xs Zero Enters Energy Drinks
Category Data
Table 120 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 121 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Healthy Living Trend Curbs Demand for Sports Drinks
New Launches Target Health-conscious Consumers
Polarisation in Consumer Perceptions of Sports Drinks Poses Challenges
Competitive Landscape
Sponsor Remains the Dominant Brand in Sports Drinks
Pocari Sweat Benefits From Packaging Revamp and Online Campaign
Sanvo Exits Sports Drinks As Competition Intensifies
Category Data
Table 132 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 133 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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