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Soft Drinks in the Netherlands

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    Report

  • 85 Pages
  • December 2023
  • Region: Netherlands
  • Euromonitor International
  • ID: 2651575
Following two years of decline, soft drinks in the Netherlands has seen off-trade volume sales tip back into positive territory in 2023, with most categories set to record improved results in this respect. Given the importance of impulse purchases and on-the-go consumption occasions in the market, the return to regular routines facilitated by the easing of the pandemic and the ending of associated restrictions has played a key role in boosting demand at the retail level.

The Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in the Netherlands
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health concerns and rising cost of living subdue demand for carbonates
  • Mandatory deposit system for metal beverage cans has little impact on sales
  • Coca-Cola and Vrumona remain the clear leaders
PROSPECTS AND OPPORTUNITIES
  • Reduced sugar and sugar-free options will remain a focal point for innovation
  • Pricing pressures likely to influence packaging strategies
  • Tonic water/mixers/other bitters set to grow fastest in off-trade volume terms
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising health awareness continues to weaken off-trade demand for juice
  • Juice shots prove increasingly popular with Dutch consumers
  • Hero enters juice drinks with Hero Cassis No Bubbles
PROSPECTS AND OPPORTUNITIES
  • Consumption of reconstituted 100% juice and nectars set to decline steadily
  • Not from concentrate 100% juice will continue to profit from healthier image
  • Riedel expected to remain the outright leader in juice despite growing competition
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Off-trade bottled water consumption picks up as pricing pressures ease
  • Use of home carbonation systems restricts demand for carbonated bottled water
  • Spadel and Vrumona remain the top two players
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness will continue to boost off- and on-trade consumption
  • Still flavoured bottled water expected to post fastest growth in off-trade volume sales
  • Overall leadership of Spadel unlikely to be challenged
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing participation in sports and fitness activities continues to boost volume sales
  • Soaring sugar costs maintain upward pressure on average unit prices
  • Rehydration and stamina remain chief focal points in marketing campaigns
PROSPECTS AND OPPORTUNITIES
  • Off-trade volume sales projected to increase steadily
  • On-trade availability of and demand for sports drinks expected to decline
  • United Soft Drinks likely to further consolidate its lead
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Off-trade volume growth picks up despite further price increases
  • Reduced sugar energy drinks outperforms the regular category
  • Red Bull maintains commanding lead but faces legal difficulties
PROSPECTS AND OPPORTUNITIES
  • Outlook remains broadly favourable despite increasing maturity
  • Reduced sugar category will continue to grow fastest in off-trade volume terms
  • Calls to curb sale of energy drinks to minors likely to intensify
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising prices and shrinkflation weaken value-for-money appeal of concentrates
  • Return to pre-pandemic routines further inhibits consumption
  • Major brands from other soft drinks categories continue to enter concentrates
PROSPECTS AND OPPORTUNITIES
  • Multiple factors set to restrict volume growth potential
  • Offer of reduced sugar and sugar-free concentrates will continue to expand
  • United Soft Drinks likely to further consolidate its lead in volume terms
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea continues to profit from comparatively healthy image
  • Reduced sugar still RTD tea remains the largest and most dynamic category
  • Unilever and Coca-Cola introduce new sugar-free variants
PROSPECTS AND OPPORTUNITIES
  • Perception of RTD tea as a healthier alternative will remain key demand driver
  • Carbonated RTD tea and kombucha should continue to win over new consumers
  • Unilever likely to maintain overall lead despite increasing competition
CATEGORY DATA
  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mix of indulgence and functionality continues to widen appeal of RTD coffee
  • Improvements in distribution and flavour diversification boost volume sales
  • Arla targets at-home consumption with launch of larger packaging format
PROSPECTS AND OPPORTUNITIES
  • Off-trade volume growth expected to slow but outlook remains bright overall
  • Health concerns will encourage new launches and reformulation of existing products
  • Competition between Arla Foods and Douwe Egberts likely to intensify
CATEGORY DATA
  • Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028