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Home and Garden in South Africa

  • ID: 2651662
  • Report
  • Region: Africa, South Africa
  • 36 pages
  • Euromonitor International
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South Africa experienced a technical recession in the first quarter of 2018, hampering consumer spending which resulted in moderate growth for the overall home and garden industry. The gardening category showed resilience as some categories were able to turn the drought crisis into opportunity. The acquisition of a local brand in herbicides by a major company also bodes well for the category.

The Home and Garden in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in South Africa

List of Contents and Tables
Executive Summary
Leading Players and Retailers Taking Steps To Circumvent Low Growth Recorded Due To Technical Recession in 2018
Products That Helped Consumers Save Costs Remain Popular
Acquisitions and Agreements in Response To Tough Economic Conditions
Online Retailing Growing in Popularity, But Brick-and-mortar Expansion Still Being Emphasised
Marginal Growth Anticipated Over the Forecast Period If Tough Economic Conditions Prevail
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Private Label Offerings No Match for Brands Built on Trust in Quality
Do-it-yourself Home Improvement Activities Remain Relevant for Homeowners
Premium Housing Trends Shifting To Contemporary Design
Competitive Landscape
A French Twist To Home Improvement
Stanley Black & Decker Aggressively Expanding Product Distribution
Plascon and Dulux Hold Clear Lead in Paint, But Local Player Duram Continues To Gain Ground
Category Data
Table 10 Sales of Home Improvement by Category: Value 2013-2018
Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Gardening Pastime Remains More Evident Among Suburban Homeowners
Turning Crisis Into Opportunity
Lawn Mowers on the Move Again
Competitive Landscape
Lack of New Players in Fragmented Industry
Stark Ayres Maintains Share As Bayer Acquires Round-up Brand in Herbicides
Flat Growth Anticipated Over the Forecast Period
Category Data
Table 17 Sales of Gardening by Category: Value 2013-2018
Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Gardening: % Value 2014-2018
Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
Table 21 Distribution of Gardening by Format: % Value 2013-2018
Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Food Storage and Kitchen Utensils Recorded Significant Growth Over the Review Period
Preference Based on Colour Continues To Influence Product Choice
Wide Product Offerings and Extensive Subcategories Driving Success of Leading Homewares and Home Furnishing Stores
Competitive Landscape
Hendler & Hart To Expand Product Range With Premium Brand Offerings From Tefal and Krups
Mr Price, Tupperware and Prestige Brands Leads Individual Categories
New Edgars Home Store Concept To Be Implemented
Category Data
Table 24 Sales of Homewares by Category: Value 2013-2018
Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
Table 26 Sales of Homewares by Material: % Value 2013-2018
Table 27 NBO Company Shares of Homewares: % Value 2014-2018
Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
Table 29 Distribution of Homewares by Format: % Value 2013-2018
Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
DIY Solutions Popular in Adding Aesthetic Appeal at Lower Cost
Outdoor Living Enjoying Ups and Downs
Led Bulbs Gaining in Cost Efficiency
Competitive Landscape
Mr Price Continues To Remain Relevant With On-trend Product Offerings at Competitive Prices
Lewis Group's Expansion Strategy Is Paying Off
Barbeque Brands Remain Prevalent
Category Data
Table 32 Sales of Home Furnishings by Category: Value 2013-2018
Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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