+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Health in South Africa

  • PDF Icon

    Report

  • 101 Pages
  • December 2022
  • Region: South Africa
  • Euromonitor International
  • ID: 2640631
South Africans remain under financial pressure in 2022 with disposable incomes in decline. The challenging economic environment characterised by high unemployment, increased job insecurity, and the rising cost of living is forcing consumers to focus on basic necessities, which for many, includes groceries and essential medication.

The Consumer Health in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Analgesics remains a popular and accessible category
  • Sales through nascent retail e-commerce continue to rise
  • The battle of generics and brand medication
PROSPECTS AND OPPORTUNITIES
  • Self-medication trend will boost further demand for analgesics
  • Rising consumer sophistication and the need for targeted products
  • Wider distribution network will continue driving sales
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising interest in herbal/traditional ingredients encourages development by players
  • Regular price promotions from key retailers such as Clicks lead to share gain from independent smaller pharmacies
  • Product innovation driving new product launches
PROSPECTS AND OPPORTUNITIES
  • Omnichannel approach will continue to influence sales and brand penetration
  • Lingering impact of pandemic and seasonal flu will continue to influence demand
  • Improving access to information to drive demand for allergy care
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Popularity of food delivery platforms foster poor eating habits, maintaining demand for digestive remedies
  • Retail e-commerce promotes price transparency and brand awareness
  • Players launch new product variants and packaging formats
PROSPECTS AND OPPORTUNITIES
  • Busy lifestyles and unhealthy eating habits expected to drive growth
  • Preventive approach to gut health will remain popular amongst mid- to high-income consumers
  • Easy access and affordable pricing will promote the popularity of digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increasing focus on personal appearance drives category growth
  • Price sensitivity prevails, forcing consumers to seek affordable options
  • International players maintain strong foothold in the category
PROSPECTS AND OPPORTUNITIES
  • Missed potential for growth as visits to dermatologists seen as a luxury by the majority of the local population
  • Some conditions remain taboo, thereby making consumers wary of seeking medical help
  • Consumers perceive a fine line between dermatologicals and dermocosmetics
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Niche category driven by small segment of high-income consumers
  • Unsmoke campaign by Philip Morris aims to educate smokers on how to quit smoking
  • Johnson & Johnson maintains leading position
PROSPECTS AND OPPORTUNITIES
  • Limited product availability and high prices dampen accessibility
  • Vaping seen as an alternative to quitting smoking cigarettes
  • Focus on health and wellness could potentially improve category’s popularity
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sleep aids containing CBD gaining shelf space
  • Regulation limits growth of standard sleep aids
  • Improving awareness regarding the importance of sleep on mental wellbeing
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional sleep aids dominate shelf space and benefit from better brand awareness due to greater visibility
  • Challenging economic environment will support growth of sleep aids as consumers seek ways to battle anxiety and depression
  • The rise of e-commerce will continue to improve brand awareness and visibility
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2017-2022
  • Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Prolonged exposure to digital screens drives demand for standard eye care
  • Allergy care outperforms standard options
  • Stronger growth limited by unequal access to ophthalmologists, with eye care in general not seen as a priority
PROSPECTS AND OPPORTUNITIES
  • Little change to the competitive landscape expected
  • Price sensitivity to continue influencing purchasing decisions
  • Omnichannel approach likely to improve brand visibility
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2017-2022
  • Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Resumption of social and outdoor activities boosts demand
  • Despite further demand, wound care remains a small category
  • Leading brands drive innovation
PROSPECTS AND OPPORTUNITIES
  • Value brands will remain attractive to consumers
  • Leading players to continue driving innovation
  • Limited change to competitive landscape expected over the forecast period
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2017-2022
  • Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand stabilises following pandemic-related growth
  • The emergence of vitamins for skin care
  • Product innovation and new packaging formats to differentiate products
PROSPECTS AND OPPORTUNITIES
  • Challenging economic environment to limit growth prospects
  • Private label offers more affordable options
  • Regulation surrounding vitamins remains a point of contention for stakeholders
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2017-2022
  • Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Economic challenges dampen growth
  • Highly fragmentated competitive landscape
  • New product development and line extensions as a strategy to maintain share
PROSPECTS AND OPPORTUNITIES
  • Price sensitivity to influence purchasing decisions heading into 2023
  • Retail e-commerce helps drive brand visibility
  • Regulation surrounding vitamins remains a point of contention for stakeholders
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Easing of pandemic-related restrictions places focus back on physical appearance
  • Obesity a national concern, especially amongst women
  • Pharmacies and direct selling remain leading distribution channels
PROSPECTS AND OPPORTUNITIES
  • Challenging consumer environment hinders stronger growth potential in 2023
  • High-income consumers adopt different approach to weight loss
  • Affordable alternatives to mainstream weight management brands
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Category maintains growth trajectory despite challenging economic conditions
  • Inflationary pressures impact prices
  • Innovative product formats further boost demand
PROSPECTS AND OPPORTUNITIES
  • Fitness trend to support further growth over forecast period
  • Cautious spending behaviour to prevail and influence purchasing habits
  • Sports protein products will maintain lead
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growth stabilises against a challenging economic backdrop
  • Players launch products using familiar ingredients
  • Further growth for private label due to affordable price points
PROSPECTS AND OPPORTUNITIES
  • Focus on ingredients will drive demand for herbal/traditional products
  • Price sensitivity will impact demand as consumers reduce purchases or trade down
  • Established tradition of using herbal/traditional alternatives to drive sales
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Reopening of schools promotes demand for paediatric consumer health
  • Nappy (diaper) rash treatments remains a strong growth category
  • Slowing demand for paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health seen as essential
  • The potential for paediatric products in new categories
  • Omnichannel approach to sales likely to prevail
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027