Soft drinks sales continue to rise in Australia despite persistently cautious consumer behaviour. The health and wellness trend remains a major influence on consumption patterns and manufacturers’ innovation strategies, boosting demand for reduced sugar variants and boosting interest in products offering functional benefits or natural ingredients.
This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Consumers looking for products with a healthier profile
INDUSTRY PERFORMANCE
- Persistent economic challenges
- Functional beverages and health need states drive premium growth
- Working to add value
WHAT’S NEXT?
- Recovery in consumer spending to support growth
- Health and wellness to be a key influence on innovation
- Ongoing expansion of e-commerce
COMPETITIVE LANDSCAPE
- Coca-Cola Europacific Partners remains the largest player
- St Ali seeing strong growth
CHANNELS
- Supermarkets plays key role in the shopping habits of Australian consumers
- Major retailers and niche brands contribute to e-commerce growth
- Foodservice vs retail split
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
- Fountain sales in Australia
- Ongoing cost-of-living pressures challenge the foodservice industry
SOURCES
- Summary 1 Research Sources
2025 DEVELOPMENTS
- Innovation in products and packaging supporting growth
INDUSTRY PERFORMANCE
- Carbonates experiences upsurge in sales amidst growing consumer confidence
- Fanta’s innovation supports expansion of reduced sugar carbonates
WHAT’S NEXT?
- Modest growth forecast on back of availability, innovation and evolving competitor strategies
- Sustainability policies and CSR expected to remain in focus for brands in Australia
- Reduced sugar carbonates to drive success of health and wellness investments from companies
COMPETITIVE LANDSCAPE
- Coca-Cola continues to lead carbonates category through innovation and refreshing marketing
- Revitalisation of the Solo brand
CHANNELS
- Supermarkets remains dominant
- Signs of evolution in off-trade distribution driven by growth in e-commerce
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
2025 DEVELOPMENTS
- Health trends and consumer price consciousness affecting demand
INDUSTRY PERFORMANCE
- Juice facing challenges as consumer preferences continue to evolve
- Coconut and other plant waters grows strongly
WHAT’S NEXT?
- Changing consumer expectations and consumption patterns posing a challenge for the juice category
- Inherent health benefits of fruit juice can be aligned with overarching consumer health and wellness trends
- Coconut water poised to maintain strong growth as it continues to enter the mainstream beverages space
COMPETITIVE LANDSCAPE
- Brands consolidating market position amidst high maturity of the juice category
- Nudie outperforming rivals
CHANNELS
- Supermarkets dominates sales of juice
- E-commerce experiencing rapid growth as consumers conduct grocery shopping online
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Bottled water benefiting from health and wellness trend
INDUSTRY PERFORMANCE
- Bottled water remains an essential component of daily hydration
- Strong performance from products with functional benefits
WHAT’S NEXT?
- Steady growth forecast for bottled water as category reinforces importance as the go-to hydration beverage
- Environmental sustainability key in building goodwill amongst consumers and setting industry standards
- Bottled water perfectly poised to be beneficiary of growing demand for functional beverages
COMPETITIVE LANDSCAPE
- Mount Franklin benefits from extensive distribution and sustainability credentials
- Private label leveraging value-driven strategies to find success in the market
CHANNELS
- Supermarkets remains main channel
- Retailers start tapping into e-commerce for staple products
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Increasing demand for hydration with rising participation in sport and exercise
INDUSTRY PERFORMANCE
- Sports drinks experience steady growth driven by consumer lifestyles
- Strong growth for reduced sugar isotonic sports drinks
WHAT’S NEXT?
- Sports drinks forecast to maintain growth as consumers demand functional beverages
- Sustainability to influence consumer purchasing decisions over the forecast period
- Product innovation to be reliant on providing consumers with functional benefits
COMPETITIVE LANDSCAPE
- Leader investing in local production capabilities
- Gatorade focuses on flavour innovation, convenience channels and refining price-pack architecture
CHANNELS
- Supermarkets remains the key distribution channel
- Revival of convenience retailing
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Health-focused innovation driving growth
INDUSTRY PERFORMANCE
- Energy drinks experiencing significant consumer demand
- Growing interest in reduced sugar options
WHAT’S NEXT?
- Steady growth forecast for energy drinks as consumers demand more functional benefits
- Impulse nature of energy drinks to influence performance through convenience channels
- Prioritising consumer health and wellness goals key for sustained success in the market
COMPETITIVE LANDSCAPE
- Incumbent brands leveraging brand awareness and product innovation to maintain market lead
- Red Bull extends consumer reach through range of packaging options
CHANNELS
- Convenience channels driving impulse purchases
- E-commerce gaining traction amongst value-conscious shoppers
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Concentrates struggling to meet evolving consumer expectations of soft drinks
INDUSTRY PERFORMANCE
- Concentrates sees volume decline
- Powder concentrates registers a positive performance
WHAT’S NEXT?
- Concentrates needs to adapt to changing demand trends
- Coffee and other café-style concentrates winning over consumers by replicating the café experience at home
- Sustainability to be a key driver of innovation for companies over the forecast period
COMPETITIVE LANDSCAPE
- Leading brand expands reduced sugar offer
- Nestlé targeting interest in café-style coffee experiences
CHANNELS
- Supermarkets remains dominant
- Supermarkets leverages its inherent advantages to capture the majority of concentrates sales in Australia
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Health and interest in Asian cuisines support growth
INDUSTRY PERFORMANCE
- Product innovation helping in RTD tea to reach a wider Australian consumer base
- Strong rise in demand for reduced sugar options
WHAT’S NEXT?
- Steady growth forecast for category with potential for further market penetration
- Carbonated RTD category reaching maturity with strong competition between brands
- Wider exposure through channel expansion to help promote visibility of RTD tea
COMPETITIVE LANDSCAPE
- Remedy Drinks becomes a rounded functional drinks provider
- Kombucha still a key product for Remedy Drinks
CHANNELS
- Supermarkets leads
- Umall expansion contributing to e-commerce growth
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
2025 DEVELOPMENTS
- RTD coffee providing flexible caffeine consumption
INDUSTRY PERFORMANCE
- Younger demographics play key role in growth
- RTD coffee maintaining strong growth driven by new brands and products entering the market
WHAT’S NEXT?
- Consumer demand for flexible beverage choice to support growth of RTD coffee
- RTD coffee to face challenge from multitude of rival coffee beverage options
- Sustainability to remain in focus in terms of ethical sourcing and environmentally friendly packaging
COMPETITIVE LANDSCAPE
- Boss stays out in front despite new entrants looking to shake up competitive landscape
- First Press Coffee extends offer
CHANNELS
- Supermarkets one of the key channels for growth of RTD coffee
- Important channel for the promotion of new products
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
2025 DEVELOPMENTS
- Asian speciality drinks benefits from interest in Asian cuisine and health trend
INDUSTRY PERFORMANCE
- Asian speciality drinks experiencing surge in growth as consumer awareness broadens
- Expansion of Asian population and popularity of Asian cuisine
WHAT’S NEXT?
- Younger Australians present significant opportunity for Asian speciality drinks
- Functional benefits of Asian speciality drinks to keep category relevant in highly competitive drinks landscape
- Key role for education
COMPETITIVE LANDSCAPE
- Calpis leads highly fragmented category
- Smaller brands growing quickly
CHANNELS
- Asian grocers leading distribution
- Supermarkets playing catch-up
CATEGORY DATA
- Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
- Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
- Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
- Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
- Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
- Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
- Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
- Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
- Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
- Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
- Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
- Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
