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Home Video in Ukraine

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    Report

  • 22 Pages
  • September 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2734905
While overall demand for the dominant category of LCD TVs within home video is set to further increase over 2021 offering affordability and diversity, the rate of retail volume growth will remain significantly slower compared to pre-pandemic levels due to lingering price sensitivity amongst some Ukrainians as a result of the pandemic. The preference amongst many consumers to visit store-based specialists when considering the purchase of big-ticket items has also hampered sales due to concerns over COVID-19.

The Home Video in Ukraine report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Internet smart TVs continue to penetrate televisions, driving up average unit price
  • Growing from low sales base, OLED TVs continues to record more dynamic growth
  • Consolidated competitive landscape with leader Samsung continuing to invest in innovation

PROSPECTS AND OPPORTUNITIES
  • Stronger growth momentum expected from 2022 onwards as Ukrainians regain their purchasing confidence
  • Further declines in average unit price will enable OLED TVs to expand target audience
  • Internet smart TVs will continue to penetrate LCD models

CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2016-2021
  • Table 2 Sales of Home Video by Category: Value 2016-2021
  • Table 3 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 6 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 7 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 8 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 9 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

CONSUMER ELECTRONICS IN UKRAINE
EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources