Consumer Electronics in Egypt - Research and Markets

The Egyptian economy is facing several challenges that are shaping the sales of consumer electronics. For example, due to the Russian invasion of Ukraine earlier this year, the Federal Reserve System (the central banking system of America) increased the interest rate and a foreign capital outflow of $3 billion left the Egyptian foreign reserve.

The Consumer Electronics in Egypt report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER ELECTRONICS IN EGYPT

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Laptop volume sales contract due to high prices and former consumers investments during the pandemic
Desktop sales volumes shrink as consumers increasingly replace them with laptops
Tablets, monitors, and printers also witness declines due to competition with smartphones, market saturation, and rising inflation

PROSPECTS AND OPPORTUNITIES

Laptops to maintain volume growth as consumers value affordability and portability
Economic difficulties to lead to growth in e-commerce as well as buy-now-pay-later schemes
Push for digital society set to result in ongoing decline for peripherals

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

IN-CAR ENTERTAINMENT IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Revival of second-hand car sales boosts demand for in-dash media players but has limited impact on in-car speakers
In-car navigation systems continue to lose more market share
Consolidated category with consumers continuing to prefer known brands

PROSPECTS AND OPPORTUNITIES

Demand for in-car entertainment will continue to be supported by in-dash media players despite lingering financial concerns
In-car navigation set to increasingly be replaced by smartphone apps
E-commerce continues to gather pace thanks to convenience and rising number of smaller players distributing online

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

HOME AUDIO AND CINEMA IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Home cinema and speaker systems sees a volume drop after a successful 2021
Premium brands lead as affordable lesser-known brands aren’t trusted to provide high enough quality for Egyptian consumers
Physical stores remain the core channel for sales of audio and cinema systems.

PROSPECTS AND OPPORTUNITIES

Home theatre and speaker systems to continue growing with consumers prioritising quality and after-sales services over price
Most product categories to remain desired by a very niche consumer base
Digital media player docks to see reduced prices as retailers strive to sell off stock

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

HOME VIDEO IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

LCD TVs are still enjoying a growing sales volume despite hiking prices limiting momentum
LG maintains lead thanks to continued dominance of OLED TVs
Store-based channels remain preferred for purchases of televisions

PROSPECTS AND OPPORTUNITIES

Growth to be driven by LCD TVs despite higher expected rates for OLED TVs
OLED TVs unit price is expected to decrease as entry of more players creates price competition
Economising consumers reduce overall demand for home video, but smart TVs will continue to make share gains

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

IMAGING DEVICES IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Digital cameras continues its volume decline as consumers increasingly use smartphones to take quality photos
Sales volume for digital camcorders returns to decline due to rising prices and limited tourism activities
Canon holds overall leadership despite major loss of share in digital camcorders

PROSPECTS AND OPPORTUNITIES

Digital cameras set to continue declining as quality cameras on smartphones reduce the need for specific imaging devices
E-commerce expected to contribute more to sales of digital cameras
Rate of decline to slow for digital camcorders and can even reverse if travelling and tourism activities regain their momentum.

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
Table 67 Sales of Imaging Devices by Category: Value 2017-2022
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

PORTABLE PLAYERS IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Wireless speakers are extending their sales volume decline as legislation impacts imports and product prices
JBL is the leading brand in wireless speakers whilst “others” shrinks under impact of new legislation
E-commerce is gaining share though appliances and electronics specialists remain the preferred channel

PROSPECTS AND OPPORTUNITIES

Strong positive prospects from wireless speakers thanks to their connectivity and convenience
Younger generations to return to using wireless speakers outside of the home
Increasing use of smartphones and wireless speakers will result in further declines for portable media players; e-readers will remain a niche category

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2017-2022
Table 78 Sales of Portable Players by Category: Value 2017-2022
Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

MOBILE PHONES IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Smartphones sales volume to see declines due to rising prices and reducing consumer purchasing power
Major international players monopolise smartphone shares whilst feature phone brand Hope sees declining sales due to low quality
End of collection documents for imports further impacts costs; players partner with Valu to offer flexible payment solutions

PROSPECTS AND OPPORTUNITIES

Year-on-year growth expected for smartphones as the number of mobile internet users continue to rise
Local production of smartphones is expected to increase as players strive to avoid customs tax and higher prices
TV streaming services will support value and volume sales of smartphone sales

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

WEARABLE ELECTRONICS IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Health and wellness awareness trend continues to drive sales of activity bands
Smart wearables maintain growth despite economic instability
Samsung leads wearable electronics despite Xiaomi’s growing presence in smart wearables and strength in activity bands

PROSPECTS AND OPPORTUNITIES

Strong performance predicted as consumers continue to focus on their health
Competition to intensify in smart wearables as more players seek certification as a medical device
E-commerce contribution to sales of wearable electronics will increase

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027

HEADPHONES IN EGYPTKEY DATA FINDINGS

2022 DEVELOPMENTS

Bluetooth regulatory legislation damages volume sales of wireless headphones
Wireless headbands remain targeted to a niche of music enthusiasts and gamers with Harman maintaining leadership via its premium offerings
Wireless earphones are increasingly being replaced by TWS earbuds

PROSPECTS AND OPPORTUNITIES

Positive expected headphones sales to be driven by TWS earbuds and premium wireless headbands
Demand shifts to TWS earbuds leading to further innovation and development
E-commerce will continue to drive sales of headphones

CATEGORY DATA