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Home Care in the Netherlands

  • ID: 2646975
  • Report
  • Region: Netherlands, Holland
  • 60 pages
  • Euromonitor International
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Home care recorded yet another healthy value growth rate in 2018 in the Netherlands, as overall consumer confidence remained positive. Value growth was faster than volume growth thanks to consumers’ switching to value-added products despite the major promotional activity persistent throughout the whole year. Volume sales continued to grow steadily as hygiene and cleanliness remained important amongst Dutch consumers regardless of the limited time available to clean.

The Home Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN THE NETHERLANDS

List of Contents and Tables
Executive Summary
Value Sales of Home Care Positive Again in 2018
Internet Retailing Makes Value Share Gains As Consumers Order Products Online
Unilever Nederland Continues To Grow Faster Than Its Competitors
New Products and Reformulations Focused on Premiumisation in 2018
Home Care Value Sales Expected To Be Positive But Promotions Limit Growth
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Registers Slight Growth As Consumers Look for Scents To Freshen Their Homes
Candle Air Fresheners and Liquid Air Fresheners Revive Air Care With New Products
Internet Retail Sales of Air Care Increase in 2018
Competitive Landscape
Procter & Gamble Nederland Retains Leading Position Ahead of SC Johnson Benelux
Unilever Nederland Enters Air Care Within Liquid Air Fresheners
Small Companies Make Roadway in Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Environmental Concerns Affect Volume Sales of Bleach
Consumers Substitute Bleach With Other Cleaning Products
Average Unit Price of Bleach Increases Slightly in 2018
Competitive Landscape
Unilever Nederland Still Dominates Bleach in the Netherlands in 2018
Private Label Makes Slight Value Gains in Bleach
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Increasing Dishwasher Penetration Boosts Volume Sales of Dishwashing
Average Unit Price of Dishwashing Increases Despite Promotions
Internet Retailing Growing in Dishwashing
Competitive Landscape
Unilever Nederland Maintains Its Leading Position in Dishwashing in 2018
Reckitt Benckiser Nederland Bounces Back Thanks To Promotions Whilst Bluesun Holding Registers Limited Value Growth
Private Label Player Lidl Grows the Fastest in Dishwashing
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Warm, Long Summer Boosts Volume Sales of Home Insecticides in 2018
Alternative Products Limit the Use of Home Insecticides in the Netherlands
Average Unit Price of Home Insecticides Increases in 2018
Competitive Landscape
Henkel Nederland Retains Leading Position in Home Insecticides Just Ahead of Vemedia
Hg International Continues To Grow in Home Insecticides, Albeit at A Slower Rate
As Watson (health & Beauty Benelux) Maintains Its Value Share in Home Insecticides
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Sales Increase in Laundry Care But Volume Is Under Pressure
Price Promotions Intensify But Average Prices Increase Slightly Due To Product Developments
Internet Retailing in Laundry Care Grows the Fastest in 2018
Competitive Landscape
Unilever Nederland Retains Leading Position in Laundry Care
Henkel Nederland and Reckitt Benckiser Nederland Also Enjoy Value Growth
Private Label Under Pressure From Established Brands
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Use of Polyester/plastic Materials Adversely Affects Volume Sales of Polishes
Consumers Generally Want To Spend Less Time Cleaning
Other Non-hc Grocery Retailers Are Important Channels for Polishes
Competitive Landscape
SC Johnson Benelux Retains Its Leading Position in Polishes
Bruynzeel Home Products and Ppg Coatings Nederland Grow From A Niche
Brands and Private Label Exit the Polishes Arena and There Is No Inspiration for New Products
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Surface Care Still Registers Modest Value Sales in 2018 But Volumes Are Under Pressure
Room-specific Surface Cleaners Outperform Multipurpose Cleaners
Wooden Floors Trend Drives Volume Sales of Floor Cleaners
Competitive Landscape
Colgate-Palmolive Nederland Retains Leading Position in Surface Care in 2018
Unilever Nederland Battles It Out With Reckitt Benckiser for the Second Position
Eco Brands Grow But Struggle To Make Inroads
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Care Registers Increase in Volume Sales As Hygiene and Convenience Remains Important
In-cistern Devices Become Obsolete in the Netherlands
Promotions Put Value Sales of Toilet Care Under Pressure
Competitive Landscape
Bolton Nederland Retains Its Leading Position in Toilet Care in the Netherlands
Eco Brands Struggle To Make Inroads in Toilet Care
Unilever Nederland Becomes More Competitive in Toilet Care Whilst Henkel Nederland Loses Value Share
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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