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Consumer Health in the Netherlands

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    Report

  • 105 Pages
  • September 2023
  • Region: Netherlands
  • Euromonitor International
  • ID: 2646987
The Coronavirus (COVID-19) pandemic had a major impact on almost every category within consumer health in the Netherlands. While the COVID-19 situation eased by 2022, 2023 is the first full year after the pandemic in which players, retailers and consumers have been free of measures aimed at stemming the spread of the virus in the country. Schools have reopened and office workers have been allowed to return to the office, instead of having to work from home.

The analyst's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher prices favour value over volume growth in 2023
  • Negative impact of price increases on topical analgesics/anaesthetic brands
  • Consumer shift towards affordable private label alternatives
PROSPECTS AND OPPORTUNITIES
  • Promotion of self-care to curb healthcare spending growth
  • Adult ibuprofen to rebound after pandemic setback
  • Active lifestyle seekers to drive a demand for topical analgesics/anaesthetic
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail current value sales gain momentum through out-of-home lifestyles and higher prices
  • Use of nasal sprays bounces back after pandemic slump
  • Private label and international companies remain strong players in the category
PROSPECTS AND OPPORTUNITIES
  • General upturn in demand but various paces of momentum
  • Positive but restrained retail value (constant 2023 prices) growth
  • Climate change intensifies allergy symptoms
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy retail current value growth in digestive remedies is fuelled by price rises
  • Mixed volume performance as prices rise but travel rebounds
  • Private label to make retail value share gain in digestive remedies in 2023
PROSPECTS AND OPPORTUNITIES
  • Antacids to continue to lead digestive remedies, but take time to recover fully from the pandemic dip
  • Recovery of travel to boost digestive remedies
  • Shift in distribution of digestive remedies towards discreet e-commerce
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising costs influence average unit price rises in dermatologicals
  • Topical antifungals: Pandemic impact and recovery
  • The competitive landscape of dermatologicals remains fragmented
PROSPECTS AND OPPORTUNITIES
  • Robust structural issues to support continuous growth for dermatologicals
  • Raising awareness of dermatological solutions to boost sales
  • Leading brands to maintain positions in dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Social trends and price rises influence NRT smoking cessation aids
  • Vaping offers strong alternative to NRT smoking cessation aids
  • GSK Consumer Healthcare gains success through strong distribution
PROSPECTS AND OPPORTUNITIES
  • Major retailers contribute to fight against unhealthy lifestyles
  • Aggressive anti-smoking measures to drive sales growth
  • Leading brands set to maintain positions
  • CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive value sales development despite sluggish volume growth
  • Surging popularity of magnesium supplements challenges sleep aids
  • PK Benelux’s Lucovitaal gains traction with major retailers
PROSPECTS AND OPPORTUNITIES
  • Higher awareness of the importance of sleep to wellbeing to drive growth in sleep aids
  • Sleep aids and the resurgence of travel
  • Untapped potential for sleep aids, but the competition is set to intensify
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2018-2023
  • Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher prices dampen retail volume growth but push retail current value growth
  • Rising incidence of hay fever boosts allergy eye care
  • Biohorma's A Vogel brand is positioned as a natural eye care option
PROSPECTS AND OPPORTUNITIES
  • Ageing population trend is a driver of the optimistic outlook for eye care
  • Increased screen time to drive the demand for standard eye care products
  • Growing number of allergy sufferers to push the demand for allergy eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady recovery for wound care as society returns to normal
  • Strong rebound for first aid kits as consumers travel again
  • Beiersdorf loses retail value share to private label
PROSPECTS AND OPPORTUNITIES
  • Optimistic outlook for wound care
  • New product development to exert upward pressure on unit prices
  • Beiersdorf to maintain hold on wound care, although recovery opportunities exist for other players
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2018-2023
  • Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher prices and a shift in demand limit retail volume sales
  • End to government coverage boosts retail volume sales of vitamin D
  • Omega Pharma Nederland struggles to recover from product recall
PROSPECTS AND OPPORTUNITIES
  • Persistent consumer habits to drive demand
  • Vitamins D and E poised for see the fastest growth rates
  • Signs of recovery for Omega Pharma Nederland and its flagship brand
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2018-2023
  • Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Evolving trends in dietary supplements in the Netherlands
  • Enduring popularity of probiotic supplements
  • Fragmentation and strong competition in dietary supplements
PROSPECTS AND OPPORTUNITIES
  • More moderate growth is projected for dietary supplements as COVID-19 effects lessen
  • Ageing population trend to foster growth opportunities in dietary supplements
  • Strong distribution and range expansion to secure Biohorma's competitiveness
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing awareness of obesity-related health issues boosts demand while higher prices push up retail value sales
  • Major grocery retailer places greater focus on weight management in-store
  • YFood Labs gains traction through modern positioning and visible distribution
PROSPECTS AND OPPORTUNITIES
  • Rising sales and visibility of weight management and wellbeing products
  • Limitations on weight loss supplements’ growth potential
  • Lifestyle brands are expected to gain momentum
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price increases favour retail value over volume growth
  • Soaring protein prices impact the affordability of sports nutrition products
  • Glanbia remains the key company with strong offers as a GBO and NBO
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition is set to enter a new, more mature phase of development
  • Downward pressure on prices to hinder retail value growth performance
  • Expansion of sports nutrition offer in physical stores
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Resumption of pre-pandemic lifestyles stimulates use of herbal/traditional digestive remedies
  • Dietary supplements challenge herbal/traditional sleep aids
  • Niche players with natural positioning exert pressure on the leader Biohorma
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products to see positive, but slowing growth rates
  • Active lifestyles to drive herbal/traditional topical analgesics
  • Hectic lifestyles and economic concerns offer fertile ground for herbal/traditional sleep aids
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong impact of price hikes on paediatric analgesics
  • Travel recovery boosts paediatric consumer health demand
  • The leading player loses retail value share due to slow growth in paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Increasing birth rate is set to boost the consumer base for paediatric consumer health
  • Longer distance leisure travel to boost the demand for paediatric diarrhoeal remedies
  • Bayer Consumer Care is well placed to continue to grow retail value share
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028