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Home Video in Hungary

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    Report

  • 18 Pages
  • July 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 2816911
Home video is seeing marginally positive volume sales in Hungary in 2025, alongside healthy value growth. Home video benefits from demand for televisions with enhanced picture quality, alongside those which offer convenient features. However, potential sales remain suppressed by consumer spending caution, alongside a slump in demand for LCD TVs, with OLED TVs faring much better in turn. OLED TVs are popular for their superior picture quality, which is a demanded feature for consumers.

The Home Video in Hungary report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Home video sees marginally positive volume growth and healthy value growth, thanks to consumer interest in OLED TVs
  • LG maintains lead, while Samsung benefits from developments in OLED TVs
  • Retail e-commerce continues to grow its distribution channel lead
PROSPECTS AND OPPORTUNITIES
  • Sales expected to pick up in line with consumers’ recovering purchasing power
  • Modern technologies will help to inspire innovation in televisions
  • The strongest focus will be on OLED TVs
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2020-2025
  • Table 2 Sales of Home Video by Category: Value 2020-2025
  • Table 3 Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 6 NBO Company Shares of Home Video: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Home Video: % Volume 2022-2025
  • Table 8 Distribution of Home Video by Channel: % Volume 2020-2025
  • Table 9 Forecast Sales of Home Video by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Home Video by Category: Value 2025-2030
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN HUNGARY
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources