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Sportswear in Italy

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    Report

  • 20 Pages
  • November 2023
  • Region: Italy
  • Euromonitor International
  • ID: 2701866
Overall, sportswear is expected to see healthy growth in retail current value terms in 2023. All categories of sportswear are predicted to continue their retail current value growth trajectories, albeit at a slower rate, compared with 2021 and 2022. Following overall double-digit retail current value growth in 2021 and strong single-digit growth in 2022, a slower increment is anticipated at the end of the review period.

The Sportswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPORTSWEAR IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Performance sportswear sees the highest retail value growth in 2023 due to the focus on regular sport and fitness activities
  • Outdoor apparel and outdoor footwear stabilise after the post-pandemic boom
  • Nike continues to invest in Italy to make retail value share gains in 2023
PROSPECTS AND OPPORTUNITIES
  • Shift to sportswear to stabilise amid recovery of formal wear
  • Focus on sports and fitness to support sales development
  • Brand owners to increasingly target sportswomen
CATEGORY DATA
  • Table 1 Sales of Sportswear by Category: Value 2018-2023
  • Table 2 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 5 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN ITALY
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 8 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 9 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 14 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources