Apparel and footwear witnessed significant growth in value and volume terms in 2022, with sales continuing to recover from the negative impact of COVID-19. Womenswear, menswear, childrenswear and footwear all recorded strong growth, albeit with apparel recording a slightly better performance than footwear in current value terms.
The Apparel and Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Apparel and Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
APPAREL AND FOOTWEAR IN AUSTRIAEXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Strong recovery seen in womenswear in 2022 as consumers become more mobile again
- Womenswear sales benefit from a hot summer and the return of holidays and festivals
- Affordable pricing remains key as H&M and C&A retain the lead
- Bright outlook for womenswear, but financial challenges pose a threat to growth
- Shoppers are expected to focus more on the wider impact of their purchasing decisions
- Distribution set to see a further shift online despite the expected recovery of apparel and footwear specialists
- Table 13 Sales of Womenswear by Category: Volume 2017-2022
- Table 14 Sales of Womenswear by Category: Value 2017-2022
- Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
- Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
- Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
- Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
- Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Normalisation boosts sales of office wear in 2022 while “workleisure” trend continues to develop
- Hot summer weather boosts sales of men’s shorts and swimwear
- H&M extends its lead after a strong year
- Bright outlook for menswear with men’s suits set to be the big winner
- Sustainability remains a major focus but economic pressures likely to prevail at least in the short term
- Price pressures could benefit economy brands
- Table 31 Sales of Menswear by Category: Volume 2017-2022
- Table 32 Sales of Menswear by Category: Value 2017-2022
- Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Menswear: % Value 2018-2022
- Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Childrenswear sees a strong recovery despite price rises
- Licensed products remain popular while girls’ apparel comes out on top
- Fussl Modestraße Mayr extends its lead despite its lack of online sales
- Low birth rate expected to undermine the recovery of childrenswear
- Economic pressures likely to push consumers towards low-cost alternatives
- E-commerce set to win further share as consumers show appreciation for the added convenience of online shopping
- Table 49 Sales of Childrenswear by Category: Volume 2017-2022
- Table 50 Sales of Childrenswear by Category: Value 2017-2022
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
- Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
- Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
- Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sportswear bounces back as consumers become more active again
- Sports goods stores see a partial recovery while e-commerce continues to thrive
- A return to more active lifestyles boosts demand for performance apparel and footwear
- Sportswear heading in the right direction as a practical and fashionable option
- Collaborations likely to remain a key tool in attracting interest
- Sustainability back on the agenda
- Table 59 Sales of Sportswear by Category: Value 2017-2022
- Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
- Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
- Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
- Table 63 Distribution of Sportswear by Format: % Value 2017-2022
- Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Jeans remain popular as a fashionable and versatile item of apparel
- Affordable jeans remain the most popular
- Little change in the competitive landscape as New Yorker retains the lead
- Jeans set to remain a staple of Austrian wardrobes
- Financial pressures expected to benefit sales of economy jeans
- Jeans manufacturers under pressure to be more sustainable
- Table 66 Sales of Jeans by Category: Volume 2017-2022
- Table 67 Sales of Jeans by Category: Value 2017-2022
- Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
- Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
- Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
- Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
- Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
- Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
- Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
- Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
- Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
- Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
- Table 78 NBO Company Shares of Jeans: % Value 2018-2022
- Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
- Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
- Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
- Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
- Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
- Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
- Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
- Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
- Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
- Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
- Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Normalisation boosts sales of hosiery
- Sheer hosiery sees a strong recovery as the demand for formalwear and office wear returns
- Affordable fashion is key in the competitive landscape
- Mixed outlook for hosiery
- Sustainability set to be a growing influence on sales
- E-commerce still full of potential
- Table 92 Sales of Hosiery by Category: Volume 2017-2022
- Table 93 Sales of Hosiery by Category: Value 2017-2022
- Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
- Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
- Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
- Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
- Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
- Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sales of belts bounce back while fashion face masks lose their appeal
- Cold winters boost demand for hats, scarves and gloves
- Competition remains tight with retailers New Yorker and H&M retaining the lead
- Contrasting fortunes predicted for hats/caps and fashion face masks
- Ties and scarves predicted to see only modest growth over the forecast period
- Sustainability creating a buzz as consumers look to become more ethical shoppers
- Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
- Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Footwear takes a large step to recovery but economic pressures remain a barrier to stronger growth
- Apparel and footwear specialists bounce back as consumer mobility picks up
- Deichmann extends its lead as CCC exits the market
- Footwear manufacturers expected to invest in a more sustainable future
- Bright outlook for footwear as life gets back to normal
- Casual and sports footwear set to be the big winners over the forecast period as consumers go in search of greater comfort
- Table 112 Sales of Footwear by Category: Volume 2017-2022
- Table 113 Sales of Footwear by Category: Value 2017-2022
- Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Footwear: % Value 2018-2022
- Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 118 Distribution of Footwear by Format: % Value 2017-2022
- Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
