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Home Video in China

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    Report

  • 20 Pages
  • August 2023
  • Region: China
  • Euromonitor International
  • ID: 2734961
In 2023, the LCD TV market in China is poised to experience a decline in both sales value and volume. The demand for LCD TVs has exhibited a softening trend, with consumers expressing diminished intentions to make new purchases of LCD TVs. This shift can be attributed to significant investments made during the earlier stages of the pandemic, focusing on electronic devices for work and entertainment purposes - such as seen with laptops and tablets.

The Home Video in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME VIDEO IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Challenges and declines in China’s LCD TV category remain in 2023
  • OLED TVs attract consumer attention and see potential ahead
PROSPECTS AND OPPORTUNITIES
  • Mini-LED QD LCD TVs rise as formidable competitors to OLED TVs in the high-end segment
  • Gaming TVs are expected to display fast-moving growth
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2018-2023
  • Table 2 Sales of Home Video by Category: Value 2018-2023
  • Table 3 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 6 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 8 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources