Soft Drinks in the Netherlands

  • ID: 2651575
  • Report
  • Region: Netherlands, Holland
  • 75 pages
  • Euromonitor International
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In the Dutch soft drinks market, the categories which accounted for the bulk of volume sales remained under pressure in 2017. Cola, orange and lemonade/lime carbonates as well as 100% juice all suffered further declines, with the best performing categories being relatively small ones such as flavoured bottled water and energy drinks. As a result, the total volume sales of soft drinks fell for the sixth consecutive year.

The Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN THE NETHERLANDS

List of Contents and Tables
  • Executive Summary
  • Larger Volume Categories Under Increasing Pressure
  • Health Concerns A Major Issue for Dutch Consumers
  • Major Players Focus on Developing Healthier Alternatives
  • New Product Launches Target Adult Consumers
  • Negative Image of Many Soft Drinks To Limit Industry Growth Over the Forecast Period
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in the Netherlands
  • Trends
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Bottled Water the Ultimate Clean Label Product
  • Bottled Water Becoming More Mature
  • Functional Bottled Water the Only Category To Record A Decline
  • Competitive Landscape
  • Major Players Scramble To Capitalise on the Growth of Flavoured Bottled Water
  • Bottled Water To Face Increased Competition From Other Categories
  • Producers To Further Broaden the Appeal of Their Products by Targeting Specific Consumer Groups
  • Category Data
  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Category Sees A Shift Towards Products Targeted at Adults
  • Sugar-averse Consumers Lead To Major Changes
  • Further Decline in Volume Sales Inevitable
  • Competitive Landscape
  • Coca-Cola Seeking Value Rather Than Volume Growth
  • Several Major Players Invest in Ranges Targeted at Adults
  • Niche Players Take Share From Major Brand Manufacturers
  • Category Data
  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Sugar Concerns Put Category Under Pressure
  • Watery Juices and Flavoured Bottled Water the Category's Main Competitors
  • Category Needs To Reinvent Itself
  • Competitive Landscape
  • HJ Heinz the Leading Company But Losing Share
  • Bb Drinks Likely To Chip Away at the Share of HJ Heinz
  • Craft Concentrates Likely To Enter the Category
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Concerns About Sugar
  • Products With Added Vegetable Juice Or Other Natural Ingredients Offer An Opportunity for Growth
  • Homemade and Unpackaged Juices Damage Sales
  • Competitive Landscape
  • Royal Frieslandcampina Continues To Lose Share
  • Private Label Under Pressure in Large Categories But Performing Well in Growing Niches
  • Juice Drinks Producers Reposition Their Brands
  • Category Data
  • Table 76 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 77 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 79 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 80 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 81 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 82 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 83 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 85 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 86 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 88 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Espresso Rtd Coffee Shows Promise
  • Confusion About the Position of Rtd Coffee in the Off-trade Limits Growth
  • Negative Image Due To Being Seen As A High-calorie Product
  • Competitive Landscape
  • Douwe Egberts Nederland Leads the Category
  • Emmi Benelux the Most Successful Player in Forecourt Retailing
  • Launch of Ah Ijskoude Shows Confidence in the Category
  • Category Data
  • Table 91 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 92 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 95 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 96 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 97 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 99 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 100 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 101 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 102 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • High-sugar Rtd Teas Under Pressure
  • Success of Flavoured Bottled Water An Example for Manufacturers To Follow
  • Green and Herbal Rtd Tea Variants Show Potential for Further Growth
  • Competitive Landscape
  • Unilever Reformulates Its Regular Carbonated Rtd Tea Range
  • Bb Drinks An Interesting Challenger But With Limited Potential
  • Coca-Cola Enterprises To Step Up Its Activities in Rtd Tea
  • Category Data
  • Table 103 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 104 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 107 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 108 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 109 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 110 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 111 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Energy Drinks Positioned As Functional Rather Than Soft Beverages
  • Energy Drinks Become More Mainstream
  • the Max Effect Will Likely Last for A Few More Years
  • Competitive Landscape
  • Red Bull Nederland the Leading Force in Energy Drinks
  • Coca-Cola Enterprises Struggles
  • Major Players Not Very Successful With Reduced-sugar Energy Drinks
  • Category Data
  • Table 116 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 117 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 118 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 119 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 120 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 121 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 122 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 124 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 125 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 126 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 127 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Drinks Not A Strategic Priority
  • Reduced-sugar Sports Drinks Unlikely To Become Available
  • Sports Drinks Close To Rock Bottom
  • Competitive Landscape
  • Leading Players Struggle
  • Coca-Cola Ranks Second Through Its Aquarius Brand
  • Major Players Looking To Other Categories for Expansion
  • Category Data
  • Table 128 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 129 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 130 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 131 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 132 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 134 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 136 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 137 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 138 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 139 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Ethnic Diversity Drives Category Growth
  • Urbanisation To Support the Further Development of Asian Speciality Drinks
  • Asian Speciality Drinks Likely To Remain A Niche
  • Competitive Landscape
  • Real Tropical Food's Mogu Mogu the Most Popular Brand
  • Most Products Are High in Sugar
  • New Entrants Needed To Surpass Expectations
  • Category Data
  • Table 140 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
  • Table 141 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
  • Table 142 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
  • Table 143 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
  • Table 144 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
  • Table 145 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
  • Table 146 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
  • Table 147 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
  • Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
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