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Home and Garden in Thailand

  • ID: 2698091
  • Report
  • Region: Thailand
  • 34 pages
  • Euromonitor International
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Home and garden continued to achieve solid growth in value sales in 2018 due to expanding urbanisation and economic development. The Thai family structure has shifted away from its traditional format of extended family living together towards the nuclear format of a couple and their children living separately from the grandparents, or only two generations in the same home.

The author's Home and Garden in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in Thailand

List of Contents and Tables
Executive Summary
Home Furnishings Boosts Overall Home and Garden Sales Growth
Constrained Land Availability Supports the Urban Garden Concept
Main Players Maintain Their Leading Shares
Modern Trade and Internet Retailing Win Thai Consumers Over
Many Favourable Factors Support A Positive Outlook for Home and Garden
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Thai People Eye DIY Spurring Sales of Home Improvement
Decorative Paint Performs Well and Has A Bright Outlook
Power Tool Aims at Making A Big Step To Serve Convenience
Competitive Landscape
Local Toa Retains Its Top Position in Home Improvement
Higher Tension in Power Tools
Launching Unique Products and Including Special Features Are Key Success Factors
Category Data
Table 9 Sales of Home Improvement by Category: Value 2013-2018
Table 10 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 12 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 13 Distribution of Home Improvement by Format: % Value 2013-2018
Table 14 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Horticulture Sees Robust Growth in Household Consumption
Degradation in Soil Quality Requires High Levels of Fertiliser
Gardening Hand Tools Faces Insignificant Growth
Competitive Landscape
Seed Manufacturer Gears Up on Research and Development
Ikea Pots and Planters Rush Ahead of Others
Internet Retailing Is on the Way To Beating Physical Stores
Category Data
Table 16 Sales of Gardening by Category: Value 2013-2018
Table 17 Sales of Gardening by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Gardening: % Value 2014-2018
Table 19 LBN Brand Shares of Gardening: % Value 2015-2018
Table 20 Distribution of Gardening by Format: % Value 2013-2018
Table 21 Forecast Sales of Gardening by Category: Value 2018-2023
Table 22 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Home Cooking Supports Sales of Homewares
the Reuse Campaign Increases Use of Food Storage
Consumers Enjoy A Wide Selection at Department Stores
Competitive Landscape
Product Quality Is the Key Factor To Achieve Consumer Satisfaction
Seagull and Tefal Products Aim To Bring Enjoyment To Cooking
Ikea Updates Its Presentation and Reaffirms Confident Growth
Category Data
Table 23 Sales of Homewares by Category: Value 2013-2018
Table 24 Sales of Homewares by Category: % Value Growth 2013-2018
Table 25 Sales of Homewares by Material: % Value 2013-2018
Table 26 NBO Company Shares of Homewares: % Value 2014-2018
Table 27 LBN Brand Shares of Homewares: % Value 2015-2018
Table 28 Distribution of Homewares by Format: % Value 2013-2018
Table 29 Forecast Sales of Homewares by Category: Value 2018-2023
Table 30 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Indoor Furniture Supports Strong Growth in Home Furnishings
Furniture Sales Boosted by Consumers Spending More Time at Home
Smart Home Trend Leads To Smart Lighting Ideas
Competitive Landscape
Mattresses Is Very Competitive Due To the Large Number of Manufacturers
Index Living Thrives
Philips Lighting: Home Décor and Emotional Setting
Category Data
Table 31 Sales of Home Furnishings by Category: Value 2013-2018
Table 32 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 34 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 35 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 36 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 37 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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