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Soft Drinks in Belgium

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    Report

  • 91 Pages
  • November 2022
  • Region: Belgium
  • Euromonitor International
  • ID: 2651574
In the post-pandemic landscape of 2022, consumption patterns in soft drinks have returned to pre-pandemic levels, with retail sales often seeing declines due to the reopening of foodservice and the resumption of out-of-home activities. However, within this environment, the popularity of smaller on-the-go formats has returned.

The Soft Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN BELGIUM

EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

APPENDIX
  • Fountain sales in Belgium

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

CARBONATES IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Consumption patterns return to pre-pandemic levels, with an overall slump in retail sales seen
  • Health and wellness trends drive developments in carbonates, from reduced sugar to organic and functional options
  • Sustainability is becoming an increasingly important issue

PROSPECTS AND OPPORTUNITIES
  • Small but continuous decline expected for the forecast period
  • Reduced sugar options set to be the saving grace of carbonates
  • Sustainable soda machines expected to steal shares from carbonates

CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

JUICE IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Juice returns to its negative pre-pandemic trend due to high sugar content
  • Juice drinkers switch from concentrated to 100% juice, in line with health and wellness trends
  • Juice drinks steal shares from carbonates, due to perceived “healthier” image in comparison

PROSPECTS AND OPPORTUNITIES
  • Challenges ahead for juice, due to high-sugar products bucking ongoing health and wellness trends and rising cross-category competition
  • Low sugar variants and small formats offer some opportunities
  • Functional properties could be the salvation for juice drinks

CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

BOTTLED WATER IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • A long and hot summer supports sales of on-the-go bottled water, while still fares better than carbonated due to rise of soda machines
  • The fight against plastic continues to throw challenges at bottled water - and players find ways to be more sustainable
  • Functional bottled water wins over flavoured bottled water

PROSPECTS AND OPPORTUNITIES
  • Bottled water penetration will continue to decrease over the forecast period
  • Functional bottled water set grow in demand, with a number of new launches expected
  • More large formats and sustainable packaging expected in the face of ongoing plastic bashing

CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

SPORTS DRINKS IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Complete reopening of sporting facilities and gymnasiums supports sales, but unhealthy image remains a challenge for sports drinks
  • Sluggish category overall, with Coca-Cola’s Aquarius being the main brand
  • Rising competition from functional drinks and energy drinks

PROSPECTS AND OPPORTUNITIES
  • Stable and sluggish forecast for the category ahead
  • Potential development opportunities lie in reduced sugar options and healthier variants
  • Aquarius in danger of losing shares to private label, due to complacency in its top place

CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

ENERGY DRINKS IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Robust performance for energy drinks, as consumers seek on-the-go energy boosts
  • Diversity is the key for future developments, from flavours to sugar content
  • Health and wellness trends creep into energy drinks

PROSPECTS AND OPPORTUNITIES
  • Energy drinks will continue to perform well over the forecast period, most popular with young consumers
  • More natural variants in energy drinks set to develop further
  • Sugar-free trend and diversification in flavours will help to boost growth in energy drinks

CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

CONCENTRATES IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Concentrates is benefiting from sustainability trends and stealing shares from other categories
  • Soda machines continue to gain popularity, benefiting concentrates
  • Concentrates perceived as having a healthier image than some alternative drinks, despite high sugar content

PROSPECTS AND OPPORTUNITIES
  • Concentrates has good growth potential over the forecast period, for multiple reasons
  • Soda machines and other alternatives to soda will increase in popularity
  • Functional liquid concentrates will be another boost for the category

CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

RTD TEA IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • The golden era is over for RTD tea, due to end of price wars between the top two brands
  • RTD tea is shifting to healthier drinks in a bid to reattract consumers
  • Lipton and Fuze Tea maintain their leadership, despite their discount strategies having ended

PROSPECTS AND OPPORTUNITIES
  • RTD tea is expected to decrease in volume but to increase in quality
  • Natural and functional RTD tea will gain in distribution
  • Belgians are ready for kombucha

CATEGORY DATA
  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

RTD COFFEE IN BELGIUM

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Penetration is still increasing due to RTD coffee being a relatively immature category
  • Packaging matters and RTD coffee bucks the trends seen in other categories
  • Private label brands are joining the charge with exciting variants to tempt consumers

PROSPECTS AND OPPORTUNITIES
  • Fast growth expected for RTD coffee over the forecast period
  • Foodservice and new home-delivery options may disturb the growth in retail
  • Plastic cup formats set to be banned in January 2023

CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027