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Sportswear in Greece

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    Report

  • 27 Pages
  • February 2026
  • Region: Greece
  • Euromonitor International
  • ID: 2691648
The sportswear market in Greece experienced modest current value growth in 2025, with a 3% increase in value to EUR956 million, compared to significant 15% growth in 2022. This slowdown is set against the backdrop of Western Europe's influence, where global brands maintain a strong presence. Despite this modest growth, the market remains attractive due to its potential for digital transformation and sustainability-driven growth. Demand continues to be supported by the athleisure trend.

This Sportswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Athleisure trend continues to support demand
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Global incumbents and local challengers drive sales
  • Market polarisation squeezes mid-tier sportswear brands
  • CHART 3 Sports Direct Maintains Tiered Sportswear Offering
  • Local manufacturing gains traction amid supply chain pressures
  • CHART 4 Anthrax Sportswear Continues to Focus on Domestic Production
WHAT’S NEXT?
  • Digital transformation and sustainability drive sportswear sales
  • Performance and niche sports to drive growth in key categories
  • Business impact of digitalisation and sustainability
COMPETITIVE LANDSCAPE
  • adidas and Nike lead amidst market polarisation
  • Opportunities emerging from market trends
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
  • E-commerce grows as consumers seek convenience
PRODUCTS
  • Local manufacturing and premium branding drive product innovation
  • CHART 5 Ena Athletics Greece
  • Specialised sports categories drive growth in niche segments
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Mat Fashion Continues to Carve Out Space in Turbulent Sector
  • CHART 9 Kappa Greece - Engaging Gen?Z Through Culture, Music and Street Style
  • CHART 10 Ancient Greek Sandals × One&Only Kéa Island
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Greece 2025
  • CHART 13 Key Insights on Consumers in Greece 2025
  • CHART 14 Consumer Landscape in Greece 2025
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
  • Modest current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Mat Fashion navigates market polarisation with niche positioning
  • Kappa Greece engages Gen Z through culture and street style
  • Ancient Greek Sandals capitalises on travel and tourism boom
WHAT’S NEXT?
  • Consumers drive growth through online channels and sustainability
  • Apparel remains largest category with stable growth prospects
  • Niche segments drive growth through diversification and circularity
COMPETITIVE LANDSCAPE
  • Leading brands maintain strength in a fragmented market
  • No significant mergers or new product launches expected
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
  • Retail e-commerce drives growth with immersive experiences
  • Experience and technology shaping the retail environment
PRODUCTS
  • Targeting tourism boom
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources