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Home Video in Vietnam

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    Report

  • 19 Pages
  • July 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 2758060
Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand, but also because many consumers have felt the need to tighten their belts due to prevailing economic uncertainty and a lack of job security.

The analyst's Home Video in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Televisions, Video Players.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME VIDEO IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home video in decline in 2022-2023 with OLED TVs the only bright spot
  • Higher competition on OLED TV
  • Samsung retains its leading position in home video thanks to innovation, competitive pricing and strong marketing and promotional support
PROSPECTS AND OPPORTUNITIES
  • Home video still has growth potential backed by new innovation and promotional activity
  • New premium technologies are shifting to mass models as competition heats up
  • Store-based sales remain important to home video but e-commerce set to win further share
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2018-2023
  • Table 2 Sales of Home Video by Category: Value 2018-2023
  • Table 3 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 6 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 8 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN VIETNAM
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research