Home and Garden in South Africa

  • ID: 2651662
  • Report
  • Region: Africa, South Africa
  • 36 pages
  • Euromonitor International
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Despite the continuing drought and uncertain economic conditions, the home and garden industry continued to show positive growth in 2017. Gardening categories are heavily influenced by water restrictions, but several categories continue to show robust growth. Major retailers in home and garden are heavily emphasising water-saving products in their marketing activities. The home and garden industry remains heavily fragmented as a number of players compete for share. Regional players such as Mr Pr...

The publisher's Home and Garden in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME AND GARDEN IN SOUTH AFRICA

Executive Summary
Despite Water Restrictions, Home and Garden Continues To Grow
Gardening Heavily Influenced by Ongoing Drought
Millennials Gaining Momentum As Crucial Consumer Segment As Their Spending Power Increases
Home and Garden Industry Remains Heavily Fragmented
Consumers Expected To Support Industry With Marginal Home and Garden Growth, With DIY Products Gaining Traction

Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines

Prospects

Major Drought Has Far-reaching Implications for Gardening Industry
Gardening More Popular Among Suburban Homeowners
Demand for Lawn Mowers Falling, With Demand for Bedding Plants Rising
Competitive Landscape
Regional Companies Play Significant Role in Driving Category Performance
Horticulture and "other Gardening" Expected To Drive Growth Despite Environmental Challenges
Gardening Expected To Show Modest Growth Over the Forecast Period

Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Headlines

Prospects

Home Textiles Continues To Contribute To Positive Consumer Expenditure Based on Cost-saving Product Offerings
Incandescent Light Bulbs No Longer Shining So Bright As Halogen Lamps and Led Formats Steal the Spotlight
Braaing Remains A Favoured South African Traditional Pastime
Competitive Landscape
Mr Price Group Solidifies Strong Position Based on Mass Appeal and Competitive Price Points
Weber and Cadac Remain Prominent Brands in Barbeques
Poor Economic Performance Expected To Lead To Constrained Growth Over the Forecast Period

Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Headlines

Prospects

DIY Industry Enjoys Support From Three Different Groups
Brands Built on Trust, Durability and Quality Remain Dominant
Paint Prices Set To Soar As Crucial Ingredient Titanium Dioxide Continues To Run Dry
Competitive Landscape
Private Label Product Offerings Continue To Gain Traction
Plascon and Dulux Hold Clear Lead in Home Paint

Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Headlines

Prospects

Pressure on Consumer Spending Countered by Positive Growth in Kitchenware Products
Colour Preferences Have Strong Influence on Consumer Choice
Homewares and Home Furnishing Stores Most Popular Channel Based on Wide Product Portfolios and Extensive Category Penetration
Competitive Landscape
Mr Price Group Maintains Lead in Homewares Based on Product Diversification and Extensive Coverage
Consumer Choice and Preference Continue To Influence Product Offerings

Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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