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Consumer Health in the Netherlands

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    Report

  • 103 Pages
  • October 2022
  • Region: Netherlands
  • Euromonitor International
  • ID: 2646987
During the COVID-19 pandemic there was a tendency among Dutch consumers to visit their GP as little as possible and this meant the demand for some OTC increased. However, there were also many categories including for instance analgesics, digestive remedies and sports nutrition which saw a dip in sales during the pandemic. These categories were hit by the negative effect of the country’s lockdown measures.

The Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Acetaminophen shows dynamic growth with wide usage among adults and children
  • Easing of COVID-19 measures benefits topical analgesics/anaesthetic
  • Players look for new ways to attract and retain consumer interest
PROSPECTS AND OPPORTUNITIES
  • Self-medication to become norm
  • Key categories set for a positive outlook
  • Store-based retailers set to maintain dominance but the online world offers opportunities
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Players invest in new product development as competition heats up
  • Return to outdoor activities boosting demand for cough, cold and allergy (hay fever) remedies
  • Return of tourism boosts sales
PROSPECTS AND OPPORTUNITIES
  • Sales set to benefit from increase in self-medication
  • New product development remains rife as players battle for share
  • Digital marketing strategies seen as important as consumers spend more time online
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • A return to more busy and stressful lifestyles and unhealthy eating habits feeding demand for digestive remedies
  • Increased travel benefiting sales while pharmacies remains the dominant distribution channel
  • Competition remains fierce with players investing in marketing and new product development in an effort to stay ahead
PROSPECTS AND OPPORTUNITIES
  • As consumers lead healthier lifestyles this could limit demand for digestive remedies
  • Return to busy, stressful lifestyles should increase demand for digestive remedies
  • Antacids expected to remain a firm favourite for providing fast and effective relief
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales of topical germicidals/antiseptics thriving as monkey pox presents a new health concern for consumers
  • Ageing population and the easing of Thailand’s COVID-19 measures positively impacts sales
  • Recommendations by pharmacists remain important
PROSPECTS AND OPPORTUNITIES
  • Dermatological issues likely to remain commonplace with widespread self-medication set to boost sales
  • A return to more active lifestyles should boost demand
  • Blurring boundary between consumer health and beauty and personal care products
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return of social activities may reduce demand
  • No new product developments
  • Retailers look for innovative ways to promote consumption of NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
  • Demand likely to be affected by a myriad of factors
  • Smoking continues to be discouraged
  • Alternative developments would arise in the future
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN THAILAND2022 DEVELOPMENTSEYE CARE IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Digitalisation and the increased use of contact lenses key growth drivers in 2022
  • Rising pollution levels and the easing of restrictions boosts demand for eye care
  • Local players still dominate
PROSPECTS AND OPPORTUNITIES
  • Convenience is of growing importance to consumers
  • New product development likely to fuel growth
  • Eating supplements maybe in the cards for Thai consumers
CATEGORY DATA
  • Table 44 Sales of Eye Care by Category: Value 2017-2022
  • Table 45 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 47 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 48 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wound care benefits from easing of COVID-19 restrictions
  • Wound care set to see stronger growth as consumers resume more active lifestyles
  • Companies invest in CSR efforts and marketing to help promote wound care
PROSPECTS AND OPPORTUNITIES
  • Stocking up of wound care to continue
  • Offline sales likely to dominate while players will focus on offering more variety to win share
  • Price could become increasingly important if incomes become stretched
CATEGORY DATA
  • Table 50 Sales of Wound Care by Category: Value 2017-2022
  • Table 51 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 52 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 53 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 54 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamins continues to benefit from preventative approach to health with online sales thriving
  • Intense competition in the category driving omnichannel strategies
  • New product launches key to growth
PROSPECTS AND OPPORTUNITIES
  • Product positioning to be the factor that differentiates between companies
  • More investment expected in digital sales and marketing
  • Players likely to look for new ways to stand out in the market
CATEGORY DATA
  • Table 56 Sales of Vitamins by Category: Value 2017-2022
  • Table 57 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 58 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 59 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 60 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 61 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand driven by efforts to boost immunity
  • Beauty from within
  • Increased focus on probiotics
PROSPECTS AND OPPORTUNITIES
  • Demand set to continue growing as consumers take a more holistic approach to their health
  • The increasingly sophisticated demand of Thai consumers is expected to shape the category
  • E-commerce and direct selling set to play a bigger role in dietary supplements
CATEGORY DATA
  • Table 63 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 64 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 65 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 66 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 67 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 68 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers looking for products to help them lose their pandemic weight gain
  • Supplement nutrition drinks targeting an expanding audience of consumers
  • Direct sellers remain key to sales of weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
  • Aging population to influence demand
  • Hectic lifestyles encourage consumption
  • Competition expected to intensify as new players continue to enter the market
CATEGORY DATA
  • Table 70 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return of sport and exercise activities supports a return to growth, with social media platforms also helping to drive interest in sports nutrition
  • New product developments help fuel interest and demand with products tailored to the needs of different consumers
  • Increasing reliance on social media and e-commerce to promote and sell products
PROSPECTS AND OPPORTUNITIES
  • Burgeoning health and fitness trend bodes well for sports nutrition
  • Product innovations to continue as players eye expansion opportunities
  • Sports nutrition likely to face stiff competition from high-protein packaged food and beverages
CATEGORY DATA
  • Table 76 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Legalisation of hemp and CBD related products leads to the expansion of the category
  • Herbal natural ingredients is perceived to be safer
  • Brand’s Suntory remains the clear leader with the company continuing to invest in new product development and marketing
PROSPECTS AND OPPORTUNITIES
  • More products from CBD and Hemp to be available in the market
  • Healthy food and beverage may affect demand
  • Thai government looks set to play a big role in promoting the use of local herbal/traditional products
CATEGORY DATA
  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • As demand grows the competitive landscape becomes increasingly fragmented
  • Increased focus on healthy eating could limit demand for some paediatric consumer health products
  • Herbal natural ingredients remain popular
PROSPECTS AND OPPORTUNITIES
  • Parents likely to maintain interest in paediatric vitamins and dietary supplements
  • Local companies expected to expand their presence
  • Growth will likely be affected by declining birth rate but growing education and awareness should help to offset this
CATEGORY DATA
  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027