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Consumer Health in the Netherlands

  • ID: 2646987
  • Report
  • October 2020
  • Region: Netherlands
  • 118 pages
  • Euromonitor International
The Netherlands was hit by COVID-19 in 2020 and the country went into long periods of partial lockdown. In May

The Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Analgesics sees initial spike in sales in 2020, as consumers stockpiled due to COVID-19
  • Ibuprofen sales restricted by negative publicity, whilst acetaminophen and aspirin benefit
  • Consumers turn to known and trusted brands, helping GSK Consumer healthcare to maintain its lead
RECOVERY AND OPPORTUNITIES
  • Popularity of acetaminophen set to continue, as consumers deem it a safer and more appropriate medicine due to COVID-19
  • Private label players to gain from reduced disposable incomes, with opportunities to build greater consumer trust
  • Targeted products for different needs will help players to gain a competitive advantage
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Cough and cold products benefit from consumer concerns about COVID-19 and associated symptoms
  • Allergy products see Q1 spike, but consumers over-stockpiled as lockdowns meant a milder allergy season and lesser need for such medicines
  • Innovations in fast-acting, convenient and non-drowsy products lead competitive developments
RECOVERY AND OPPORTUNITIES
  • Ongoing innovations and educational narratives give players a competitive advantage
  • Awareness of oak processionary moths grows, as allergic reactions to the caterpillar hairs are similar to COVID-19 symptoms
  • Private label players to gain a competitive advantage by emulating developments with more affordable products
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Digestive remedies faces challenges overall due to lockdowns and travel restrictions caused by COVID-19
  • NDMA cancer scare halts the growth of H2 blockers and consumers switch to safer proton pump inhibitors
  • Bayer Consumer Care maintains overall lead, thanks to consumer trust in Rennie brand and innovative Losecosan 20 PPI
RECOVERY AND OPPORTUNITIES
  • Players adapt portfolios to meet changing consumer needs and heat up competition in most popular sub-segments
  • Growing awareness of irritable bowel syndrome gives scope for success of relatively new IBS treatments segment
  • Developments in herbal products will lead the way for health-conscious consumers
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Dermatologicals sees limited impacts from COVID-19 overall, as mature category typically follows historical patterns
  • Antipruritics sees boost as consumers treat dry and sore skin caused by excessive handwashing
  • GSK and Bayer show strong competition, as smaller player Remark wins shares by capitalising on the caterpillar plague with its specialist product
RECOVERY AND OPPORTUNITIES
  • Developments in antipruritics show best scope for ongoing progression during COVID-19 and beyond
  • Players offer portfolio diversification with less expensive, yet similar, products
  • Importance to identify sub-segments with lowered demand as a result of COVID-19
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Free cessation programmes which patients cannot access due to COVID-19 creates a double-edged sword for the category
  • Negative publicity surrounding vaping leads smokers to consider alternative NRT methods
  • Traditional NRT product players see stable positions, while Nicorette spray holds dominance in its segment
RECOVERY AND OPPORTUNITIES
  • Success largely dependent on roll out of free smoking cessation programmes
  • Higher number of people making healthy lifestyle changes due to COVID-19, including stopping smoking
  • Educational narrative and online smoking cessation programmes to boost sales
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumers turn to sleep aids to beat the negative feedback pattern of stress and insomnia caused by COVID-19
  • Continued uncertainty and anxiety expected to continue to stimulate sales of sleep aids for foreseeable future
  • Category leader Vemedia faces competition from new entry, as Omega launches Nytol range
RECOVERY AND OPPORTUNITIES
  • Innovation driven by more natural ingredients, with melatonin continuing to gain in popularity
  • Educational narrative as a marketing tool helps build brand trust and positions players as experts in the field
  • Expanded offerings and added value give players a competitive advantage
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2015-2020
  • Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Growth spurred by excessive screen time as a result of COVID-19 lockdowns, but category as a whole sees a limited impact
  • Allergy-based sales impacted by people spending more time indoors, but new drivers for sales pick up the slack
  • Natural and specialised eye care products give players a competitive advantage
RECOVERY AND OPPORTUNITIES
  • Botanicals and eye care products for dry/computer eyes set to lead developments
  • Opportunities for private label players to emulate leading products and sell for a more affordable price
  • Speculation on innovative eye care products designed with COVID-19 in mind
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2015-2020
  • Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Wound care negatively impacted by COVID-19 due to travel restrictions and fewer opportunities for children to play outdoors
  • Demographic changes and financial impacts halt possible premiumisation trend, as consumers trade down
  • Beiersdorf maintains lead, while private label gains over more expensive branded products
RECOVERY AND OPPORTUNITIES
  • Private label players to benefit, whilst high brand players expected to focus on other categories in healthcare portfolios
  • Home exercise and outdoor sports could lead to small premium segment for fast-acting wound care
  • First aid kits could benefit from lockdowns as consumers treat minor injuries at home
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Vitamins sees boost from COVID-19 as consumers flock to stock up on immunity-boosting supplements
  • Importance of vitamin B highlighted to help strengthen vascular and cellular systems
  • Omega Pharma maintains its lead, but sees growing competition from other players who are aggressive with new launches and promotions
RECOVERY AND OPPORTUNITIES
  • Vitamins continues to hold strong opportunities, thanks to ongoing popularity of immunity-boosting products
  • Bespoke vitamin combinations and supplements expected, to help vascular and cellular health and ward off seasonal affective disorder
  • Private label players can win wider consumer base through building brand trust and offering bulk and economy sales of popular products
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Dietary supplements sees boost from COVID-19 as consumers seek products to keep their immune systems healthy
  • Dietary supplements already seeing upwards trajectory pre-COVID-19, thanks to wide range of products with great variety of benefits
  • Biohorma maintains lead thanks to high level of consumer trust in A Vogel brand and offering the most in-demand products
RECOVERY AND OPPORTUNITIES
  • Natural positioning and immunity-boosting properties give players a competitive advantage
  • Opportunities for private label players to offer greater value for money with in-demand products
  • E-commerce becomes increasingly important as channel trends change due to COVID-19
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Clean living consumers switch to healthy home cooking and reduce need for weight management and wellbeing products
  • Consumers who have gained weight during lockdowns reach out for weight management products to help them
  • Herbalife manages to maintain lead, as competition heats up with promotional campaigns and targeted products
RECOVERY AND OPPORTUNITIES
  • Developments in natural and crossover products expected, to both support weight loss and boost immune systems
  • A strong online presence becomes increasingly important for players to maintain a competitive advantage
  • Integrated marketing and promotional activities important to increase brand image and stimulate sales
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sports nutrition faces short- to mid-term challenges due to distribution and gymnasium closures as a result of COVID-19
  • Restrictions on sporting activities continue to dampen sales, despite earlier high hopes for less stringent laws
  • Body & Fit maintains lead thanks to expanded online distribution, with private label players starting to gain small shares
RECOVERY AND OPPORTUNITIES
  • Internet retailing trend accelerated further by COVID-19
  • Players focus on different formulations of products to meet the changing sporting trends
  • Private label players set to gain further ground, due to offering greater value for money in times of lower consumer spending power
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Herbal/traditional products sees spike in sales due to COVID-19, with levels expected to decline before returning to historic norms
  • Ongoing popularity of herbal/traditional sleeping tablets expected to continue to support growth
  • Lofthouse of Fleetwood maintains lead with iconic Fisherman’s Friend, with new smaller players being tipped as those to watch
RECOVERY AND OPPORTUNITIES
  • Positive opportunities for players to innovate within the most popular sub-segments
  • Internet sales, marketing strategies, and price-to-quality ratios, prove important for players to stand out from the crowd
  • Private label players set to gain ground and collectively challenge the smaller companies
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Initial spike in sales seen as parents stock up and seek preventative supplements, despite COVID-19’s low impact on children’s health
  • Players continue trend of offering child-friendly variants of their leading brands
  • Omega maintains lead thanks to strong positioning in paediatric vitamins, with a number of other products also benefitting from impacts of COVID-19
RECOVERY AND OPPORTUNITIES
  • Vitamins, cold remedies and analgesics expected to drive developments in paediatric consumer health
  • Opportunities for private label players to grow their shares by catering to consumers with lower spending power
  • Players to adapt internet retailing strategies for paediatric consumer health products
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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