Home and Garden in Turkey

  • ID: 2673171
  • Report
  • Region: Turkey
  • 37 pages
  • Euromonitor International
1 of 4
Following a dramatic slowdown in economic growth and sharp depreciation of the Turkish lira against the euro and the US dollar, home and garden recorded modest current value growth between 2013 and 2016. However, in 2017, although there was no significant change in consumer purchasing power, the market achieved double-digit current value growth. This was largely a result of a significant reduction in VAT on indoor furniture, which subsequently heavily boosted demand.

The publisher's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-ter.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
HOME AND GARDEN IN TURKEY

Executive Summary
Home and Garden Records Positive Current Value Growth in 2017
Increasing Price Sensitivity of Consumers Hampers Stronger Value Growth
Branded Home and Garden Gains Significant Value Share in 2017
Internet Retailers and Discounters Play A Key Role in Driving Value Growth
Further Steady Value Growth Anticipated Over the Forecast Period

Market Data

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Massive Urbanisation Will Continue To Hamper Growth
Internet Retailing Set To Gain Ground Over the Forecast Period
Competitive Landscape
Gardena Continues To Lead Gardening
Manufacturers Expected To Focus on Emerging Categories
Lawn Mower Manufacturers Struggle To Gain Value Share Due To the Category's Modest Performance

Category Data

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Indoor Furniture Set To Continue To Record Healthy Growth As Branded Products Gain Ground
Price Competition Set To Intensify, Particularly in Home Textiles and Light Sources
Home Furnishings Through Internet Retailing Set To Perform Very Well
Competitive Landscape
Local Players Lead Home Furnishings
Brand Manufacturers of Led Lamps Set To Be Challenged by Strong Volume Sales of Lower Quality Products

Category Data

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Power Tools To Continue To Make A Significant Contribution To Category Value Growth
Per Capita Sales of Decorative Paint To Register Slow But Positive Growth
Value Share of Internet Retailers and Discounters Expected To Rise Significantly
Competitive Landscape
Local Players Maintain Their Positions in Home Improvement
Home Improvement Manufacturers To Focus on More Innovative Marketing and Communication Activities
Some Small and Medium-sized Home Improvement Players Expected To Exit the Marketplace

Category Data

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Homeware Value Sales Predicted To Recover in 2018
Food Storage To Remain the Best Performing Category Over the Forecast Period
Homewares Through Internet Retailing Set To Register Healthy Future Growth
Competitive Landscape
Pasabahce Maintains Its Leading Position
Branded Homewares To Continue To Benefit From Modernisation in the Retailing Landscape
Manufacturers Expected To Invest Heavily in New Product Development

Category Data

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll