Home Video in Portugal

Home video in Portugal registered a decline in retail volume sales in 2025, following a stronger performance in 2024 that was boosted by major sports events and heightened promotional activity. Last year’s wave of purchases, which saw many households replacing older models, contributed to the softer demand seen this year. The market is also increasingly mature, with televisions having long replacement cycles, meaning fewer opportunities for annual growth.

The Home Video in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Video market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.