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Home Video in South Korea

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    Report

  • 22 Pages
  • July 2023
  • Region: South Korea
  • Euromonitor International
  • ID: 2768645
After two years of strong retail volume growth in 2020 and 2021 in a pandemic-fuelled surge, sales of televisions declined in 2022, and this is set to continue in 2023, as consumer demand was brought forward and demand is now waning as replacements are not yet necessary.

The analyst's Home Video in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Televisions, Video Players.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME VIDEO IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of televisions decline after previous surge and economic/geopolitical concerns
  • LG and Samsung exit the production of LCD panels for televisions to focus on OLED
  • LG launches a new portable TV to tap into the expanding number of campers
PROSPECTS AND OPPORTUNITIES
  • The shift from LCD to OLED set to continue as OLED prices expected to fall
  • Larger televisions expected to remain a major trend
“Lifestyle TVs” to remain a key concept, aiming to appeal to younger consumers
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2018-2023
  • Table 2 Sales of Home Video by Category: Value 2018-2023
  • Table 3 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 6 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 8 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research