In the post-pandemic landscape of 2022, consumption patterns in soft drinks have returned to pre-pandemic levels, with retail sales often seeing declines due to the reopening of foodservice and the resumption of out-of-home activities. However, within this environment, the popularity of smaller on-the-go formats has returned.
The Soft Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN BELGIUMEXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
- Fountain sales in Belgium
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CARBONATES IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumption patterns return to pre-pandemic levels, with an overall slump in retail sales seen
- Health and wellness trends drive developments in carbonates, from reduced sugar to organic and functional options
- Sustainability is becoming an increasingly important issue
PROSPECTS AND OPPORTUNITIES
- Small but continuous decline expected for the forecast period
- Reduced sugar options set to be the saving grace of carbonates
- Sustainable soda machines expected to steal shares from carbonates
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Juice returns to its negative pre-pandemic trend due to high sugar content
- Juice drinkers switch from concentrated to 100% juice, in line with health and wellness trends
- Juice drinks steal shares from carbonates, due to perceived “healthier” image in comparison
PROSPECTS AND OPPORTUNITIES
- Challenges ahead for juice, due to high-sugar products bucking ongoing health and wellness trends and rising cross-category competition
- Low sugar variants and small formats offer some opportunities
- Functional properties could be the salvation for juice drinks
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- A long and hot summer supports sales of on-the-go bottled water, while still fares better than carbonated due to rise of soda machines
- The fight against plastic continues to throw challenges at bottled water - and players find ways to be more sustainable
- Functional bottled water wins over flavoured bottled water
PROSPECTS AND OPPORTUNITIES
- Bottled water penetration will continue to decrease over the forecast period
- Functional bottled water set grow in demand, with a number of new launches expected
- More large formats and sustainable packaging expected in the face of ongoing plastic bashing
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Complete reopening of sporting facilities and gymnasiums supports sales, but unhealthy image remains a challenge for sports drinks
- Sluggish category overall, with Coca-Cola’s Aquarius being the main brand
- Rising competition from functional drinks and energy drinks
PROSPECTS AND OPPORTUNITIES
- Stable and sluggish forecast for the category ahead
- Potential development opportunities lie in reduced sugar options and healthier variants
- Aquarius in danger of losing shares to private label, due to complacency in its top place
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Robust performance for energy drinks, as consumers seek on-the-go energy boosts
- Diversity is the key for future developments, from flavours to sugar content
- Health and wellness trends creep into energy drinks
PROSPECTS AND OPPORTUNITIES
- Energy drinks will continue to perform well over the forecast period, most popular with young consumers
- More natural variants in energy drinks set to develop further
- Sugar-free trend and diversification in flavours will help to boost growth in energy drinks
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Concentrates is benefiting from sustainability trends and stealing shares from other categories
- Soda machines continue to gain popularity, benefiting concentrates
- Concentrates perceived as having a healthier image than some alternative drinks, despite high sugar content
PROSPECTS AND OPPORTUNITIES
- Concentrates has good growth potential over the forecast period, for multiple reasons
- Soda machines and other alternatives to soda will increase in popularity
- Functional liquid concentrates will be another boost for the category
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- The golden era is over for RTD tea, due to end of price wars between the top two brands
- RTD tea is shifting to healthier drinks in a bid to reattract consumers
- Lipton and Fuze Tea maintain their leadership, despite their discount strategies having ended
PROSPECTS AND OPPORTUNITIES
- RTD tea is expected to decrease in volume but to increase in quality
- Natural and functional RTD tea will gain in distribution
- Belgians are ready for kombucha
CATEGORY DATA
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Penetration is still increasing due to RTD coffee being a relatively immature category
- Packaging matters and RTD coffee bucks the trends seen in other categories
- Private label brands are joining the charge with exciting variants to tempt consumers
PROSPECTS AND OPPORTUNITIES
- Fast growth expected for RTD coffee over the forecast period
- Foodservice and new home-delivery options may disturb the growth in retail
- Plastic cup formats set to be banned in January 2023
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
- Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027