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Consumer Health in the Netherlands

  • ID: 2646987
  • Report
  • Region: Netherlands, Holland
  • 96 pages
  • Euromonitor International
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Consumer health recorded moderate current value growth in 2018, bouncing back from a slightly weaker performance in 2017 to return to the level of growth achieved in 2016. The rebound was mainly attributable to non-OTC categories, with sales of dietary supplements and sports nutrition especially gathering pace. OTC sales, by contrast, whilst remaining in positive territory, were stuck in second gear from 2017.

The Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN THE NETHERLANDS
February 2019

List of Contents and Tables
Executive Summary
Moderate Value Growth, Largely Driven by Non-otc Categories
OTC Sales Are Not (yet) Lifted by the Brighter Macroeconomy
Pharmaceutical Multinationals Dominate, With Private Label the Main Rival
Supermarkets Gains Ground, To the Detriment of Chemists/pharmacies
Modest Value Growth Over the Forecast Period
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Further Healthy Growth Against A Bright Macroeconomic Backdrop
the Culture of Restraint in Drug Use Poses A Structural Obstacle
Product Differentiation Is Crucial To Future Growth Potential
Competitive Landscape
Sales Are Migrating To Modern Grocery Retailers
Bayer Consumer Care Maintains Its Lead
GlaxoSmithKline Remains the Main Challenger
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Growth Is Supported by Sound Fundamentals
OTC Sales Boosted by Lifestyle Changes and Suppression of Prescription Varieties
Regulatory Uncertainty About Melatonin Could Affect Future Growth
Competitive Landscape
Vemedia Continues To Lead Sleep Aids
Product Innovation Is Mostly in Melatonin-based Sleep Aids
Smaller Dutch and Other European Players Continue To Dominate
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Weaker Growth Due To Seasonal Factors
the Shorter Flu Season Hampers Growth in 2018
Antihistamines/allergy Remedies Buoyed by the Rising Incidence of Hay Fever
Competitive Landscape
Modern Grocery Retailers Gains Ground at the Expense of Chemists/pharmacies
Lofthouse of Fleetwood and Gsk Consumer Healthcare Continue To Lead
New Product Development Remains Strong
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Weak Growth Prospects for Dermatologicals
the Continued Preference for Prescription Products
Vaginal Antifungals Is One of Few Growth Areas
Competitive Landscape
Remark Pharma Maintains Its Lead
Canesten Gyno Performs Strongly
Private Label Is Expected To Remain Marginal
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Digestive Remedies Consistently Outperforms Overall OTC Products
Poor Diet and Lack of Physical Activity Will Keep Driving Demand
Public Campaigns for A Healthier Lifestyle Could Threaten Growth
Competitive Landscape
Drugstores/parapharmacies Will Remain Dominant
Dutch Subsidiaries of Multinationals Dominate
Private Label Expected To Remain Comparatively Weak
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Is Supported by Solid Market Fundamentals
Seasonal Demand Is Still Dominant, Whilst Chronic Factors Are on the Rise
Innovations Focus on Hay Fever, Contact Lenses and All-purpose Products
Competitive Landscape
Return To Normalcy After the Major Shake-up in 2012
Reckitt Benckiser Nederland Leads Thanks To Its Optrex Brand
Similasan Nederland Wins Back Share After Its Relaunch
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand Is Buoyed by the Tougher Regulatory Environment for Tobacco Products
Dutch Smokers Are Likely To Continue To Try and Quit Smoking
Reimbursement of Prescription Rivals Negatively Affects OTC Demand
Competitive Landscape
Nrt Smoking Cessation Aids Remains Highly Consolidated
Drugstore Private Label Lines Are the Only Serious Competition To Major Brands
Consolidation Holds Back Product Innovation
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Only Modest Growth Due To Maturity and Low Product Innovation
Travel and Outdoor Sports Fuel Demand
Product Innovation To Focus on Premiumisation
Competitive Landscape
Beiersdorf Remains Unchallenged
Private Label Is the Main Challenger
Increasing Product Segmentation
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Remains Strong Amidst the Health and Wellness Trend
Regular Hobbyists Constitute the Core Consumer Segment
Sports Non-protein Products Set To Remain Relatively Marginal
Competitive Landscape
Sports Nutrition Remains Highly Fragmented, With US Brands Prominent
Healthfood Shops Remains An Important Channel Despite the Rise of Online Retailing
Strong Price Competition in Mass Channels
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Growth Is Driven by Demand for New Types of Supplements
the Rising Popularity of Curcumin and Cannabidiol
the Potential Threat of Consumer Scepticism of Efficacy and Quality Control
Competitive Landscape
Sales Growth Comes Primarily From Non-standard OTC Channels
Dietary Supplements in the Netherlands Remains Highly Fragmented
Innovation To Focus on Improving Product Quality
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Modest Value Growth As Budget Brands and Private Label Erode Prices
the Ageing Population Is Expected To Keep Driving Sales of Vitamin D
A Gradual Shift From Reactive Towards Preventive Use
Competitive Landscape
Omega Pharma Nederland Leads Thanks To Its Davitamon Brand
Pgt Healthcare Gains Share Due To the Popularity of Its Swisse Brand
Dosage Is An Important Distinguishing Feature for Brands
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Above-average Meal Replacement Growth Is Driven by the Emergence of New Meal Shakes Brands
Young, Urban, Affluent Consumers Are Key in Meal Replacement
Young Professionals Drive the Demand for Meal Shakes for Wellbeing
Competitive Landscape
Nutrition & Santé Benelux and Herbalife International Netherlands Lead
Successful Local Start-ups in Meal Shakes
Illegal Trade in Weight Loss Drugs and Slimming Teas
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Growth As Consumers Seek More Natural Options
Reliance on Cough and Cold Remedies and Dietary Supplements
Blurring Boundaries and Regulatory Changes Are Potential Threats To Growth
Competitive Landscape
Lofthouse of Fleetwood Remains the Leader, Thanks To Its Fisherman's Friend Brand
Herbal/traditional Products Remains Highly Fragmented
Private Label Remains Strong
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Value Growth Thanks To Paediatric Vitamins and Dietary Supplements
Greater Product Segmentation Will Boost the Roll-out of Paediatric Lines
Stricter EU Regulation on Paediatric Medicines in Place
Competitive Landscape
Omega Pharma Nederland Leads, Ahead of Vemedia
More Paediatric Lines in Cough, Cold and Allergy (hay Fever) Remedies
Packaging Displays Appeal To Children in Wound Care
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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