Alcoholic drinks in Morocco witnessed dynamic growth in 2024. While economic conditions limited household spending on premium alcoholic drinks, strong inbound tourism continued to support on-trade demand in restaurants, hotels, and bars. Many local consumers continued to face inflationary pressures and high living costs, driving the shift away from premium wines and spirits to more affordable alcoholic beverages, including economy beers and locally produced options. The elimination of import dut...
This Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Alcoholic Drinks in MoroccoExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerSourcesSummary 1 Research SourcesBeer in MoroccoDynamism in Beer is Fuelled by Tourism and AffordabilityGroupe Des Brasseries Du Maroc Sa Maintains Leading PositionHypermarkets is the Leading Retail Distribution ChannelProspects and OpportunitiesDomestically-Produced Beers Set to Gain ShareNon-Alcoholic Beer to Grow Well from Low BaseEmergence of Craft-Style Beer Using Local IngredientsCategory BackgroundLager Price Band MethodologySummary 2 Lager by Price Band 2023Wine in MoroccoWine Enjoys Steady Growth Supported by Local ProducersLes Celliers De Meknes Maintains Strong Position in 2024Drink Specialists Consolidate the Lead in Wine DistributionProspects and OpportunitiesBuoyant Prospects Ahead for the Wine IndustryOff-Trade Expansion is Set to Gain TractionConvenience Formats to Drive Wine ConsumptionSpirits in MoroccoSpirits Still Unaffordable for Majority of MoroccansChai Andrieux Maintains Its Stronghold in the Spirits CategorySmall Local Grocers Enjoy Solid GrowthProspects and OpportunitiesStrong Performance in On-Trade Will Support Category GrowthInformal Supply of Spirits is Challenge for Legitimate TradeInnovation from Lower Alcohol and Local SpiritsCategory BackgroundVodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band MethodologySummary 3 Benchmark Brands 2024Rtds in MoroccoRtds Have Low Appeal Among LocalsBourchanin & Cie Sa Leads With Smirnoff IceSmall Local Grocers is Leading Point of SaleProspects and OpportunitiesTourism Will Dictate Sales Performance in RtdsAlcohol-Free Rtds to Gain TractionCocktail-Themed Rtds Offer Growth Potential
Alcoholic Drinks in 2024: the Big Picture
Market Indicators
Market Data
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