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Consumer Electronics in Egypt

  • ID: 2711680
  • Report
  • October 2020
  • Region: Egypt
  • 80 pages
  • Euromonitor International
Overall demand for consumer electronics was down in Q2 compared to its stronger performance in 2019 for several reasons as lockdown measures were introduced in March in response to COVID-19 in Egypt. Increasing pressure on disposable incomes due to employment concerns resulted in greater discretionary spending, with many Egyptians prioritising essential goods and services including groceries and medicine.

The publisher's Consumer Electronics in Egypt report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer electronics
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Work and study from home measures during lockdown result in higher demand for portable computers
  • Strong declines for Chinese brands due to production and supply chain issues in Q2, benefiting likes of HP and Dell
  • E-commerce records notable volume share and strong sales in Q2 with closure of non-essential electronics and appliance specialist retailers
RECOVERY AND OPPORTUNITIES
  • Dominant laptops to influence category’s overall performance over forecast period
  • Push for digital society set to result in ongoing decline for peripherals
  • Government agreement with Samsung to provide tablets to academic institutions could support subdued demand for tablets
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021
KEY DATA FINDINGS

2020 IMPACT
  • In-dash media players is only positive performer going into Q3 and is likely to support category’s overall performance for 2020
  • Pioneer regains overall leadership in intensifying competitive landscape which sees smaller more affordable brands gaining ground
  • E-commerce gains notable share gain in 2020 driven by convenience and opportunity to find smaller, affordable brands
RECOVERY AND OPPORTUNITIES
  • Demand for in-car entertainment will continue to be supported by in-dash media players
  • In-car speakers set to experience further decline with music streaming apps through smartphones and wireless speakers offering strong competition
  • In-car navigation set to remain declining niche, increasingly replaced by free smartphone navigational apps
CATEGORY DATA
  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Affluent consumers invest in home cinema and speaker systems to enhance their entertainment experience during lockdown
  • Consolidated competitive landscape led by three major players but premium brand Bose offers affluent consumers a range of home cinema systems with surround sound and wireless technology
  • Whilst physical specialists will continue to dominate distribution of home audio and cinema, e-commerce’s share gain during lockdown could continue to attract consumers in terms of competitive pricing
RECOVERY AND OPPORTUNITIES
  • Home cinema and speaker systems to continue to attract consumers looking to enhance home entertainment experience, further driven by declining unit prices
  • Ongoing demand for wireless speakers likely to exacerbate declining demand for many niche products
  • Moving out of crowded cities in light of pandemic could continue to support upgrading of home entertainment systems amongst the wealthy
CATEGORY DATA
  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Television as home entertainment during lockdown supports ongoing demand, with trend for streaming digital content supported by greater uptake in internet-smart TVs
  • Leader Samsung continues to lose ground to dynamic local player El Araby Group and LG Electronics
  • E-commerce gains share from both specialist retailers and the notable hypermarkets for distribution of home video during lockdown
RECOVERY AND OPPORTUNITIES
  • Prioritising of expenditure in 2021 likely to reduce overall demand for home video, but televisions will retain importance as form of home entertainment
  • Ongoing price declines of LCD TVs likely to support stable demand from 2022
  • Despite falling unit prices, stronger uptake for OLED TVs is not expected over the forecast period
CATEGORY DATA
  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Ongoing decline for imaging devices due to increasing preference for using smartphone cameras results in further misery for digital cameras during lockdown
  • Canon strengthens overall leadership due to consumer trust in quality but smaller brands offer competition in digital camcorders
  • E-commerce makes strong share gain during lockdown, supported by significant price promotions
RECOVERY AND OPPORTUNITIES
  • Imaging devices set to continue on its declining path due to further predicted penetration of smartphones in Egypt
  • Rate of decline to slow for digital camcorders as category could still capture demand for action models
  • Digital cameras set to record weaker performance over forecast period, although SLRs will continue to find favour with professionals
CATEGORY DATA
  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Wireless speakers continues to drive demand for portable players during lockdown as consumers turn to devices which enhance their home entertainment experience
  • JBL strengthens overall leadership of portable players due to reputation within wireless speakers
  • E-commerce continues to regain lost share during lockdown as channel is suited to shipping small wireless speakers
RECOVERY AND OPPORTUNITIES
  • Wireless speakers set to continue to drive category forward, further expanding its consumer base
  • Younger generations to return to using wireless speakers outside of the home depending on further lockdown measures
  • Increasing use of smartphones in connection with wireless speakers to stream music likely to result in further declines for portable media players, while e-readers will remain negligible
CATEGORY DATA
  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Some slowdown in demand for mobile phones during lockdown due to prioritising of spending but smartphones remain important devices for many Egyptians, particularly driving increasing access to the internet
  • Oppo gains leadership of mobile phones in 2020 due to increasing demand for more affordable options, a factor which also drives success of Xiaomi
  • E-commerce makes strong gains in distribution during lockdown as consumers head online to find competitive deals
RECOVERY AND OPPORTUNITIES
5% development fee applied to mobile phones in 2020 could result in further slowdown in demand for the year
  • Chinese brands likely to continue to benefit from price sensitivity by offering competitive pricing
  • Telecom Egypt and Vodafone Egypt apply for new frequencies as the country looks ahead to 5G
CATEGORY DATA
  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown brings into sharp focus increasing demand for electronic devices which support health and wellness trend
  • Highly fragmented competitive environment but overall leader Samsung sees improving sales in line with performance of smart wearables during lockdown
  • E-commerce strengthens dominance of wearable electronics in terms of distribution during lockdown
RECOVERY AND OPPORTUNITIES
  • Ongoing strong performance predicted for wearable electronics in early part of forecast period as consumers continue to focus on their health and wellness
  • Connectivity likely to remain strong feature in attracting consumers of smart wearables
  • Predicted maturity for smart wearables towards end of the forecast period
CATEGORY DATA
  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2016-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2016-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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