Soft Drinks in Belgium

  • ID: 2651574
  • Report
  • Region: Belgium
  • 77 pages
  • Euromonitor International
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The consumption of certain soft drinks decreased in Belgium in 2017, because of the unhealthy image of these products. Health is a mainstream topic in the media, and soft drinks is an easy target – often referred to as the cause of rising obesity in Belgium. Therefore, as they were increasingly conscious about their health, Belgians limited their consumption of certain soft drinks. However, the consumption of bottled water increased.

The Soft Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN BELGIUM

List of Contents and Tables
  • Executive Summary
  • Lower Consumption in Some Categories Because of High Sugar Levels
  • the Move Towards Natural and Healthy Products
  • Private Label Gains Share
  • Innovation in Smaller Categories, and More Complex Flavours
  • Slow Growth Mitigated by Bottled Water and Smaller Categories
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Belgium
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Long-term Growth for Bottled Water
  • E-commerce and Tap Water
  • Flavoured Bottled Water Is More Interesting
  • Competitive Landscape
  • Spadel Maintains Its Lead
  • Dynamism in Flavoured Bottled Water
  • Premium and Natural Products Are Valued
  • Category Data
  • Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Continued Volume Decline
  • Reduced Sugar, Portion Control and Sophisticated Flavours
  • Mocktails Is A Growing Trend
  • Competitive Landscape
  • Hard Discounters Is the Big Winner
  • Innovation in Smaller Categories
  • Organic and Fair Trade Are Real Assets
  • Category Data
  • Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Good Performance Due To the High Consumption of Water
  • Health Is Important
  • Traditional Flavours
  • Competitive Landscape
  • the Development of New Consumption Occasions
  • Private Label and Alternatives Are Rising
  • Powder Concentrates Is Declining
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Long-term Decrease
  • Premiumisation
  • Juice Drinks Is Taking Over
  • Competitive Landscape
  • Lower Distribution
  • Less Support
  • Smoothies
  • Category Data
  • Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Penetration Rate Is Rising
  • Huge Potential
  • A Growing Alternative To Energy/sports Drinks
  • Competitive Landscape
  • Growing But Mature
  • Two Main Players
  • Light Variants Are Increasing Faster Than the Rest
  • Category Data
  • Table 95 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 96 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rtd Tea Is Growing
  • Lower Calorie Products Boost Sales
  • Consumers Are Open To Trying New Flavours
  • Competitive Landscape
  • the Leader Is Recovering
  • Growth Across the Board
  • New Competitive Landscape
  • Category Data
  • Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Development of New Flavours Boosts Energy Drinks
  • Consumers Demand Natural Products
  • the Younger Generation
  • Competitive Landscape
  • Innovation Turns To Flavours
  • Hard Discounters Is An Important Channel
  • Sugar-free Is Not A Priority
  • Category Data
  • Table 120 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 121 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Well-established Decrease
  • Competition From Bottled Water
  • Static Category
  • Competitive Landscape
  • Sponsorship
  • Decathlon Develops Reduced Sugar Sports Drinks
  • More Sporting Consumers
  • Category Data
  • Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Prospects
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