Consumer Health in South Africa

Report
99 Pages
October 2023
Region: South Africa
Euromonitor International
ID: 2640631

During the review period, many consumers have been facing financial difficulties as the cost of living in South Africa has been increasing on a monthly basis. For many consumers, their health is an afterthought with most instead prioritising essential items such as ensuring they have enough food for the month. Moreover, many consumers often do not go to a doctor with such visits considered a luxury that they cannot afford.

The Consumer Health in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

CONSUMER HEALTH IN SOUTH AFRICA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Analgesics remains a highly popular category
Generic analgesics gains popularity as consumers become more price sensitive
Pharmacists play a vital role in dispensing analgesics

PROSPECTS AND OPPORTUNITIES

Growing consumer interest in specific analgesics that target specific body areas
Analgesics are increasingly purchased via retail e-commerce
Analgesics benefits from a wider distribution range

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

The flu season provides an annual boost to category sales
Consumers increasingly seek out natural and herbal alternatives
Consumers demand cheaper and more affordable options

PROSPECTS AND OPPORTUNITIES

Consumers abuse antihistamines/allergy remedies (systemic) to address sleep issues
Consumers often buy antihistamines/allergy remedies (systemic) when on promotion
Parents willing to pay slightly more for paediatric cough, cold and allergy remedies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising demand for fast food services in South Africa boost sales of digestive remedies
Growing price sensitivity among consumers as economic constraints put pressure on disposable incomes
Growing consumer awareness of the importance of gut health stimulates demand for herbal/traditional herbal digestive remedies

PROSPECTS AND OPPORTUNITIES

Consumers seek different product formats to meet the needs of their busy lifestyles
Consumers rely on pharmacists rather than doctors when seeking relief from digestive conditions
Consumers seek herbal/traditional products for digestive issues

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Pharmacists remain vital health professionals in dispensing dermatological products
Growing price sensitivity forces consumers to seek out cheaper alternatives
Nappy (diaper) rash treatments considered essential among many parents

PROSPECTS AND OPPORTUNITIES

Certain medical conditions remain taboo, preventing consumers from purchasing dermatologicals
Consumers perceive a fine line between dermatologicals and dermocosmetics
Potential sales lost as many consumers cannot afford to visit a dermatologist

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

NRT smoking cessation aids is a small category driven mainly by high income demographics
The category suffers from limited brand visibility
Johnson & Johnson maintains its leading position

PROSPECTS AND OPPORTUNITIES

Smoking alternatives, such as e-cigarettes, are available for consumers, while vaping in particular sees considerable growth in popularity
Various smoking strategies curb smoking in South Africa
Lack of product accessibility dampens consumer awareness and hampers future sales

CATEGORY INDICATORS

Table 36 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sleep aids medication faces competition from prescribed sleeping aids
Consumers seek out alternatives with herbal and natural ingredients
Inflation and the rising cost of living elevate consumer stress, anxiety and depression which drives demand for sleep aids

PROSPECTS AND OPPORTUNITIES

Consumers prioritise their mental wellbeing and rely less on sleep aids
The regulations around sleep aids dampen category growth
CBD products gain more shelf space over the forecast period as they throw off negative perceptions

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth in the incidence of eye issues stimulate sales of eye care
Consumers are brand loyal when it comes to eye care products
Allergy eye care outperforms standard eye care in 2023 due to growing instances of allergies in the country

PROSPECTS AND OPPORTUNITIES

Ongoing consumer price sensitivity influences purchasing decisions over the forecast period
Brands have to work hard to improve brand visibility
Collaborations with optical goods stores contribute to sales growth

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Wound care is a small category in 2023 due to a lack of demand
Wound care is considered non-essential in South Africa and only bought when a need arises
Leading brands such as Elastoplast drive category innovation

PROSPECTS AND OPPORTUNITIES

Consumers seek the cheapest alternatives when it comes to wound care
There is little to no innovation within this category
Limited if positive growth of wound care over the forecast period

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand grows for vitamins in South Africa as consumers prioritise skin care
The rising cost of living makes vitamins less of a priority for some due to declining disposable incomes
Private label products provide consumers with more units at lower prices

PROSPECTS AND OPPORTUNITIES

Vitamins return to being popular only among a niche audience after peaking during the pandemic
Consumers seek interesting formats in vitamins
Consumers sacrifice vitamins for themselves in favour of vitamins suitable for their pets

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Dietary supplements is not a priority for most consumers and only appeals to a niche group of consumers
With economic hardship more consumers turn to home remedies instead of dietary supplements
Dietary supplements remains a highly fragmented category

PROSPECTS AND OPPORTUNITIES

Economic challenges dampen forecast period growth
Consumers remain price sensitive
Opportunity for private label to develop cheaper options

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

The health and wellness trend remains strong despite economic constraints as consumers focus on their physical appearance
Weight concerns grow in importance in the country due to rising obesity rates
Consumers seek natural ingredients when on a weight management plan

PROSPECTS AND OPPORTUNITIES

The ongoing economic environment hinders growth of weight management and wellbeing
High income earners take an alternative route to weight loss management
Economic constraints enable home remedies to gather momentum at the expense of weight management and wellbeing products over the forecast period

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sports nutrition is a lifestyle product that only appeals to a niche audience
Consumers eschew sports nutrition due to inflationary pressures
Sports nutrition products are driven by sales and promotions

PROSPECTS AND OPPORTUNITIES

The health and wellness trend remains a strong growth driver of sports nutrition
Protein/energy bars are considered a meal replacement for busy consumers
Consumers seek interesting formats for sports nutrition products

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Industry players launch more products that contain herbal/traditional ingredients
Consumers increasingly favour consumer health products with familiar ingredients
Herbal/traditional products continue to see an increase in retail value sales despite the tough economic conditions

PROSPECTS AND OPPORTUNITIES

Affordability remains a key consideration due to ongoing economic constraints over the forecast period
Growth opportunity for private label
A strong focus placed on herbal/traditional products over the forecast period

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN SOUTH AFRICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers are brand loyal when it comes to paediatric consumer health
Paediatric consumer health sales are driven by promotions and discounting strategies
Paediatric consumer health considered an essential and vital category

PROSPECTS AND OPPORTUNITIES

Slow demand for paediatric vitamins and dietary supplements due to the rising cost of living over the forecast period
Increasing potential for more paediatric consumer health categories
Paediatric consumer health competes directly with herbal/traditional remedies used by lower socioeconomic groups

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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