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Packaging Industry in Thailand

  • ID: 2715897
  • Report
  • October 2019
  • Region: Thailand
  • 31 pages
  • Euromonitor International
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The disruption of traditional lifestyles and the fast pace of urban living drove demand for greater convenience, encouraging the development of packaging that was easy to use, as well as an increase in portable packaging compatible trends towards on-the-go usage and consumption. These factors also created a conducive environment for impulse purchases in a range of categories, again favouring smaller, portable pack sizes.

The author's Packaging in Thailand report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Packaging in Thailand

List of Contents and Tables
Executive Summary
Small Packaging Growing Due To Convenience Trends, Affordability and Environmental Reasons
Added-value Packaging Critical To Growth for Premium Brands
Convenience Trend and Social Pressures Drive Shift To Smaller Pack Sizes
the Trend for Drinking Less, But of Higher Quality Pushes Smaller Pack Sizes
Pocket Pack Sizes and Innovative Applicators Remain on the Rise As Demand for Beauty and Personal Care Continues To Increase
Weak Purchasing Power in Rural Areas Requires Frequent Purchases of Small Home Care Packs
Packaging Legislation
Government Announces New Regulations To Reduce Single-use Plastic
Mandatory Food Labels in Thai Language
Gmp Information Required for Cosmetics
Recycling and the Environment
More Beauty Brands Incorporate Incentivised Packaging Recycling Campaigns
Eco-friendly Trends Appeal To Thai Consumers
Private Sector Collaboration To Encourage Government on Legalising the Use of Recycled Pet in Food and Beverage Packaging
Packaging Design and Labelling
Energy Drinks Brands Use Metal Beverage Cans To Target Millennials
Gda Requirements
Packaging Redesign Used To Take Brands Upmarket
Headlines
Prospects
Pocket Pack Sizes and Innovative Applicators Remain on the Rise As Demand Continues To Increase
Special Packaging With Greater Personalisation Emerges As A Trend
More Brands Incorporate Incentivised Packaging Recycling Campaigns
Headlines
Prospects
Imported and Small Niche Brands Most Innovative in Terms of Packaging
Stand-up Pouches Continues To Grow
Headlines
Prospects
Demand Shift From Large Family Packs To Compact Sizes in Urban Areas
Weak Purchasing Power in Rural Areas Requires Frequent Purchases of Small Packs
Eco-friendly Trends Appeal To Thai Consumers
Headlines
Prospects
the Trend for Drinking Less, But of Higher Quality Pushes Smaller Pack Sizes
Sophisticated Image Becomes Paramount in Beer As International Brands Gain Ground on Local Rivals
First Full Year After End of Mourning Period Brings A Muted Return To Celebrations
Headlines
Prospects
Coffee Drives Overall Hot Drinks Packaging Growth
Flexible Packaging Most Common Across Hot Drinks
Plastic Pouch Packaging Expected To Grow Rapidly During the Forecast Period
Headlines
Prospects
Convenience Trend and Social Pressures Drive Shift To Smaller Pack Sizes
Energy Drinks Brands Use Metal Beverage Cans To Target Millennials
Rigid Plastic Has the Most Volume Growth Potential
Headlines
Prospects
Added-value Packaging Critical To Growth for Premium Brands
Consumers Demand On-the-go Packaging
Secondary Packaging Sizes and Types Driven by Mindful Indulgence
Headlines
Prospects
Innovations Focus on Convenience and Single-serve Usage
Materials Other Than Plastic Used To Promote Sustainable Consumption and Premium Positioning
Condensed Milk Sees the Most Packaging Innovation
Headlines
Prospects
Metal Food Cans Remains the Dominant Pack Type
Flexible Plastic the Dominant Pack Type for Frozen Processed Fruit and Vegetables
Large Pack Sizes Gain Popularity in Foodservice Channel
Headlines
Prospects
Metal Food Cans Remains the Most Common Pack Type for Shelf-stable Products
Flexible Plastic Also A Common Packaging Type for Chilled and Frozen Products
More Miniaturised Single-portion Products
Headlines
Prospects
Stand-up Pouches Common Among Shelf-stable Ready Meals Products
Packaging Artwork and Presentation Key To Attracting Consumers
Ease of Preparation A Major Development Area
Headlines
Prospects
Miniaturisation Is the New Normal
Squeezable Plastic Tubes Squeeze Out Other Pack Types
Pet Bottles To Take Share From Glass
Headlines
Prospects
Glass Jars Still Dominant But Rigid Plastic Gains Share
Variety in Pack Types and Sizes Needed for This Category
Imported and Individual Brands Drive Packaging Varieties
Note: Product cover images may vary from those shown
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