Home Video in Japan

Japan is seeing volume sales of home video fall in 2025. After experiencing a surge in demand during the 2020 stay-at-home period, LCD TVs faced three consecutive years of declining sales volumes until 2023. However, in 2024, the pattern finally reversed, showing positive growth, and this upward trend is continuing in 2025. On the other hand, OLED TVs has not been performing well. In 2024, OLED TVs saw a double-digit percentage decrease, and in 2025 the decline persists.

The Home Video in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Video market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.