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Soft Drinks in the Netherlands

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    Report

  • 93 Pages
  • November 2022
  • Region: Netherlands
  • Euromonitor International
  • ID: 2651575
Soft drinks will achieve a minor increase in total volume sales in 2022 as consumers restrict their purchases under the difficult economic circumstances. The negative effects of world events such as the war in Ukraine and the aftereffects of the COVID-19 pandemic have led to soaring energy prices as well as rising costs in transport, raw materials, packaging.

The Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
  • Fountain sales in the Netherlands
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Off-trade volume sales under pressure as prices rise, with regular variants seeing a much worse performance than their reduced sugar alternatives
  • Tonic water/mixers/other bitters outperform other carbonates
  • No major launch for leader Coca-Cola as it invests instead in promotion activities
PROSPECTS AND OPPORTUNITIES
  • Total volume to see limited prospects, leading manufacturers to focus on value growth
  • Reduced sugar carbonates growth will largely compensate for loss in regular carbonates
  • E-commerce will see further growth as consumers turn to home delivery for heavy items and convenience
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Juice sees decline in off-trade volume sales as influence of pandemic fades and prices increase
  • Juice drinks under pressure as parents look for cheaper and healthier alternatives
  • Riedel remains the leading player in juice thanks to its wide brand portfolio and regularly launches
PROSPECTS AND OPPORTUNITIES
  • Minor growth for very mature category expected
  • Quality and high sugar content will create a decline in reconstituted 100% juice and nectars
  • Riedel will remain dominant thanks to expected innovations and premium offerings
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Minor decline in total volume sales for bottled water as rise of on-trade balances the decline of off-trade
  • Growth of carbonated bottled water slows due to competition from sparkling water systems
  • Trends towards cheaper and sustainable options influence player success
PROSPECTS AND OPPORTUNITIES
  • Modest growth projected for total bottled water as prices drop but environmental concerns remain
  • Competition from other soft drinks categories will limit growth of flavoured bottled water
  • Vrumona and Coca-Cola not expected to be successful in flavoured bottled water
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Recovery of sports drinks volume sales hampered by concerns over sugar content
  • Manufacturers aim to add value by communicating hydration properties
  • United Soft Drinks maintains lead through active promotion and marketing strategies
PROSPECTS AND OPPORTUNITIES
  • Strong competition and concerns over high sugar content will negatively impact development of sports drinks
  • On-trade volume sales will recover in the post-pandemic landscape before re-entering a declining trend
  • Coca-Cola Enterprises is unlikely to invest in sports drinks after failed attempt with Aquarius range
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Total volume sales remain stable as sales shift from off-trade to on-trade
  • Inflation and recovery of on-the-go consumption boosts value sales
  • Vrumona enters the category with its Rockstar Energy brand
PROSPECTS AND OPPORTUNITIES
  • Volume of energy drinks will reach its ceiling due to category maturity
  • Dutch government might introduce legislation to control energy drinks consumption by teenagers
  • Vrumona is positioned to seriously challenge Red Bull with reduced sugar offerings
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sharp increase average unit price leads to decline in volume and boost in value
  • HJ Heinz BV leads the way, but is struggling to hold its share due to price hikes
  • Riedel launches concentrates variants of its DubbelFrisss and Taksi brands
PROSPECTS AND OPPORTUNITIES
  • Modest decline due to strong competition other soft drinks categories
  • High sugar content will deter parents from buying concentrates for their children
  • HJ Heinz expected to remain leader despite strong efforts from Riedel
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Still RTD tea drives volume growth thanks to healthy image and continued investment from major players
  • Carbonated RTD tea under pressure, but kombucha performs well
  • Coca-Cola Enterprises launches Fuze Tea No Sugar to capitalise on the health trend
PROSPECTS AND OPPORTUNITIES
  • RTD tea will see further but slower growth as it becomes a mainstream soft drink
  • Zero sugar options will be the main driver of growth in reduced sugar RTD tea
  • Positive outlook for carbonated RTD tea thanks to the rise of healthier immune-boosting options such as kombucha
CATEGORY DATA
  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Double-digit growth for RTD coffee thanks to its indulgence and functional qualities
  • As RTD coffee popularity grows, so does the variety of flavours on offer
  • Arla leads the way thanks to the success of its Starbucks brand
PROSPECTS AND OPPORTUNITIES
  • RTD coffee to maintain positive prospects, though high calorie count could pose problems in the future
  • Strong growth potential RTD coffee might attract new players
  • Arla will lead the category thanks to partnership with strong Starbucks brand
CATEGORY DATA
  • Table 127 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 128 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
ASIAN SPECIALITY DRINKS IN THE NETHERLANDSKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Asian speciality drinks have minimal presence and decline further in 2022
  • Limited brand activity led by Mogu Mogu by Real Tropical Food
  • Category reliant on specific consumer groups
PROSPECTS AND OPPORTUNITIES
  • Unexciting prospects for Asian speciality drinks over the forecast period
  • Potential comes from consumer demand for novel and interesting flavours
  • Supermarket chains adapt their product ranges to cater to an increasingly diverse audience
CATEGORY DATA
  • Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
  • Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
  • Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
  • Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
  • Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
  • Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
  • Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
  • Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
  • Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027