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Gym & Fitness Franchises in the US - Industry Market Research Report

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    Report

  • 45 Pages
  • September 2022
  • Region: United States
  • IBISWorld
  • ID: 2764269

Hit the Showers: At-Home Workout Trends Are Expected to Hinder Revenue Performance

The Gym and Fitness Franchises industry exhibits medium to high market share concentration, with franchise units from the top four companies, Anytime Fitness LLC, PFIP LLC, Orangetheory Fitness and Snap Fitness continually dominating the industry. Industry concentration is expected to increase as certain industry operators have experienced rapid, double-digit growth in the number of franchise units.

Brand recognition drives revenue

- The largest industry operators own the most popular and well-known gym and fitness franchises, resulting in relatively steady consumer demand and rapid expansion of franchise units.

- The largest industry operators typically participate under one brand name such as, Anytime Fitness, Orangetheory and Snap Fitness.

- PFIP LLC operates under the alias of Planet Fitness after majority stake in the company was purchased by TSG Consumer Partners, a San Francisco-based private equity firm.

Acquisitions look to boost revenue

- Over the five years to 2019, large industry players have worked to achieve a greater market share through small acquisitions.

- Most notably, Anytime Fitness improved its bottom-line by decreasing labor expenses through the acquisition of PumpOne, a mobile personal training service that offers virtual coaching. This technology acquisition has enabled the franchise to cut back on staff while maintaining interest from its customer base, thus boosting profits.

Price and services available drive competition

- Gym and fitness franchises compete with one another on available services and recreational activities, price, location and reputation.

- To remain competitive against other establishments, a franchise unit must provide state-of-the-art exercise equipment and machines. Offering additional recreational activities, such as dance classes and yoga sessions, will also increase the competitiveness of a given franchise unit by expanding its customer base and appeal.

- Price continues to be an important point of competition, and industry operators that offer promotional memberships or low initiation fees are poised to attract first-time customers.

This industry operates franchised fitness establishments and gyms. Franchisees receive branding, marketing, administrative support and training for their franchise. Reports in our Business Franchise collection focus solely on the operation of franchised outlets and exclude nonfranchise data.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Table of Contents

ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Anytime Fitness LLC
  • PFIP LLC
  • Orangetheory Fitness
  • Snap Fitness Inc.

Methodology

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