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Soft Drinks in the Netherlands

  • ID: 2651575
  • Report
  • Region: Netherlands, Holland
  • 84 pages
  • Euromonitor International
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Soft drinks showed positive development in both off-trade current value and volume terms in 2018. Despite the fact that consumers avoided soft drinks that contained large amounts of sugar, sales increased overall. This was mainly due to the warm weather in 2018, but also due to the final breakthrough of reduced sugar soft drinks, which recorded strong growth.

The Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN THE NETHERLANDS

List of Contents and Tables
Executive Summary
Soft Drinks Sees Healthy Growth
the Heatwave Boosts Sales of Soft Drinks
Major Players Shift Their Focus To High Growth Categories
Fuze Tea Is the Biggest Soft Drinks Launch in 10 Years
Healthy Growth Is Predicted for the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in the Netherlands
Sources
Summary 1 Research Sources
Headlines
Prospects
the Heatwave Boosts Sales of Bottled Water
Flavoured Bottled Water Will Continue To See High Growth
Growing Consciousness of the Importance of Water Consumption
Competitive Landscape
Spadel Nederland Remains the Leader
Coca-Cola and Vrumona Will Threaten the Position of Spadel Nederland
Bottled Water Companies Start To Target Specific Consumer Groups
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
the Further Decline of Regular Carbonates
the New Government Is Open To the Idea of A Sugar Tax on Carbonates
Producers Target Adults To Add Value
Competitive Landscape
Coca-Cola Is Confident of the Success of Reduced Sugar Carbonates
Vrumona Targets Consumers of Adult Carbonates With New Ranges
the Success of Niche Brands Shows the Opportunity for Adding Value
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Consumers Are Turned Off by the Sugar in Concentrates
Temporary Boost for Concentrates From the Heatwave
New Players Shake Up the Concentrates Category
Competitive Landscape
HJ Heinz Leads the Way, But Its Long-term Sales Are Under Pressure
Riedel Launches A Direct Challenge To the Position of HJ Heinz
Private Label Loses Share Due To New Launches
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 81 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Further Decline Likely, But Riedel Promises Growth Is on the Horizon
Popular Non-fruit Ingredients Might Be Key To Improving Value Sales
Juice Drinks Are Presented As Bottled Water With A Splash of Juice
Competitive Landscape
the New Owner of Major Juice Brands Invests in A Complete Relaunch
Riedel Sees Nectars As the Answer To the Decline in 100% Juice
Juice Brands Aimed at Children See A Disastrous Decline in Sales
Category Data
Table 83 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 84 Off-trade Sales of Juice by Category: Value 2013-2018
Table 85 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 86 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 87 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 88 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 89 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 90 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 91 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 92 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 93 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 94 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 95 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 96 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 97 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
the Growing Popularity of Iced Coffee Boosts Sales
Rtd Coffee Is A Trendy Treat
Major Players Add Products With Less Fat and Sugar To Their Ranges
Competitive Landscape
Douwe Egberts Nederland Leads the Way
Arla Foods Sees Strong Growth With Its Starbucks Brand
Emmi Benelux Loses Its Battle With Major Players
Category Data
Table 98 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 99 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 100 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 101 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 106 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 107 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 108 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 109 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
New Players Enter the Arena
Low-calorie Still Rtd Tea Is the Future
Manufacturers Embrace Special Ingredients
Competitive Landscape
Unilever Nederland Loses Share, But Increases Its Value Sales
Coca-Cola Enterprises Nederland Jumps To Second Place
Niche Brands Enter Rtd Tea
Category Data
Table 110 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 111 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 112 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 113 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 114 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 115 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 117 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks Is Not Affected by the Aversion To Sugar
Success Depends on Formula 1's Max Verstappen
Resistance To Energy Drinks Is Building
Competitive Landscape
Red Bull Nederland Is Dominant in Energy Drinks
Private Label Loses Ground
Coca-Cola Cannot Challenge the Position of Red Bull
Category Data
Table 123 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 124 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 125 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 126 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 129 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 131 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 132 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 133 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 134 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks Take the Wind Out of the Sails of Sports Drinks
Bad Press for Sports Drinks Reinforces Their Negative Image
Education About Functionality Should Improve the Image of the Category
Competitive Landscape
United Soft Drinks Maintains Its Lead
Riedel Drankenindustrie Sees Potential for the Extran Brand
Revitalisation of the Aquarius Brand Is Not A Priority for Coca-Cola
Category Data
Table 135 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 136 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 137 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 138 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 143 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 145 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth for A Very Small Category
Specific Consumer Groups
Positive But Limited Growth Expected
Competitive Landscape
the Growth of Real Tropical Food Slows Down
Category Data
Table 147 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 148 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 149 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 150 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 153 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 154 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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