In 2023, Australia has witnessed a gradual return to normalcy, as the nation has emerged from the pandemic’s grip. Australia’s recovery from COVID-19 started at a slower pace compared with many other countries due to prolonged restrictions, with on-trade volume sales in 2023 therefore still expected to lag far behind the pre-pandemic level. Soft drinks consumption is closely tied to on-the-go refreshment and impulse purchases, which are key drivers of value.
The Soft Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN AUSTRALIADISCLAIMERCARBONATES IN AUSTRALIAKEY DATA FINDINGSJUICE IN AUSTRALIAKEY DATA FINDINGSBOTTLED WATER IN AUSTRALIAKEY DATA FINDINGSSPORTS DRINKS IN AUSTRALIAKEY DATA FINDINGSENERGY DRINKS IN AUSTRALIAKEY DATA FINDINGSCONCENTRATES IN AUSTRALIAKEY DATA FINDINGSRTD TEA IN AUSTRALIAKEY DATA FINDINGSRTD COFFEE IN AUSTRALIAKEY DATA FINDINGSASIAN SPECIALITY DRINKS IN AUSTRALIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Australia
- Trends
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Reduced sugar variants drive the growth of carbonates
- Soaring inflation and input costs impact carbonates
- Brands respond to inflationary pressures by changing the price-packaging mix
PROSPECTS AND OPPORTUNITIES
- Variety will be the watchword in carbonates
- Health and wellness set to drive innovation
- Recovery in consumption outside the home likely to be slow due to cost of living pressures
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Juice brands have to contend with supply chain issues
- Cost of living pressures exert downwards pressure on juice consumption
- Health and wellness impact juice consumption
PROSPECTS AND OPPORTUNITIES
- Premiumisation expected to slow as the cost-of-living crisis hits consumers
- Slow recovery of foodservice will impact on-trade sales
- Growing health consciousness to offer growth opportunities for functional products
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Bottled water continues to see inflationary pressure on input costs
- Functional bottled water continues to see dynamic growth
- Appetite for variety driving growth for flavoured bottled water
PROSPECTS AND OPPORTUNITIES
- Cost-of-living pressures will continue to impact the forecast for bottled water
- Bottled water consumption to face long-term challenge of substitution
- Sustainable practices will continue to be addressed by players in bottled water
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Spending pressures temper the growth of sports drinks
- Rise of functional soft drinks increases the competition for sports drinks
- Powerade and Gatorade continue to dominate sports drinks in Australia
PROSPECTS AND OPPORTUNITIES
- Sports drinks are perceived as sugary, resulting in lower penetration amongst health-conscious Australians
- Reduced sugar sports drinks emerging only slowly despite new product launches
- Social media and celebrity marketing emerging as growth drivers for brands
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Inflation drives dynamic value growth for energy drinks, despite slower volume growth
- Reduced sugar innovation grows the energy drinks consumer base
- Concerns around social commerce as Prime Energy finds itself banned in Australia
PROSPECTS AND OPPORTUNITIES
- Flavour innovation will be a key driver of growth for energy drinks
- All-natural energy drinks will drive innovation in the category
- Growing influence of social commerce and celebrity marketing in energy drinks
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Concentrates faces long-term volume decline
- Health and wellness drives growth for reduced sugar concentrates
- Cost-of-living pressures drive some consumers to concentrates
PROSPECTS AND OPPORTUNITIES
- Premiumisation is set to slow in concentrates
- Health and wellness likely to drive continued move towards sugar-free products
- Concentrates faces the challenge of limited growth potential per capita
CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- RTD tea sees an impact from rising costs and the cost-of-living crisis
- Growth in kombucha continues to slow from historic highs
- Lipton continues to lead RTD tea
PROSPECTS AND OPPORTUNITIES
- Health trend expected to continue to drive off-trade growth for reduced sugar still RTD tea
- Slower growth set to continue for carbonated RTD tea and kombucha
- RTD tea still offers growth opportunities, driven by flavours and healthy innovations
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Cost-of-living crisis impacts RTD coffee manufacturers
- Strong brews and caffeine content driving competition with RTD coffee
- Dare continues to lead RTD coffee in Australia
PROSPECTS AND OPPORTUNITIES
- Volume growth of RTD coffee to be impacted by inflationary pressures
- Sustainability growing in importance for consumers of RTD coffee
- Dairy-free alternatives represent a growth opportunity
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Asian speciality drinks sees growth from mainstream channels
- Mogu Mogu continues to lead Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
- Cost of living pressures set to slow volume growth
- Growing health consciousness likely to support consumption
CATEGORY DATA
- Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
- Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
- Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
- Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
- Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
- Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
- Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
- Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
- Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
- Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
- Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
- Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028