+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Sportswear in Italy

  • ID: 2701866
  • Report
  • February 2020
  • Region: Italy
  • 4 pages
  • Euromonitor International
1 of 2
Retail current value sales grew at a slower rate in 2019, compared with 2018, as consumers were more cautious about apparel and footwear spending due to the higher economic and political uncertainty and flat performance of the economy. However, sportswear was the best performer, especially sports-inspired footwear, which is a highly versatile category.

The Sportswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Apparel and Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Sportswear in Italy

About the Publisher
March 2020

List of Contents and Tables

Headlines

Prospects
High profile collaborations offer faster growth opportunities for sportswear brands
Less formal social and work dress codes favour move to sportswear
Health kick grows potential consumer base for outdoor apparel and footwear

Competitive Landscape
Nike and adidas leverage global reputations and innovative and high-profile investments
Collaborations and innovative positioning boost VF Italia’s retail value share
Manufacturers and retailers use new concepts and monobrands to resist e-commerce

Category Data
Table 1 Sales of Sportswear by Category: Value 2014-2019
Table 2 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sportswear: % Value 2015-2019
Table 4 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 5 Distribution of Sportswear by Format: % Value 2014-2019
Table 6 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

Executive Summary
Political and economic uncertainty undermines consumer confidence and hurts sales
Tendency to postpone purchases until sales periods dampens value sales potential
Leading apparel players use omnichannel and digitalisation strategies to gain edge
Millennials lead rush for convenience, wide offer and lower prices in e-commerce
Casualwear and sustainability offer growth opportunities in a sluggish industry

Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 9 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 14 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Appendix

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll