Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.
- Includes highly relevant examples and information for those who perform user research and design interactive experiences
- Written by numerous experts in user experience and eye tracking.
- Highly relevant to anyone interested in eye tracking & UX design
Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.
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Chapter 1: Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom
Chapter 2: Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips
Chapter 3: Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach
Chapter 4: Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill
Chapter 5: Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom
Chapter 6: Information Architecture and Web Navigation, by Andrew Schall
Chapter 7: Web Content, by Ian Everdell
Chapter 8: Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot
Chapter 9: Social Media, by Lorenzo Burridge
Chapter 10: Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl
Chapter 11: Gaming, by Veronica Zammitto and Karl Steiner
Chapter 12: Older Adults, by Eugene Loos and Jennifer Romano Bergstrom
Chapter 13: Low Literacy Users, by Angela Colter and Kathryn Summers
Chapter 14: The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom
Jennifer Romano Bergstrom has over a decade of experience planning, conducting and managing user-centered research projects. At Facebook, she leads user experience (UX) research for Privacy and Safety Check (prior: Facebook Lite; Videos). She leads, conducts, and manages UX studies across multiple teams simultaneously and collaborates across disciplines to understand the user experience. Jen specializes in experimental design, implicit learning, and eye tracking. Jen co-authored Eye Tracking in User Experience Design (Elsevier, 2014) and has published peer-reviewed articles in Applied Cognitive Psychology, Memory, Annals of the New York Academy of Sciences, Journal of Health Communication, Computers in Human Behavior, Survey Practice, International Journal of Human-Computer Interaction, Social Science Computer Review, Universal Access in the Information Society, and Journal of Usability Studies. Jen frequently presents research and conducts workshops at local, national, and international events and conferences. Prior to Facebook, Jen formed the UX Division at Fors Marsh Group (FMG), in the Washington DC area, where she designed a state-of-the-art laboratory and recruited, trained, and led a team of UX researchers. Prior to FMG, Jen taught a team of researchers at the US Census Bureau how to use eye-tracking data in usability research to impact design change for website, surveys, and forms. Jen teaches UX Design and Research courses for government agencies, practitioners, and academia. She is the President of the User Experience Professionals Association, and she is past President of the DC Chapter of the Usability Professionals Association and the DC Chapter of the American Association for Public Opinion Research. Jen received her B.A. in Psychology from Central Connecticut State University, and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America.
Andrew Schall has over 10 years of experience as a UX researcher and designer and is currently Director of User Experience at SPARK Experience Design, a UX consulting firm outside Washington, DC. He is currently a Ph.D. candidate in Human-Centered Computing at the University of Maryland, Baltimore County. Andrew has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Fossil, GlaxoSmithKline, NASA, PBS, and U.S. Department of Energy. He is a frequent presenter on eye tracking, speaking at conferences including Human Computer Interaction International, User Experience Professionals Association, and User Focus.