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Soft Drinks in Australia

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    Report

  • 106 Pages
  • January 2024
  • Region: Australia
  • Euromonitor International
  • ID: 2701854
In 2023, Australia has witnessed a gradual return to normalcy, as the nation has emerged from the pandemic’s grip. Australia’s recovery from COVID-19 started at a slower pace compared with many other countries due to prolonged restrictions, with on-trade volume sales in 2023 therefore still expected to lag far behind the pre-pandemic level. Soft drinks consumption is closely tied to on-the-go refreshment and impulse purchases, which are key drivers of value.

The Soft Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Australia
  • Trends
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Reduced sugar variants drive the growth of carbonates
  • Soaring inflation and input costs impact carbonates
  • Brands respond to inflationary pressures by changing the price-packaging mix
PROSPECTS AND OPPORTUNITIES
  • Variety will be the watchword in carbonates
  • Health and wellness set to drive innovation
  • Recovery in consumption outside the home likely to be slow due to cost of living pressures
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Juice brands have to contend with supply chain issues
  • Cost of living pressures exert downwards pressure on juice consumption
  • Health and wellness impact juice consumption
PROSPECTS AND OPPORTUNITIES
  • Premiumisation expected to slow as the cost-of-living crisis hits consumers
  • Slow recovery of foodservice will impact on-trade sales
  • Growing health consciousness to offer growth opportunities for functional products
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bottled water continues to see inflationary pressure on input costs
  • Functional bottled water continues to see dynamic growth
  • Appetite for variety driving growth for flavoured bottled water
PROSPECTS AND OPPORTUNITIES
  • Cost-of-living pressures will continue to impact the forecast for bottled water
  • Bottled water consumption to face long-term challenge of substitution
  • Sustainable practices will continue to be addressed by players in bottled water
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spending pressures temper the growth of sports drinks
  • Rise of functional soft drinks increases the competition for sports drinks
  • Powerade and Gatorade continue to dominate sports drinks in Australia
PROSPECTS AND OPPORTUNITIES
  • Sports drinks are perceived as sugary, resulting in lower penetration amongst health-conscious Australians
  • Reduced sugar sports drinks emerging only slowly despite new product launches
  • Social media and celebrity marketing emerging as growth drivers for brands
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation drives dynamic value growth for energy drinks, despite slower volume growth
  • Reduced sugar innovation grows the energy drinks consumer base
  • Concerns around social commerce as Prime Energy finds itself banned in Australia
PROSPECTS AND OPPORTUNITIES
  • Flavour innovation will be a key driver of growth for energy drinks
  • All-natural energy drinks will drive innovation in the category
  • Growing influence of social commerce and celebrity marketing in energy drinks
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Concentrates faces long-term volume decline
  • Health and wellness drives growth for reduced sugar concentrates
  • Cost-of-living pressures drive some consumers to concentrates
PROSPECTS AND OPPORTUNITIES
  • Premiumisation is set to slow in concentrates
  • Health and wellness likely to drive continued move towards sugar-free products
  • Concentrates faces the challenge of limited growth potential per capita
CATEGORY DATA
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea sees an impact from rising costs and the cost-of-living crisis
  • Growth in kombucha continues to slow from historic highs
  • Lipton continues to lead RTD tea
PROSPECTS AND OPPORTUNITIES
  • Health trend expected to continue to drive off-trade growth for reduced sugar still RTD tea
  • Slower growth set to continue for carbonated RTD tea and kombucha
  • RTD tea still offers growth opportunities, driven by flavours and healthy innovations
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cost-of-living crisis impacts RTD coffee manufacturers
  • Strong brews and caffeine content driving competition with RTD coffee
  • Dare continues to lead RTD coffee in Australia
PROSPECTS AND OPPORTUNITIES
  • Volume growth of RTD coffee to be impacted by inflationary pressures
  • Sustainability growing in importance for consumers of RTD coffee
  • Dairy-free alternatives represent a growth opportunity
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Asian speciality drinks sees growth from mainstream channels
  • Mogu Mogu continues to lead Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
  • Cost of living pressures set to slow volume growth
  • Growing health consciousness likely to support consumption
CATEGORY DATA
  • Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
  • Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
  • Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
  • Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
  • Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
  • Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
  • Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
  • Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028