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Naturally Healthy Packaged Food in Bulgaria

  • ID: 2646864
  • Report
  • Region: Bulgaria
  • 20 pages
  • Euromonitor International
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The current value growth of NH nut and fruit bars was the most dynamic in the category in 2018. This was due to the healthier living trend in addition to demand for greater convenience. Many Bulgarian customers have started choosing fruit or nut bars as healthier alternatives to conventional confectionery such as chocolate, waffles or other countlines.

The Naturally Healthy Packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Naturally Healthy Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Naturally Healthy Packaged Food in Bulgaria

List of Contents and Tables
Headlines
Prospects
Nh Fruit and Nut Bars Records Highest Current Value Growth
High Fibre Diet Continues To Positively Impact Category
Nh Olive Oil Holds Largest Value Share
Competitive Landscape
Dobrudzhanski Hlyab Ad and Brand Vita Lead Nh High Fibre Bread
Costa D'oro Continues To Retain Lead Brands of Nh Olive Oil
Private Label Holds Strong Value Share in Naturally Healthy Packaged Food
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2013-2018
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 5 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Stable Economic Growth and Increasing Urban Population Drive Demand for Health and Wellness
Health and Wellness Trends in Soft Drinks Impacted by High Price Sensitivity
Health and Wellness Attractive for Innovative Start-ups
Modern Grocery Retailers Key Distribution Channel for Popular Products
Stable Growth Predicted for Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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