In Malaysia, total confectionery packaging retail volumes declined by 5% to 647 million units in 2024. This downturn was driven by decreased demand in gum, and in particular sugar confectionery, largely due to growing health concerns and shifting consumer habits. However, chocolate confectionery, particularly chocolate pouches and bags, and countlines, experienced modest growth, supported by their indulgent appeal and innovations in portion-controlled and premium products.
This Confectionery Packaging in Malaysia report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Chocolate Confectionery, Gum, Sugar Confectionery.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Confectionery Packaging in Malaysia report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Chocolate Confectionery, Gum, Sugar Confectionery.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Confectionery Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Plastic pouches and PET jars see growth despite overall decline in confectionery packaging
- Rigid paper cans gain traction in Malaysia as premium and sustainable packaging for confectionery
- Health, gifting culture, and competition drive shifts in confectionery in Malaysia
- Total confectionery packaging volumes anticipated to decline further over the forecast period as health concerns rise
- Flexible aluminium/plastic expected to grow because it is cost-effective and convenient
