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Rocky Brands Inc (RCKY) - Financial and Strategic SWOT Analysis Review

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    SWOT Analysis

  • 33 Pages
  • June 2023
  • GlobalData
  • ID: 2642378
Rocky Brands Inc (RCKY) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by the publisher to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - Analyst’s summarization of the company’s business strategy.
  • SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.
  • Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
  • Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Rocky Brands Inc (Rocky Brands) designs, develops, manufactures and markets footwear and apparel, and accessories. The company’s product portfolio comprises jacket, pants, apparel, gloves, caps, insoles, outsoles, boots, work footwear, duty and commercial military footwear, lifestyle footwear and military footwear. Rocky Brands markets its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, and Ranger brand names. It also has a licensed brand, Michelin. The company serves law enforcement professionals, including military, security workers, fire industry professionals and postal service employees. It offers merchandise through online web portals, digital, mobile and retail stores. The company has business presence in the US, the UK, Mexico, China, Canada, and Australia. Rocky Brands is headquartered in Nelsonville, Ohio, the US.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
  • The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.
Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
  • The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.
Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
  • Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.
Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
  • Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Gain key insights into the company for academic or business research.
  • Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.
Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Section 1 - About the Company
  • Rocky Brands Inc - Key Facts
  • Rocky Brands Inc - Key Employees
  • Rocky Brands Inc - Key Employee Biographies
  • Rocky Brands Inc - Major Products and Services
  • Rocky Brands Inc - History
  • Rocky Brands Inc - Company Statement
  • Rocky Brands Inc - Locations And Subsidiaries
  • Head Office
  • Other Locations & Subsidiaries
Section 2 - Company Analysis
  • Company Overview
  • Rocky Brands Inc - Business Description
  • Business Segment: Contract Manufacturing
  • Overview
  • Performance
  • Key Stats
  • Business Segment: Retail
  • Overview
  • Performance
  • Key Stats
  • Business Segment: Wholesale
  • Overview
  • Performance
  • Key Stats
  • Rocky Brands Inc - Corporate Strategy
  • Rocky Brands Inc - SWOT Analysis
  • SWOT Analysis - Overview
  • Rocky Brands Inc - Strengths
  • Rocky Brands Inc - Weaknesses
  • Rocky Brands Inc - Opportunities
  • Rocky Brands Inc - Threats
  • Rocky Brands Inc - Key Competitors
Section 3 - Company Financial Ratios
  • Financial Ratios - Capital Market Ratios
  • Financial Ratios - Annual Ratios
  • Performance Chart
  • Financial Performance
  • Financial Ratios - Interim Ratios
  • Financial Ratios - Ratio Charts
Section 4 - Appendix
  • Methodology
  • Ratio Definitions
  • About the Publisher
  • Contact the Publisher
  • Disclaimer
List of Tables
  • Rocky Brands Inc, Key Facts
  • Rocky Brands Inc, Key Employees
  • Rocky Brands Inc, Key Employee Biographies
  • Rocky Brands Inc, Major Products and Services
  • Rocky Brands Inc, History
  • Rocky Brands Inc, Subsidiaries
  • Rocky Brands Inc, Key Competitors
  • Rocky Brands Inc, Ratios based on current share price
  • Rocky Brands Inc, Annual Ratios
  • Rocky Brands Inc, Interim Ratios
  • Currency Codes
  • Capital Market Ratios
  • Equity Ratios
  • Profitability Ratios
  • Cost Ratios
  • Liquidity Ratios
  • Leverage Ratios
  • Efficiency Ratios
List of Figures
  • Rocky Brands Inc, Performance Chart (2018 - 2022)
  • Rocky Brands Inc, Ratio Charts



Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Wolverine World Wide Inc
  • The Timberland Company
  • Skechers USA Inc
  • NIKE Inc
  • LaCrosse Footwear Inc
  • Kenneth Cole Productions Inc