Total home care packaging unit volumes grew by 2% in Malaysia in 2024, supported by steady demand across key cleaning and disinfecting categories, alongside rising household penetration of specialised products. Growth was fuelled by heightened hygiene awareness, which continued to influence purchasing behaviour post-pandemic, and by the expansion of modern retail channels and e-commerce, which made a wider range of pack types and sizes more accessible to consumers.
This Home Care Packaging in Malaysia report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home Care Packaging in Malaysia report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Total volume growth driven by sustained hygiene awareness in Malaysia
- Larger pack sizes are gaining traction, meeting demand for sustainable packaging
- Folding cartons gaining share due to their versatility
- Steady volume growth likely to be driven by sustained household demand
- HDPE bottle use expected to grow, driven by brand adoption across key categories
