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Home Video in Turkey

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    Report

  • 20 Pages
  • July 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 2768646
In 2023, home video is seeing a marginal decline in volume sales due mainly to the negative trend seen in LCD TVs. As a result of the adverse economic conditions in the country, people are delaying their purchasing decisions for a new TV at home, with many deterred by the significant increase in unit prices. In addition, the devastating earthquake that impacted ten provinces in the country in February 2023 meant that many homes were destroyed and people were left unemployed.

The analyst's Home Video in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Televisions, Video Players.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME VIDEO IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home video adversely impacted by economic conditions
  • OLED TV demonstrates positive growth
  • Average unit prices rise dramatically
PROSPECTS AND OPPORTUNITIES
  • Demand to slow as TV penetration reaches saturation
  • More sophisticated TVs to support sales growth
  • E-commerce to lead distribution of home video
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2018-2023
  • Table 2 Sales of Home Video by Category: Value 2018-2023
  • Table 3 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 6 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 8 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN TURKEY
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research