Home Video in China

In 2025, home video retail volume sales in China fell by 1% to 32 million units due to the sluggish real estate market, cautious consumers, and changing habits. However, the decline was insignificant, mitigated by several key factors. The State Council’s trade-in policy, aimed at eliminating CRT and LED televisions that did not meet energy efficiency standards, played a significant role.

The Home Video in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Video market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.