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adidas AG (ADS) - Financial and Strategic SWOT Analysis Review

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    SWOT Analysis

  • 45 Pages
  • April 2023
  • GlobalData
  • Adidas AG
  • ID: 2642403
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adidas AG (ADS) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by the publisher to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - Analyst’s summarization of the company’s business strategy.
  • SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.
  • Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
  • Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


adidas AG (adidas) designs, manufactures and markets athletic and sports lifestyle products. The company’s product portfolio includes footwear, apparel and accessories such as bags, sun glasses, fitness equipment, and balls. The company distributes and sells products through own-branded stores, retail stores, wholesale stores, sporting goods chains, buying groups, department stores, lifestyle retail chains, e-retailers, and franchise stores. It also markets products through e-commerce platforms and mobile shopping apps. adidas offers its products under the adidas brand. It also undertakes various product franchises. The company's business operations span across the Americas, Europe, Asia-Pacific, Africa, and the Middle East. adidas is headquartered in Herzogenaurach, Germany.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
  • The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.
Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
  • The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.
Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
  • Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.
Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
  • Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Gain key insights into the company for academic or business research.
  • Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.
Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Section 1 - About the Company
  • adidas AG - Key Facts
  • adidas AG - Key Employees
  • adidas AG - Key Employee Biographies
  • adidas AG - Major Products and Services
  • adidas AG - History
  • adidas AG - Company Statement
  • adidas AG - Locations And Subsidiaries
  • Head Office
  • Other Locations & Subsidiaries
Section 2 - Company Analysis
  • Company Overview
  • adidas AG - Business Description
  • Product Category: Accessories and Gear
  • Overview
  • Performance
  • Key Stats
  • Product Category: Apparel
  • Overview
  • Performance
  • Key Stats
  • Product Category: Footwear
  • Overview
  • Performance
  • Key Stats
  • Geographical Segment: Asia-Pacific
  • Performance
  • Geographical Segment: EMEA
  • Performance
  • Geographical Segment: Greater China
  • Performance
  • Geographical Segment: Latin America
  • Performance
  • Geographical Segment: North America
  • Performance
  • Geographical Segment: Other Business
  • Performance
  • R&D Overview
  • adidas AG - Corporate Strategy
  • adidas AG - SWOT Analysis
  • SWOT Analysis - Overview
  • adidas AG - Strengths
  • adidas AG - Weaknesses
  • adidas AG - Opportunities
  • adidas AG - Threats
  • adidas AG - Key Competitors
Section 3 - Company Financial Ratios
  • Financial Ratios - Capital Market Ratios
  • Financial Ratios - Annual Ratios
  • Performance Chart
  • Financial Performance
  • Financial Ratios - Interim Ratios
  • Financial Ratios - Ratio Charts
Section 4 - Appendix
  • Methodology
  • Ratio Definitions
  • About the Publisher
  • Contact the Publisher
  • Disclaimer
List of Tables
  • adidas AG, Key Facts
  • adidas AG, Key Employees
  • adidas AG, Key Employee Biographies
  • adidas AG, Major Products and Services
  • adidas AG, History
  • adidas AG, Subsidiaries
  • adidas AG, Key Competitors
  • adidas AG, Ratios based on current share price
  • adidas AG, Annual Ratios
  • adidas AG, Interim Ratios
  • Currency Codes
  • Capital Market Ratios
  • Equity Ratios
  • Profitability Ratios
  • Cost Ratios
  • Liquidity Ratios
  • Leverage Ratios
  • Efficiency Ratios
List of Figures
  • adidas AG, Performance Chart (2018 - 2022)
  • adidas AG, Ratio Charts



Companies Mentioned

A selection of companies mentioned in this report includes:

  • ASICS Corp
  • Deckers Outdoor Corp
  • Peak Sports Products Co. Ltd.
  • Topgolf Callaway Brands Corp
  • Puma SE
  • Lululemon Athletica Inc
  • NIKE Inc
  • New Balance Athletic Inc
  • Crocs Inc
  • Lululemon Athletica Inc
  • ASICS Corp
  • Puma SE
  • Deckers Outdoor Corp
  • Peak Sports Products Co. Ltd.
  • NIKE Inc
  • New Balance Athletic Inc
  • Crocs Inc
  • Callaway Golf Co