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Home and Garden in Ukraine

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    Report

  • 49 Pages
  • May 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2701849
In spite of a significant blow to the economy caused by COVID-19, home and garden performed well, with current value growth nearly on a par with 2019 and. Also, inflationary pressure was slightly lower in 2020. The pandemic forced people to stay at home, leading consumers to revalue the home environment and spend more time and money on home renovations.

The Home and Garden in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on home and garden
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home and garden?

MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2015-2020
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
  • Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • With more time on their hands in 2020 due to COVID-19, people enjoy many hours gardening
  • Wide product range and availability key to success in gardening
  • Top brands in fertiliser compete fiercely

RECOVERY AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • E-commerce will continue to gain value share over forecast period
  • Ukrainian companies see better results than foreign manufacturers

CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2015-2020
  • Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Gardening: % Value 2016-2020
  • Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
  • Table 14 Distribution of Gardening by Format: % Value 2015-2020
  • Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With people spending large amounts of time at home, they invest in home furnishings
  • Merx Mobile leverages extensive network to remain in pole position
  • Competitive prices ensure local companies remain strongly positioned

RECOVERY AND OPPORTUNITIES
  • With a significant cohort of people still working from home over forecast period, consumers invest in making home/work environment comfortable
  • Strong price sensitivity drives demand for cheaper models
  • Increasing interest in minimalist design

CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2015-2020
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
  • Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
  • Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With people having more time on their hands, many paint their homes
  • Tarkett continues to lead home improvement sales
  • Price sensitivity fuels strong demand for private label ranges

RECOVERY AND OPPORTUNITIES
  • Steady constant value growth over forecast period
  • Demand for different materials impacted by new repair trends
  • Cheap prices remain key to attracting price sensitive consumers

CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2015-2020
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
  • Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
  • Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • More meals cooked at home leads to current value growth
  • Groupe Arc International leads sales
  • Higher quality international brands continue to lead value sales

RECOVERY AND OPPORTUNITIES
  • Negative constant value growth, due to degree of saturation
  • Silicone proves popular material for cookware
  • E-commerce gains value share over forecast period

CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2015-2020
  • Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
  • Table 34 Sales of Homewares by Material: % Value 2015-2020
  • Table 35 NBO Company Shares of Homewares: % Value 2016-2020
  • Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
  • Table 37 Distribution of Homewares by Format: % Value 2015-2020
  • Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025