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Consumer Health in the Netherlands

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    Report

  • 107 Pages
  • September 2021
  • Region: Netherlands
  • Euromonitor International
  • ID: 2646987
Consumer health is expected to register healthy overall value growth in 2021. However, performance of consumer health products varies widely, with some products showing strong growth while others are expected to register a decline. The effects of COVID-19 are still having a major impact in 2021. During the first half of 2021, both international travel and schools were affected by lockdown measures. Society gradually started to open up in the latter half of 2021.

The publisher's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

ANALGESICS IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Analgesics struggle as social distancing measures limit number of cases of common cold and flu

GSK Consumer Healthcare maintain its lead
  • Diclofenac and ibuprofen on downward trend

PROSPECTS AND OPPORTUNITIES
  • Social behaviour changed by COVID-19
  • Topical analgesics will be the major driver of growth
  • Increased shift towards self-care will keep sector buoyant

CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Social distancing measures leads to further decline of cough, cold remedies
  • Innovations in fast-acting, convenient and non-drowsy products lead competitive developments
  • COVID-19 increases value growth for antihistamines/allergy remedies

PROSPECTS AND OPPORTUNITIES
  • Normalisation of public life should help category to recover
  • Antihistamines/allergy remedies see further growth
  • Nasal sprays lead value growth

CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Second year of decline due to impact of COVID-19
  • Bayer Consumer Care maintains overall lead, thanks to consumer trust in Rennie brand and innovative Losecosan 20 PPI
  • E-commerce continues to gain value share

PROSPECTS AND OPPORTUNITIES
  • Healthy value growth over forecast period
  • The ageing population will drive strong growth for digestive remedies
  • Developments in herbal products will lead the way for health-conscious consumers

CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Frequent hand washing due to COVID-19 boosts value sales
  • Smaller player Remark wins shares by capitalising on the caterpillar plague with its specialist product
  • Antiparasitics/Lice (Head and Body) Treatments suffer from social distancing measures

PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • Private label pushes for value share
  • The ageing population of the country continues to support growth across the forecast period

CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth dampened by free access to NRT smoking cessation products from GPs
  • Traditional NRT product players see stable positions, while Nicorette spray holds dominance in its segment
  • Negative publicity surrounding vaping leads smokers to consider alternative NRT methods

PROSPECTS AND OPPORTUNITIES
  • Free access to NRT smoking cessation aids through GPs will hamper value growth
  • COVID-19 puts health in the spotlight
  • Other NRT shows high growth potential

CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth returns to normal patterns
  • Leader Vemedia faces competition from new entry, as Omega launches Nytol range
  • E-commerce gains value share

PROSPECTS AND OPPORTUNITIES
  • Greater acceptance of sleep aids leads to value growth
  • Return of long-haul international travel boosts sleep aids
  • Players continue to innovate

CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Healthy value sales driven by dry eyes
  • Natural and specialised eye care products give players a competitive advantage
  • Allergy eye care receives small boost from COVID-19

PROSPECTS AND OPPORTUNITIES
  • Outlook very positive over forecast period
  • Standard eye care set to be boosted by the ageing population
  • Natural positioning key part of messaging

CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Limited recovery in 2021
  • Beiersdorf maintains lead, while private label gains over more expensive branded products
  • Pricing main driver of value sales

PROSPECTS AND OPPORTUNITIES
  • Recovery picks up as society reopens
  • First aid kits hampered by weakened distribution
  • Demographic changes and financial impacts halt possible premiumisation trend, as consumers trade down

CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued healthy value growth as COVID-19 still lingers
  • Omega Pharma maintains its lead, but sees growing competition from other players who are aggressive with new launches and promotions
  • Major players capitalise on boon in vitamins

PROSPECTS AND OPPORTUNITIES
  • Moderate value growth, though from an elevated level
  • Private label players can win wider consumer base through building brand trust and offering bulk and economy sales of popular products
  • Increasing segmentation over forecast period

CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Healthy value growth but lower than 2020
  • Biohorma maintains lead thanks to high level of consumer trust in A Vogel brand and offering the most in-demand products
  • VitaePro drives value growth of combination dietary supplements

PROSPECTS AND OPPORTUNITIES
  • Muted growth over forecast period, after boon caused by COVID-19
  • Herbal dietary supplements register strong value growth
  • Bleak outlook for St John’s Wort

CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • People looking to lose weight gained during lockdown
  • Herbalife manages to maintain lead, as competition heats up with promotional campaigns and targeted products
  • Players with online presence perform well

PROSPECTS AND OPPORTUNITIES
  • Healthy value growth over forecast period
  • Integrated marketing and promotional activities important to increase brand image and stimulate sales
  • Slimming teas lose further ground

CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery begins as gyms start opening up
  • Body & Fit maintains lead thanks to expanded online distribution, with private label players starting to gain small shares
  • Players focus on different formulations of products to meet the changing sporting trends

PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Protein enters the mainstream
  • E-commerce is key battleground

CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value sales suffer from less prevalence of common cold and flu
  • Lofthouse of Fleetwood maintains lead with iconic Fisherman’s Friend, with new smaller players being tipped as those to watch
  • Mixed performance in 2021

PROSPECTS AND OPPORTUNITIES
  • Muted value growth over forecast period
  • Changes in how people interact dampen value sales of cough and cold remedies
  • Sleep aids register healthy value growth

CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN THE NETHERLANDSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Stockpiling early in the pandemic dampens value growth in 2021
  • Omega maintains lead thanks to strong positioning in paediatric vitamins
  • Frequent hand washing boon for paediatric dermatologicals

PROSPECTS AND OPPORTUNITIES
  • Predicted increase in birth rate will drive value sales
  • Mixed performance for certain products

CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026