+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in the Netherlands

  • ID: 2646975
  • Report
  • February 2020
  • Region: Netherlands
  • 5 pages
  • Euromonitor International
1 of 2
Home care recorded another year of stable retail current value growth in the Netherlands in 2019, as consumer confidence remained positive. However, value growth was much faster than volume growth, which was negligible. This was partly because the lower rate of VAT, which applies to home care products, was raised from 6% to 9%. In addition, consumers switched to value-added products, which boosted value growth despite the major promotional activity seen throughout the year.

The author's Home Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
List Of Contents And Tables
  • Executive Summary
  • Home Care Continues To See Stable Growth In 2019
  • Convenience, Efficacy, Fragrance And Extra Benefits Attract Consumers
  • Unilever Nederland Continues To See Sales Growth, But Is Challenged By Small Players
  • New Products And Reformulations Focus On The Environment
  • Home Care Expected To Increase, But Promotions Will Limit Value Growth
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales Of Home Care By Category: Value 2014-2019
  • Table 3 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 4 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 5 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 6 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 7 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 8 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 9 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Air Care Registers Growth As Consumers Look To Freshen Their Homes
  • Candle And Liquid Air Fresheners Revive Air Care With New Products And Fragrances
  • Internet Retailing Increases In Air Care Towards The End Of The Review Period
  • Competitive Landscape
  • Procter & Gamble Nederland Retains Its Lead, Ahead Of Sc Johnson Benelux
  • Small Companies Make Headway In Air Care
  • New Product Developments
  • Category Data
  • Table 11 Sales Of Air Care By Category: Value 2014-2019
  • Table 12 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 13 Sales Of Air Care By Fragrance: Value Ranking 2018-2019
  • Table 14 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 16 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 17 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Environmental Concerns Affect Volume Sales Of Bleach
  • Consumers Substitute Bleach With Other Cleaning Products
  • Average Unit Price Of Bleach Increases Slightly Due To Inflation And Vat Increase
  • Competitive Landscape
  • Unilever Nederland Still Dominates Bleach, But Sees A Share Decline
  • Private Label Also Declines, At The Expense Of “Others”
  • Players Attempt To Differentiate Their Brands
  • Category Data
  • Table 18 Sales Of Bleach: Value 2014-2019
  • Table 19 Sales Of Bleach: % Value Growth 2014-2019
  • Table 20 Nbo Company Shares Of Bleach: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Bleach: % Value 2016-2019
  • Table 22 Forecast Sales Of Bleach: Value 2019-2024
  • Table 23 Forecast Sales Of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Increasing Dishwasher Penetration Boosts Volume Sales
  • Average Unit Price Increases In Dishwashing, Despite Promotions
  • Internet Retailing Grows Within Dishwashing
  • Competitive Landscape
  • Unilever Nederland Maintains Its Lead In Dishwashing With Its Sun Brand
  • Reckitt Benckiser Sees Sales Growth Thanks To Promotions And Launches
  • The Growth Of Smaller Brands Challenges The Leaders And Private Label
  • Category Indicators
  • Table 24 Household Possession Of Dishwashers 2014-2019
  • Category Data
  • Table 25 Sales Of Dishwashing By Category: Value 2014-2019
  • Table 26 Sales Of Dishwashing By Category: % Value Growth 2014-2019
  • Table 27 Nbo Company Shares Of Dishwashing: % Value 2015-2019
  • Table 28 Lbn Brand Shares Of Dishwashing: % Value 2016-2019
  • Table 29 Forecast Sales Of Dishwashing By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Dishwashing By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Static Volume Sales Of Home Insecticides
  • Alternative Products Limit The Use Of Home Insecticides In The Netherlands
  • Strong Average Unit Price Increase For Home Insecticides
  • Competitive Landscape
  • Henkel Nederland Retains Its Lead, Ahead Of Vemedia
  • Hg International Continues To Grow In Home Insecticides
  • As Watson (Health & Beauty Benelux) Remains Strong In Home Insecticides
  • Category Data
  • Table 31 Sales Of Home Insecticides By Category: Value 2014-2019
  • Table 32 Sales Of Home Insecticides By Category: % Value Growth 2014-2019
  • Table 33 Sales Of Spray/Aerosol Insecticides By Type: % Value 2014-2019
  • Table 34 Nbo Company Shares Of Home Insecticides: % Value 2015-2019
  • Table 35 Lbn Brand Shares Of Home Insecticides: % Value 2016-2019
  • Table 36 Forecast Sales Of Home Insecticides By Category: Value 2019-2024
  • Table 37 Forecast Sales Of Home Insecticides By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Value Sales Increase, But Volume Sales Remain Under Pressure
  • Despite Price Promotions, Unit Prices Increase Slightly
  • Multifunctional Products Likely To Be Increasingly Popular
  • Competitive Landscape
  • Unilever Nederland Retains Its Lead In Laundry Care
  • Continued Consolidation Due To Efficacy Of A-Brands
  • Private Label Under Pressure From Established Brands
  • Category Indicators
  • Table 38 Household Possession Of Washing Machines 2014-2019
  • Category Data
  • Table 39 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 40 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 41 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 42 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 43 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 44 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 45 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 46 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 47 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 48 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 49 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 50 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 51 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 52 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Use Of Different Materials Adversely Affects Volume Sales Of Polishes
  • Consumers Generally Want To Spend Less Time Cleaning
  • Other Hc Non-Grocery Retailers Is An Important Channel For Polishes
  • Competitive Landscape
  • Sc Johnson Benelux Retains Its Lead But Sees A Share Decline
  • Brands And Private Label Exit Polishes And There Is No Inspiration For New Products
  • More Specific Products And The Move To Wipes
  • Category Data
  • Table 53 Sales Of Polishes By Category: Value 2014-2019
  • Table 54 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 55 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 56 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 57 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 58 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Value Growth But Volume Decline As Consumers Purchase High-Value Products
  • Room- And Task-Specific Surface Cleaners Outperform Multi-Purpose Cleaners
  • Consumers Look For More Than Just Basic Functions
  • Competitive Landscape
  • Colgate-Palmolive Nederland Retains Its Lead In Surface Care With Ajax
  • Unilever Nederland Battles It Out With Reckitt Benckiser For Second Position
  • Product Launches Containing Fewer Chemical Ingredients And Better Cleaning
  • Category Data
  • Table 59 Sales Of Surface Care By Category: Value 2014-2019
  • Table 60 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 61 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 62 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 63 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 64 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 65 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 66 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 67 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 68 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Demand For Hygiene And Convenience Leads To Growth For Toilet Care
  • In-Cistern Devices Are Becoming Obsolete In The Netherlands
  • Promotions Put Value Sales Of Toilet Care Under Pressure
  • Competitive Landscape
  • Bolton Nederland Retains Its Lead In Toilet Care Due To A Wide Presence
  • Eco Brands Struggle To Make Inroads In Toilet Care
  • New Product Developments Aim To Contribute To Growth In The Forecast Period
  • Category Data
  • Table 69 Sales Of Toilet Care By Category: Value 2014-2019
  • Table 70 Sales Of Toilet Care By Category: % Value Growth 2014-2019
  • Table 71 Nbo Company Shares Of Toilet Care: % Value 2015-2019
  • Table 72 Lbn Brand Shares Of Toilet Care: % Value 2016-2019
  • Table 73 Forecast Sales Of Toilet Care By Category: Value 2019-2024
  • Table 74 Forecast Sales Of Toilet Care By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
Adroll
adroll